Morinaga

Morinaga Milk’s Probiotic Bifidobacterium breve B-3 Receives Approval of Individual Recognized Registration in South Korea

Retrieved on: 
Friday, November 17, 2023
Science, Biotechnology, Research, Health, Food, Beverage, Fitness & Nutrition, Clinical Trials, Retail, RCT, Waist, Safety, International, Nutrient, Multimedia, Morinaga Milk Industry, Element, Obesity, HRB, Morinaga, Bifidobacterium breve, Probiotic, Trial of the century, Growth, Human, Metabolic syndrome, Dietary supplement

Morinaga Milk Industry Co., Ltd. (TOKYO:2264), a leading Japanese dairy product company, today announced its proprietary probiotic strain Bifidobacterium breve B-3 has received the approval of Individual Recognized Registration in South Korea for its clinically demonstrated efficacy in body fat reduction.

Key Points: 
  • Morinaga Milk Industry Co., Ltd. (TOKYO:2264), a leading Japanese dairy product company, today announced its proprietary probiotic strain Bifidobacterium breve B-3 has received the approval of Individual Recognized Registration in South Korea for its clinically demonstrated efficacy in body fat reduction.
  • (Graphic: Business Wire)
    On March 7, 2023, the probiotic strain B. breve B-3 received the approval of Individual Recognized Registration (No.
  • Bifidobacterium breve B-3 is a unique Human-Residential Bifidobacteria (HRB) probiotic strain developed by focusing on the relationship between gut microbiota and metabolic syndrome.
  • The approval of the probiotic strain B. breve B-3 signifies Morinaga Milk's commitment to developing human-residential bifidobacteria (HRB) probiotic strains backed by solid scientific and clinical research.

Tofurky and Moocho Acquired by Morinaga Nutritional Foods

Retrieved on: 
Friday, February 10, 2023
Food, Beverage, Retail, Organization, The Non-GMO Project, Veganism, Acquisition, Environmental health, Growth, Multimedia, Convenience food, Renewable energy, Tofurky, Morinaga

Tofurky , a leading manufacturer of plant-based meats in the U.S., today announced that Morinaga Nutritional Foods, the U.S.-based manufacturer of Mori-Nu Silken Tofu, has acquired the company and its sister brand, Moocho .

Key Points: 
  • Tofurky , a leading manufacturer of plant-based meats in the U.S., today announced that Morinaga Nutritional Foods, the U.S.-based manufacturer of Mori-Nu Silken Tofu, has acquired the company and its sister brand, Moocho .
  • With the acquisition of Tofurky, Morinaga Nutritional Foods will own the #3 retail brand for plant-based meats in the U.S.
  • View the full release here: https://www.businesswire.com/news/home/20230210005042/en/
    Tofurky and Moocho plant-based product lines (Photo: Business Wire)
    Tofurky and Morinaga Nutritional Foods have a long-standing relationship, as Morinaga has been a tofu supplier for Tofurky products for 17 years.
  • Tofurky will continue manufacturing products at its sustainably-focused facility in Hood River, Oregon, where Morinaga Nutritional Foods plans to increase operational excellence with technical staff to maximize capacity.

Morinaga America, Inc. Promotes Current CEO & President Teruhiro Kawabe

Retrieved on: 
Wednesday, January 11, 2023
Kawabe, Research, Food, Growth, Morinaga, MAP, MAF, MAI, Development, HQ, History, Bottled water, Twitter

IRVINE, Calif., Jan. 11, 2023 /PRNewswire/ -- Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured executive Teruhiro Kawabe (Terry) has been promoted from President, Chief Executive Officer (CEO) of MAI to Chief Representative for the USA and President/CEO as of this month. In his new role, Kawabe will oversee and supervise Morinaga America Foods, Inc., the production facility in North Carolina, and Morinaga America, Inc, the U.S. corporate division of the company. With MAI's goal of strategically expanding the U.S. business, Kawabe will look to optimize business management for both companies and drive the strategic expansion of the U.S. market.

Key Points: 
  • In his new role, Kawabe will oversee and supervise Morinaga America Foods, Inc., the production facility in North Carolina, and Morinaga America, Inc, the U.S. corporate division of the company.
  • Kawabe has worked with Morinaga Group for over 30 years, previously serving as President and CEO of Morinaga Asia Pacific (MAP) in Bangkok, Thailand before his most recent role at MAI.
  • During his tenure with MAP, Kawabe grew the HI-CHEW™ brand's distribution footprint throughout New Zealand, Australia and South Africa, tripling the sales volume in just three years.
  • He had also introduced HI-CHEW™ to the mainstream market through distribution expansion in the grocery, food, drug, mass, and convenience channels of trade.

HI-CHEW™ and Dana's Bakery Make the Holidays Even Sweeter

Retrieved on: 
Tuesday, November 22, 2022
Red velvet, History, Mookie, Bakery, Stand, Growth, Friends, Candy, Thin Mints, Holiday, Collection, Marketing, Multimedia, Private, Dana, Fruit, Fantasy, Nielsen, Mastic (plant resin), AA, TikTok, Twitter, Morinaga

IRVINE, Calif., Nov. 22, 2022 /PRNewswire/ -- HI-CHEW™, the immensely fruity, intensely chewy candy has collaborated with Dana's Bakery, a New York-based bakery specializing in French macarons, to create a one-of-a-kind dessert just in time for the holidays: the HI-CHEW™ Juicy Blood Orange Cranberry Mookie™! To celebrate the festive season, the custom Mookie™ is inspired by one of the candy brand's latest flavor offerings: HI-CHEW™ Juicy Blood Orange, which debuted in the Infrusions Orchard Mix earlier this year. From today, November 22 to December 30, the HI-CHEW™ Juicy Blood Orange Cranberry Mookie™ will be available for purchase nationwide for $28 (5 cookies per box) at danasbakery.com.  

Key Points: 
  • The limited-edition HI-CHEW Juicy Blood Orange Cranberry Mookie is influenced by flavors of the holidays and the double layer technology of HI-CHEW's signature chewlet.
  • The HI-CHEW Juicy Blood Orange chewlet is infused into the batter and the buttercream filling, creating a vibrant and decadent bite.
  • This collaboration brings together HI-CHEW and Dana's Bakery, two cutting-edge brands that have set out to bring smiles to people's faces and cheer to homes during the holidays.
  • Dana's Bakery currently has over 40 employees and operates out of a 6000 sq ft custom-built facility in South Hackensack, NJ.

Morinaga America, Inc. Introduces FI-BEING™

Retrieved on: 
Tuesday, September 20, 2022
Dietary fiber, Love, Food, Growth, International Food Information Council, Inulin, Candy, Marketing, Multimedia, Sambucus, Gum arabic, Morinaga

IRVINE, Calif., Sept. 20, 2022 /PRNewswire/ -- From the makers of HI-CHEW™, Morinaga America Inc. presents FI-BEING™, a new brand founded on the principles of creating better-for-you candy options. FI-BEING™ comes in the form of a hard candy that maintains the flavor experience of Morinaga products consumers know and love.  Each serving of FI-BEING™ provides 39% of the daily recommended dietary fiber intake. 

Key Points: 
  • FI-BEINGcomes in the form of a hard candy that maintains the flavor experience of Morinaga products consumers know and love.
  • Since launching in 1975, Morinaga America Inc. has been dedicated to bringing new products through flavor innovation and experimentation.
  • Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan.
  • FI-BEINGis the first hard candy created by Morinaga America Inc. and was founded on the principles of creating better-for-you candy options that maintain the flavor experience which Morinaga products are known for.

HI-CHEW™ Partners with Duke University Athletics

Retrieved on: 
Wednesday, July 27, 2022
Stand, Fantasy, Duke, Hi-Chew, Blue Devils, CEO, History, LED, Research, Partnership, Candy, Workforce, Basketball, Marketing, Multimedia, Duke University, Snack, Blue Devil, Fruit, Calendar, Program, Mix, Swag, Nielsen, Growth, Blue, Baseball, Sport, Morinaga, Twitter, Instagram, Earth, Facebook, AA, Football, Lacrosse

IRVINE, Calif., July 27, 2022 /PRNewswire/ -- Today, HI-CHEW™, the immensely fruity, intensely chewy candy announced a three-year partnership deal with Duke University Athletics, becoming the first "Official Fruit Chew of Duke Athletics." HI-CHEW™ will host on-site activations and product sampling for all Blue Devil fans during select home games.

Key Points: 
  • IRVINE, Calif., July 27, 2022 /PRNewswire/ --Today, HI-CHEW , the immensely fruity, intensely chewy candy announced a three-year partnership deal with Duke University Athletics, becoming the first "Official Fruit Chew of Duke Athletics."
  • "We are thrilled to partner with Duke Athletics and bring HI-CHEW's fun brand experience to the Blue Devil fans," said Noriyuki Nishikawa, CEO of Morinaga America Foods Incorporated.
  • The factory is in close proximity to Duke University and currently employs 220 people and produces more than 5 million chewlets a day - that's enough HI-CHEW produced every year to wrap around the Earth's equator.
  • The partnership with Duke Athletics will enable HI-CHEWto support the local community and reach brand fans in the North Carolina market.

Introducing HI-CHEW™ Reduced Sugar: A New Better for You Candy

Retrieved on: 
Tuesday, July 12, 2022
Fruit, Dietary fiber, Mango, Taste, Marketing, Multimedia, Stand, History, Sugar, Reducing sugar, Love, Fantasy, Inulin, Mix, Nielsen, Hi-Chew, Research, FONA, Growth, Food preservation, Coffee, Soft drink, AA, Facebook, Instagram, Twitter, Morinaga

IRVINE, Calif., July 12, 2022 /PRNewswire/ -- HI-CHEW™, the immensely fruity, intensely chewy candy is introducing a better-for-you candy choice with its all-new HI-CHEW™ Reduced Sugar. Reduced Sugar is now available nationwide in select retailers in two classic fruit flavors: Mango and Strawberry, offering brand fans the same great taste and texture they love with 30% less sugar.

Key Points: 
  • IRVINE, Calif., July 12, 2022 /PRNewswire/ -- HI-CHEW , the immensely fruity, intensely chewy candy is introducing a better-for-you candy choice with its all-new HI-CHEWReduced Sugar.
  • Reduced Sugar is now available nationwide in select retailers in two classic fruit flavors: Mango and Strawberry, offering brand fans the same great taste and texture they love with 30% less sugar.
  • HI-CHEW's new Reduced Sugar reimagines the classic chewlets for all consumers to enjoy, with less sugar content.
  • Reduced Sugar is available in two of the top-selling fruit-forward flavors: Mango and Strawberry.

Introducing a New Irresistible Flavor from HI-CHEW™ and Menchie's Frozen Yogurt

Retrieved on: 
Wednesday, June 1, 2022
RBST, Marketing, VP, LAC, Menchie's Frozen Yogurt, Imagination, Milk, Research, Nielsen, National Yogurt Association, Stand, Mark (given name), Multimedia, Growth, Rainbow sherbet, Weather, Fruit, Frozen yogurt, History, Fructose, Mix, Live, View, Dairy product, Soft drink, Mastic (plant resin), Tobacco, Facebook, Morinaga, AA, Twitter, Instagram

IRVINE, Calif., June 1, 2022 /PRNewswire/ -- HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie's Frozen Yogurt, North America's largest self-serve frozen yogurt franchise to unveil a irresistibly sweet and sour new treat: HI-CHEW™ Rainbow Sherbet Flavor. The limited edition flavor is launching in participating Menchie's stores nationwide throughout June, just in time to celebrate National Candy Month.

Key Points: 
  • Now, as the weather heats up, consumers can cool off with the new HI-CHEW Rainbow Sherbet Flavor at Menchie's.
  • The two brands first teamed up in July 2019 to create HI-CHEW Dragon Fruit frozen yogurt, a sweet yet tart treat inspired by the fan favorite HI-CHEW Dragon Fruit flavor.
  • Last year, for National Berry Month in July, the brands created the tart and sweet HI-CHEW Raspberry frozen yogurt in celebration of HI-CHEW's Berry Mix.
  • Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Morinaga Milk Obtains the Registration of "New Food Ingredient" in China for Use of Its Probiotic Bifidobacterium longum BB536 in Infant and Toddler Foods

Retrieved on: 
Tuesday, May 17, 2022
Children, Baby, Maternity, Fitness & Nutrition, Other Health, Biotechnology, Food, Beverage, General Health, Consumer, Health, Retail, General manager, Food, NHC, Multimedia, National Health Commission, Infant, Safety, Morinaga Milk Industry, Morinaga, Dietary supplement

View the full release here: https://www.businesswire.com/news/home/20220517005112/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220517005112/en/
    Morinaga Milk obtains the registration of "New Food Ingredient" in China for use of its probiotic Bifidobacterium longum BB536 in infant and toddler foods on 11th May 2022.
  • The New Food Ingredient is a regulatory system required for food ingredients to be specifically permitted for use in general foods and infant and toddler foods (
  • Morinaga Milk is the only Japanese company to have obtained the registration for probiotic strains.
  • Morinaga Milks B. longum BB536 has received the FDA GRAS notification in US for use in conventional foods (GRAS Notice No.

Introducing HI-CHEW™ Infrusions Orchard Mix: A NEW Infused Chewable Experience

Retrieved on: 
Wednesday, May 18, 2022
History, Stand, Multimedia, Marketing, Mark (given name), Mix, Taste, Fruit, Growth, Aroma compound, Online shopping, Nielsen, AA, Facebook, Instagram, Twitter, Morinaga

IRVINE, Calif., May 18, 2022 /PRNewswire/ -- HI-CHEWTM, the immensely fruity, intensely chewy candy is elevating its beloved chewlets with HI-CHEWTM Infrusions Orchard Mix, a new premium delicious experience infused with pockets of flavor, featuring three fruity offerings: Juicy Blood Orange, Juicy Peach and Juicy Strawberry. 

Key Points: 
  • HI-CHEWTM is bringing innovation to the forefront yet again with Infrusions, redefining their chewlets to create the juiciest chews yet.
  • While maintaining HI-CHEW's signature texture, Infrusions adds more juiciness with infused concentrated apple puree and pieces of pectin jelly to mimic adored, true-to-life, fruity flavors.
  • Each chewlet in the Infrusions Orchard Mix provides a vibrant explosion with each bite, leaving consumers craving the juicy new taste.
  • Now with Infrusions, the chewlets become a new experience that reimagines how HI-CHEWTM is enjoyed.