Nonio

Nonio Selects Xandr’s Technology Platform

Retrieved on: 
Thursday, September 3, 2020
Marketing, Data management, Advertising, Communications, Technology, Software, Networks, Xandr, Nonio, Journalism

Xandr, AT&Ts advanced advertising company and leading Portuguese media alliance Nonio, today announced that members of Nonio alliance will adopt Xandrs strategic selling platform Xandr Monetize.

Key Points: 
  • Xandr, AT&Ts advanced advertising company and leading Portuguese media alliance Nonio, today announced that members of Nonio alliance will adopt Xandrs strategic selling platform Xandr Monetize.
  • Nonio is the largest media alliance in Portugal, representing 85% of Portuguese publishers.
  • This collaboration will bring to the market new opportunities and will help Nonio propose best in class solution to our buyers.
  • NONIO, works with a registration system (Nonio ID/SSO) between all the alliance media groups, created to guarantee the continuity of the production of journalistic and national content of quality, rigor, impartiality and credibility.

Success Case Study: Lion Nonio - Attracting Japan's Self-Aware Millennials to a New Oral Care Brand with Impactful Marketing - ResearchAndMarkets.com

Retrieved on: 
Friday, January 25, 2019
Health, Other Health, Retail, Communications, Marketing, Other Retail, Oral hygiene, Market economics), Microeconomics, Product management, Marketing, Business economics, Bad breath, RTT, Brand, Nonio

The "Success Case Study: Lion Nonio - Attracting Japan's self-aware Millennials to a new oral care brand with impactful marketing" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Success Case Study: Lion Nonio - Attracting Japan's self-aware Millennials to a new oral care brand with impactful marketing" report has been added to ResearchAndMarkets.com's offering.
  • Lion Nonio is a new oral care brand designed to combat bad breath (halitosis), launched by major Japanese personal care manufacturer Lion.
  • Presenting the prevention of halitosis as the main benefit, the brand targets consumers in their 20s and 30s.
  • The effective marketing of Lion Nonio resonates well with its target consumers, significantly contributing to the brand's sales growth.