Xfinite and Eros Now Expand Partnership for Blockchain-based Content Engagement Program on Algorand
Algorand will serve as the foundational blockchain infrastructure as Xfinite selected the scalable blockchain in order to accommodate its accelerating adoption.
- Algorand will serve as the foundational blockchain infrastructure as Xfinite selected the scalable blockchain in order to accommodate its accelerating adoption.
- Commenting on the announcement, Ali Hussein, CEO of Eros Now, says: "One of our strategic imperatives is to fully monetize the Eros Now platform.
- A key aspect of our strategy is to expand into ad-supported streaming and this partnership with Mzaalo does just that.
- We have an opportunity to monetize the more than224 million Eros Now registered users who are fans of our content offering but are also price conscious.