Outbrain and DoubleVerify Partner to Enhance Onyx Campaigns for Brand Advertisers
Backed by 15+ years of AI-driven prediction technology, Onyx is designed to drive stronger brand impact from in-article video and high-impact display ads by optimizing for user attention.
- Backed by 15+ years of AI-driven prediction technology, Onyx is designed to drive stronger brand impact from in-article video and high-impact display ads by optimizing for user attention.
- Onyx customers can now control and curate high-attention inventory based on DV’s brand safety and suitability data across Outbrain’s premium publisher partners, and Onyx campaigns will be backed by DV’s fraud monitoring and viewability measurement.
- “We are excited to partner with Outbrain and leverage our decades of expertise in brand suitability, fraud avoidance, and viewability on their promising Onyx platform,” said Allen Baum, SVP of Platform Sales at DoubleVerify.
- “This partnership further demonstrates our commitment to delivering an exceptional advertising experience where advertisers can feel confident their Onyx campaigns only run in brand-suitable environments with verified and certified results by a globally-recognized third-party,” said Ayal Steiner, EVP of Brand Solutions, Outbrain.