Febreze

Procter & Gamble Brings Relief to Residents Affected by Tornadoes in Ohio and Indiana

Retrieved on: 
Monday, March 18, 2024
Men, Family, Philanthropy, Consumer, Environment, Retail, Foundation, Other Consumer, Women, Natural Disasters, Other Philanthropy, Home Goods, Old Spice, Disaster, Partnership, Bounty, Pantene, Tide, Walmart, Olay, Tornado, P&G, Power, Hygiene, Febreze, Secrecy, Shoulder, Head & Shoulders, Multimedia, Property insurance

P&G Disaster Relief is activating to support recovery efforts in Ohio and Indiana in collaboration with Walmart and Matthew 25: Ministries, an international humanitarian aid and disaster relief organization.

Key Points: 
  • P&G Disaster Relief is activating to support recovery efforts in Ohio and Indiana in collaboration with Walmart and Matthew 25: Ministries, an international humanitarian aid and disaster relief organization.
  • A Tide Loads of Hope Mobile Laundry Unit, powered by Matthew 25: Ministries, will provide free, full-service laundry to affected residents and responders.
  • People can bring clothes (up to two loads per household) to be washed, dried, and folded free of charge.
  • *
    Powerful tornadoes and storms struck central Indiana and Ohio, resulting in loss of life and damage to homes and communities.

Evolved by Nature Announces New Chief Financial Officer, Commercial Vice President And Two New Board Members to Support Next Chapter of Growth for the Leading Biotechnology Company

Retrieved on: 
Tuesday, February 13, 2024
CFO, LSI Corporation, Nature, Procter, Chanel, Intel, Pampers, Biotechnology, EVP, Chemistry, Artificial intelligence, Olaplex, SVP, Marketing, Partnership, University, Syracuse University, Drug discovery, MBA, Social Progress Imperative, Commercial, P&L, Health, Alphabet, PFAS, Logic, Agriculture, Procter & Gamble, Febreze, Robotics, Management

BOSTON, Feb. 13, 2024 /PRNewswire/ -- Evolved By Nature, a biotechnology company designing performance-based peptides from nature that increase performance and sustainability of the living barriers and surfaces that surround us, from replacement coating for PFAS chemistry in leather finishing, to non-toxic bioactives in personal care, to drug discovery for epithial and inflammatory diseases, today announces the recent appointment of new Chief Financial Officer, Shalini Urankar and Vice President, Commercial, Germano Coelho. The company also welcomes two distinguished experts across beauty and technology to its Board of Directors: Christine Dagousset and Francis Ebong. 

Key Points: 
  • The company also welcomes two distinguished experts across beauty and technology to its Board of Directors: Christine Dagousset and Francis Ebong.
  • President and Co-Founder of Evolved By Nature, Dr. Rebecca Lacouture shares, "We're extremely excited to be welcoming Shalini and Germano to the Evolved By Nature management team, and to be joined by Christine and Francis at the board level."
  • Previously, Urankar served as CFO for the Americas at Iron Mountain, managing finance and operations for a multi-billion-dollar business unit.
  • Previously, Ebong was Director of Global Operations & Partnerships at Facebook, and currently serves on the Board of Directors for Arch Capital Group and The Social Progress Imperative.

ROCK THE BELLS FESTIVAL SELLS OUT FOR A SECOND STRAIGHT YEAR WITH A CELEBRATION HONORING THE 50TH ANNIVERSARY OF HIP-HOP

Retrieved on: 
Tuesday, August 29, 2023
Treach, Partnership, God, Senior, Hip hop music, Culture, Charmin, MC, The Cold Crush Brothers, Procter, Rock the Bells, Febreze, Root, James Beard, Head & Shoulders, LL, OGC, Movement, RUN, Shoulder, Candy, Rock, The Bowery Presents, Procter & Gamble, Walmart, Smif-N-Wessun, The Rock, Refresh, Festival, MC Lyte, Old Spice, Studio, NOU, Jungle Brothers, P&G, DMC, Black sheep, Unlimited, Nightclub, Nature, Mars, Rapsody, Black

QUEENS, N.Y., Aug. 29, 2023 /PRNewswire/ -- LL COOL J's Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, sold out its annual Rock The Bells Festival celebrating 50 years of Hip-Hop for the second year in a row. Co-presented by Procter & Gamble and Walmart, the Festival featured epic performances by LL COOL J feat. DJ Z-Trip and The Roots, RUN DMC, Jungle Brothers, Black Sheep, Brand Nubian, Lost Boyz, Queen Latifah, Ludacris, Method Man & Redman, Swizz Beatz, Salt-n-Pepa, Big Daddy Kane, The God MC Rakim, Slick Rick, Boot Camp Clik feat. Buckshot and Evil Dee, Smif-N-Wessun, OGC and Rock & Bernadette Price, MC Lyte, Yo-Yo, MC Sha-Rock, Roxanne Shanté, Monie Love, Cold Crush Brothers.

Key Points: 
  • Buckshot and Evil Dee, Smif-N-Wessun, OGC and Rock & Bernadette Price, MC Lyte, Yo-Yo, MC Sha-Rock, Roxanne Shanté, Monie Love, Cold Crush Brothers.
  • "We're truly grateful for the incredible support we received for the Rock The Bells Festival, especially in this monumental year as we celebrate 50 Years of Hip-Hop," said James Cuthbert, President of Rock The Bells.
  • Upcoming updates and additional announcements can be found across Rock The Bells' Instagram , Facebook , and Twitter .
  • For Rock The Bells Festival media requests, please contact Skai Blue Media at [email protected] .

Febreze Introduces the NEW Mood Collection, Designed to Help Consumers Set Moods at Home

Retrieved on: 
Wednesday, August 9, 2023
Women, Seniors, Men, Other Retail, Chemicals, Plastics, Online, Mobile Entertainment, Family, Manufacturing, TV and Radio, Consumer, Music, Retail, Teens, Entertainment, General Entertainment, Communications, Lifestyle, Social Media, Home Goods, Desire, Smell, MSRP, Singing, The Harlem School of the Arts, Soothe, Romance, Multimedia, R&B, Human voice, World Vision International, Beauty, Sibling, Water, Citrus, The Voice, Sound, Radio, Relaxation, Interior design, Perfume, Nightclub, American Idol, Febreze, Urban Saints

View the full release here: https://www.businesswire.com/news/home/20230809401930/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230809401930/en/
    The NEW Mood Collection from Febreze includes three new luxurious scents designed to create moods for every room in your home, whether you need a boost of energy, time to restore, or a little help romanticizing your space.
  • Additionally, marking a departure from traditional Febreze offerings like Linen & Sky or Mediterranean Lavender, the variety is named for the mood it evokes, rather than the fragrance profile.
  • The new songs help amplify the emotional effect of each Mood Collection scent in the home by harmonizing scent with sound.
  • The new Mood Collection from Febreze will be available online and at major retailers nationwide with an MSRP of $3.30.

Circana’s 2022 New Product Pacesetters Report Reveals that a Commitment to Innovation Drives CPG Sales

Retrieved on: 
Wednesday, June 7, 2023
Electrolyte, Hunt's Snack Pack, Hair, Food, Drink, Pacesetter, Biotin, CPG, COVID-19, Sleep, Febreze, Research, Social media, Cough, Somatosensory system, Sustainable business, Trust, Traction, Chick-fil-A, Soft drink, Coffee, Sport, Energy, Growth, Environment, Skin, Pacesetters, Bottled water, Cosmetics, Innovation

In nonfood products, scent plays a crucial role in driving sales for many 2022 Pacesetters, including No.

Key Points: 
  • In nonfood products, scent plays a crucial role in driving sales for many 2022 Pacesetters, including No.
  • Plant-based food and beverages represent $411 million in 2022 Pacesetter sales, more than doubling the number of Pacesetter products and dollar sales in the previous three years.
  • “Big companies’ dollar share dipped from 50% in 2021 to 35% in 2022,” said Lisa Maas, principal and practice lead, Innovation, Circana.
  • In this year’s Pacesetters, brand extensions represent 54% of total food and beverage Pacesetters, while new brands represent 46%.”

adam&eveNYC and DDB NY Merge and Form New Creative Powerhouse

Retrieved on: 
Wednesday, May 31, 2023
International, NBA2K, Heart, Kraft Foods, DDB Worldwide, CALM, Chief creative officer, DDB, McDonald's, JetBlue, CX, Samsung, Febreze, Crocs, International Agency for Research on Cancer, Macdonald, PepsiCo, CCO, Delta, Downy, Creativity, Goldman Sachs, Atlanta, Procter & Gamble, Partner, Defence Bills Agency, String interpolation, Welch's, Growth, Coca-Cola, Netflix, PlayStation, Tourism, Bose, Walgreens, Publicis, Pringles, Atlantic Ocean

NEW YORK, May 31, 2023 /PRNewswire/ -- DDB Worldwide has announced that its DDB New York office will merge with adam&eveNYC to form a dynamic new offering in North America that embodies the heart of a startup and the capabilities of a world-class full-service creative agency. The merged entity will be called adam&eveDDB marking a new era for DDB's offering in the Big Apple. 

Key Points: 
  • NEW YORK, May 31, 2023 /PRNewswire/ -- DDB Worldwide has announced that its DDB New York office will merge with adam&eveNYC to form a dynamic new offering in North America that embodies the heart of a startup and the capabilities of a world-class full-service creative agency.
  • While at Digitas, Winterton has been leading a team of 600 across clients including Crocs, Delta, Goldman Sachs and many others.
  • Winterton has led accounts and built incredible teams for the likes of Proctor & Gamble, Kraft, and McDonald's, winning numerous creative and effectiveness awards.
  • As a full-service creative agency, the newly formed adam&eveDDB shop will consist of disciplines across brand and communications strategy, creative, integrated production, design, CX, and experiential.

Febreze Invites Fans to Celebrate 25 Years of Fresh

Retrieved on: 
Wednesday, April 12, 2023
Other Consumer, Fashion, Home Goods, Women, Seniors, Retail, Footwear, Teens, Pets, Other Science, Parenting, Men, Consumer, Science, Social Media, LGBTQ+, Other Retail, Communications, Smell, Motley, Atmosphere, Multimedia, Photography, NO, Beauty, AIR, Love, Longevity, Family, Perfume, Creative industries, Interior design, Fresh, Tide, Febreze

Now, to celebrate 25 years of keeping things fresh, Febreze is partnering with three emerging designers to launch an exclusive line of streetwear: the Fresh af collection.

Key Points: 
  • Now, to celebrate 25 years of keeping things fresh, Febreze is partnering with three emerging designers to launch an exclusive line of streetwear: the Fresh af collection.
  • With the coolest branded merch, fans can now look and smell Fresh af—that’s “fresh as Febreze,” of course.
  • View the full release here: https://www.businesswire.com/news/home/20230412005121/en/
    To celebrate its 25th birthday, Febreze is helping people feel (and look) Fresh af - that's "Fresh as Febreze," of course!
  • With exclusive merch from some of today's hottest creators, fans aren't just smelling fresh room-to-room, they're also looking fresh from head-to-toe.

Febreze Reveals the Second Annual Scent of the Year

Retrieved on: 
Wednesday, January 25, 2023
Other Retail, Supermarket, Specialty, Women, Pets, Men, Retail, Family, Home Goods, Consumer, Teens, Life, MSRP, Febreze, Pleasure, Nature, Zen, Research, Food, Mindfulness, Crave, Multimedia, Perfume

This year, Febreze is elevating to higher summits to announce its much-anticipated 2023 Scent of the Year.

Key Points: 
  • This year, Febreze is elevating to higher summits to announce its much-anticipated 2023 Scent of the Year.
  • The 2023 Scent of the Year honors the beauty of the great outdoors, evoking the sweet serenity of uninterrupted nature.
  • View the full release here: https://www.businesswire.com/news/home/20230125005006/en/
    Febreze Releases Second Annual Scent of the Year, Mountain: A Sophisticated Scent that Creates Moments of Zen in 2023.
  • Febreze Mountain is formulated to suit every home and scent style, whether you love to use an air freshener, plug-in, fabric spray, car, wax melts, or Small Spaces.

Iconic American Brands Connect with Black Consumers Using Culture, Partnerships

Retrieved on: 
Wednesday, February 8, 2023
Quotient, Visa, African Americans, Trust, Culture, McCormick, Walmart, History, Eating, Social media, Limelight, Lysol, Hip hop, Brand, Partnership, Food, Febreze, Creativity, Woman, Cooking, Meal, Netflix, Nightclub, Sprite, Advocacy, African, Memory, Black

The 2023 study measures how brands have been able to use culture efficiently and effectively to connect across the Black segment.

Key Points: 
  • The 2023 study measures how brands have been able to use culture efficiently and effectively to connect across the Black segment.
  • “These brands were so successful in reaching Black America because they effectively engaged the passions of Black consumers,” said Sudipti Kumar, Collage Group’s Director of Multicultural Insights.
  • Walmart’s efforts to connect with Black consumers also garnered a positive reaction among the Black community.
  • These actions, among other endeavors in support of the Black community, helped make Walmart the number one brand among Black consumers.

FIG Continues to Strengthen Creative Leadership Team

Retrieved on: 
Tuesday, November 29, 2022
Growth, D, Applebee's, Budweiser, Kraft Heinz, Creative, Gillette, Life, FIG, QSR, Webby Awards, Agency, Creativity, Production, National park, Viator, SeatGeek, Adweek, Meta, Caja, Burger King, Waze, Volkswagen, Febreze, Cannes Lions International Festival of Creativity, CPG, Management, Film, Pringles

NEW YORK, Nov. 29, 2022 /PRNewswire/ -- FIG, an independent creative agency, today announced three new hires to FIG's creative team. These additions signal FIG's continued growth, new client wins and ongoing commitment to broadening its capabilities to build brand salience for clients.

Key Points: 
  • Victoria Bennett Named Executive Director, Production
    NEW YORK, Nov. 29, 2022 /PRNewswire/ -- FIG, an independent creative agency, today announcedthree new hires to FIG's creative team.
  • "These latest hires add to FIG's creative momentum which has been considerable thisyear thanks to our strong organic growth," saidMark Figliulo, Founder and Creative Chairman.
  • Tan Erginay has been named Associate Creative Director, where he will continue to expand the agency's creative experience across categories like QSR, CPG, and alcohol.
  • Caja joins FIG from DAVID The Agency where he was an associate creative director and led multiple national and global creative campaigns for brands like Burger King, Budweiser and Kraft Heinz.