TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to Acquire Tru Optik
CHICAGO, Oct. 01, 2020 (GLOBE NEWSWIRE) -- Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik.
- CHICAGO, Oct. 01, 2020 (GLOBE NEWSWIRE) -- Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik.
- Tru Optik is the most relied upon data marketplace and data management platform for connected TV, streaming audio and gaming.
- Tru Optik and TransUnions complementary capabilities will provide TransUnions expanded customer base with the reach, accuracy and transparency missing in current identity and audience development products.
- TransUnion and Tru Optik together will address unmet market needs with a focus on streaming TV/audio as part of an omni-channel identity strategy.