Two Powerhouse Vehicle Aftermarket Brands, Borla Exhaust And AudioControl, Enter Strategic Partnership Targeting The Electric Vehicle (EV) Category
CLEARWATER, Fla., Oct. 18, 2022 /PRNewswire/ -- Borla Exhaust, a world-leader in performance exhaust systems, partnered with AudioControl, known in the vehicle aftermarket industry for its high-performance audio solutions, to bring the Borla Active Performance Sound™ System to life. David Borla, VP, Marketing and Sales at Borla, had a vision to bring the sensory excitement that driving enthusiasts have grown to expect from Borla, now to EV drivers. Electric Vehicles lose an element of driver excitement with the loss of audible exhaust. With its many years of audio processing expertise, AudioControl was able to develop state-of-the-art technology needed for Borla to add that excitement back to the EV driving experience.
- CLEARWATER, Fla., Oct. 18, 2022 /PRNewswire/ -- Borla Exhaust, a world-leader in performance exhaust systems, partnered with AudioControl, known in the vehicle aftermarket industry for its high-performance audio solutions, to bring the Borla Active Performance Sound System to life.
- David Borla, VP, Marketing and Sales at Borla, had a vision to bring the sensory excitement that driving enthusiasts have grown to expect from Borla, now to EV drivers.
- Electric Vehicles lose an element of driver excitement with the loss of audible exhaust.
- Using real-time data from the EV's internal computer, the Borla System generates a hyper-realistic ICE soundtrack that perfectly matches the EV motor status and other vehicle dynamics.