Recording Artist and Style Icon Saweetie Stars in True Religion’s Spring 2024 Campaign, Go There
True Religion, the iconic global lifestyle apparel and accessories brand, today announced American rapper, style icon, and Grammy® nominee Saweetie fronts its Spring 2024 campaign, Go There.
- True Religion, the iconic global lifestyle apparel and accessories brand, today announced American rapper, style icon, and Grammy® nominee Saweetie fronts its Spring 2024 campaign, Go There.
- Launching February 8, the campaign features Saweetie wearing True Religion’s resurgent women’s collection in a variety of exotic sets as the star of her own fantasy travel movie.
- “We are thrilled to work with an artist as renowned as Saweetie on our first womens-focused campaign,” said Michael Buckley, Chief Executive Officer, True Religion.
- Saweetie is the very embodiment of this main character energy, which comes across throughout every campaign asset for Spring,” said Kristen D’Arcy, True Religion’s Chief Marketing Officer.