ARYZTA North America Becomes Aspire Bakeries
b'ARYZTA\xc2\xae North America has announced it has changed its name to Aspire Bakeries, a name reflecting the direction the company aims to continue to move \xe2\x80\x93 upwards.
- b'ARYZTA\xc2\xae North America has announced it has changed its name to Aspire Bakeries, a name reflecting the direction the company aims to continue to move \xe2\x80\x93 upwards.
- View the full release here: https://www.businesswire.com/news/home/20210520005059/en/\n\xe2\x80\x9cOur brands established our North American business as a leader in baked goods, as they all have strong, long-standing reputations of providing customers with delectable foods across the artisan bread and baked goods categories,\xe2\x80\x9d said Tyson Yu, CEO of Aspire Bakeries.
- \xe2\x80\x9cAspire Bakeries will execute a business strategy that focuses on continued innovation and growth across our beloved brands.\xe2\x80\x9d\nDespite the change in ownership, Aspire Bakeries\xe2\x80\x99 strategies will remain the same.
- With over 150 ideas, Alex Gillis, a Bakery Supervisor at the bakery in Brantford, ON, Canada, recommended the name Aspire, saying, \xe2\x80\x9cas we Aspire to be the best bakery in North America, what better name than aspire to represent our desire to not only achieve our goals but exceed them.\xe2\x80\x9d\n\xe2\x80\x9cWe\xe2\x80\x99re lucky to have such hardworking, motivated and creative employees working for us across North America, some of whom have been with the company for decades,\xe2\x80\x9d said Christine Prociv, Senior Vice President of Marketing, Innovation and R&D.