Canadian Club

Groundbreaking Ad Study Reveals Super Bowl Commercials Do Drive Consumer Demand

Retrieved on:

Wednesday, February 22, 2023

Hellmann, Woman, Kraft Mayo, Arm, Mayo, Anheuser-Busch brands, Canadian Club, Lay, Heineken, Pringles, Coca-Cola Zero Sugar, Bowl game, Research, Super Bowl, Corona (beer), Pepsi Zero Sugar, Growth, YouTube TV, Television

NEW YORK, Feb. 22, 2023 /PRNewswire/ -- A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products advertised.

Key Points:

NEW YORK, Feb. 22, 2023 /PRNewswire/ -- A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products advertised.
The overall increase in consumer demand was driven by women, who accounted for a 21% increase in demand growth.
Gen Z viewers were largely unimpressed by the Super Bowl ads, with demand among 18 to 25 year olds actually shrinking by 1%.
"The goal of our study was to look specifically at how consumer demand is affected by running a commercial during the Super Bowl," El Haji said.

Knob Creek® Bourbon Releases the Ultimate Holiday Gift for Whiskey Lovers With One-of-a-Kind Insider Experience, Behind the Craft

Retrieved on:

Thursday, December 1, 2022

CLERMONT, Ky., Dec. 1, 2022 /PRNewswire/ -- As the holiday season approaches and the stress of finding the perfect gift for loved ones is top of mind, Knob Creek® Bourbon, a leader in the small batch bourbon category, is offering Behind the Craft, a first-of-its-kind experience for you and the whiskey lover in your life.

Key Points:

Since then, Knob Creek has lived up to such standards with the introduction of Knob Creek Straight Rye Whiskey in 2012.
In recent years, Knob Creek has expanded its rye portfolio, introducing Knob Creek Single Barrel Select Rye Whiskey (115 proof).
In 2020, Knob Creek expanded its bourbon portfolio with the introduction of Knob Creek 12 Year Old Bourbon (100 proof), and a limited time release of Knob Creek 15 Year Old Bourbon (100 proof).
This year, Knob Creek released Knob Creek 18 Year Old Bourbon (100 proof).

Maker's Mark® Bourbon Announces Wood Finishing City Series, A Global Travel Retail Innovation

Retrieved on:

Tuesday, November 8, 2022

LORETTO, Ky., Nov. 8, 2022 /PRNewswire/ -- Maker's Mark® has today introduced two new Global Travel Retail (GTR) exclusive whiskies to mark its newest Wood Finishing Series – the City Series – capturing the character of the world's most enchanting locations for whisky fans traveling the globe. Launching with New York City and Sydney, new limited-edition city releases will be added over the multi-year series.

Key Points:

Launching with New York City and Sydney, new limited-edition city releases will be added over the multi-year series.
With every Maker's Mark Wood Finishing Series whisky, there's an established taste vision, or flavor goal, in mind.
The Maker's Mark Wood Finishing Series celebrates the inherent uniqueness of different wood types, celebrating individuality through flavor, just as each city's unique, signature whisky now does.
Both the Maker's Mark Wood Finishing Series New York and Sydney Editions are now available Global Travel Retail.

Canadian Club(R) Launches the Fifth Edition of the Chronicles Series, Canadian Club 45 Year Old: The Icon

Retrieved on:

Wednesday, October 26, 2022

Icon, Canadian Club, Culture, Television, Club, Time, The Icon, History, Longevity, Telescopic sight, Oil, Prohibition

Toronto, Ontario--(Newsfile Corp. - October 26, 2022) - Canadian Club is proud to celebrate the rich history and cultural influence of the renowned whisky with the announcement of the release of Canadian Club 45 Year Old, the fifth edition, and final expression of the legendary Canadian Club Chronicles Series.

Key Points:

Toronto, Ontario--(Newsfile Corp. - October 26, 2022) - Canadian Club is proud to celebrate the rich history and cultural influence of the renowned whisky with the announcement of the release of Canadian Club 45 Year Old, the fifth edition, and final expression of the legendary Canadian Club Chronicles Series.
Canadian Club is proud to announce the release of Canadian Club 45 Year Old, the fifth edition, and final expression of the legendary Canadian Club Chronicles Series.
Batched and barreled in 1977, Canadian Club 45 Year Old delivers a well-rounded, smooth, and lingering finish that speaks to the exceptional quality of the locally grown grains.
Canadian Club is an iconic brand that has propelled the Canadian whisky category to fame around the world for almost 160 years.

Alberta Distillers Ltd. Launches Brand New Canadian Whisky: Reifel Rye(TM)

Retrieved on:

Monday, October 17, 2022

Maker, Midori (liqueur), Club, Knob Creek, Laphroaig distillery, Canadian Club, Sipsmith, Alberta Premium, Distiller, Vanilla, Jim Beam, History, Suntory, Taste, Oil, Telescopic sight, Beer, Roku, Pinnacle

Calgary, Alberta--(Newsfile Corp. - October 17, 2022) - Alberta Distillers Ltd. (Alberta Distillers) is proud to announce the launch of Reifel Rye, a high rye whisky innovation steeped in history with a flavour profile that pays homage to the best ingredients Canada has to offer.

Key Points:

Calgary, Alberta--(Newsfile Corp. - October 17, 2022) - Alberta Distillers Ltd. (Alberta Distillers) is proud to announce the launch of Reifel Rye, a high rye whisky innovation steeped in history with a flavour profile that pays homage to the best ingredients Canada has to offer.
Hitting shelves across the country this fall, Reifel Rye is poised to disrupt the growing Canadian whisky category with its local grain complexity, deep character, and unexpected depth.
Alberta Distillers Ltd. (Alberta Distillers) is launching Reifel Rye, a high rye whisky innovation steeped in history with a flavour profile that pays homage to the best ingredients Canada has to offer.
Calgary-based Alberta Distillers Ltd. is one of the few remaining 100 per cent Canadian rye whisky producers in North America.

FROM THE HEART OF JALISCO, LA ALTEÑA DISTILLERY CELEBRATES 85TH ANNIVERSARY WITH COMMEMORATIVE TEQUILA RELEASE: EL TESORO DE DON FELIPE® 85TH ANNIVERSARY LIMITED EDITION

Retrieved on:

Wednesday, October 19, 2022

NEW YORK, Oct. 19, 2022 /PRNewswire/ -- In celebration of the 85th anniversary of the legendary La Alteña Distillery in the highlands of Jalisco, known for its fine agave fields, El Tesoro™ Tequila is releasing a special limited-edition tequila – El Tesoro™ 85th Anniversary – rich with the spirit and longstanding friendship between two family legacies.

Key Points:

Like most great partnerships, El Tesoro's 85th Anniversary limited release started off as a friendship.
"We are thrilled to introduce a new, unparalleled expression from El Tesoro to mark 85 years of history at La Altea," says Camarena.
As of November 2022, El Tesoro 85th Anniversary Limited Edition will be available in the US with a suggested retail price of $499.99 (750ml).
El Tesoro is a truly authentic tequila made slowly and carefully to capture the agave's essence in a bottle.

Alberta Distillers Announces Return of 100% Rye Canadian Whisky, Alberta® Premium Cask Strength, from the Award-Winning* Series

Retrieved on:

Wednesday, October 12, 2022

TORONTO, Oct. 12, 2022 /PRNewswire/ -- Alberta Distillers Ltd, makers of the No. 1 selling 100% rye whisky in the world1, Alberta® Premium, is proud to announce the return of its highly coveted Alberta Premium Cask Strength Rye. The 2022 release of the award-winning* 100% Canadian rye whisky marks the third installment since its introduction to the U.S. in 2020, which is once again available for a limited time starting this month.

Key Points:

1 selling 100% rye whisky in the world1, Alberta Premium, is proud to announce the return of its highly coveted Alberta Premium Cask Strength Rye.
Crafted and distilled in Calgary, Alberta, Alberta Premium Cask Strength Rye is made from 100% Canadian Prairie rye grains grown by local farmers and distilled with nutrient-dense, glacier fed spring water from the surrounding Rocky Mountains.
"For distillers like myself, cask strength whiskies are where we get to demonstrate our skill and craftsmanship, as the final product is completely unadulterated.
Alberta Premium continues to set the standard for Canadian whiskies, showcasing exactly how great a true 100% Canadian rye whisky can be.

DISCOVER SOMETHING UNEXPECTED WITH NEW RED WINE CASK FINISH RELEASE FROM BASIL HAYDEN®

Retrieved on:

Tuesday, October 11, 2022

CLERMONT, Ky., Oct. 11, 2022 /PRNewswire/ -- Basil Hayden® continues to shine a light on what bourbon can be with their newest, limited-edition release, Basil Hayden Red Wine Cask Finish. The perfect balance of the signature light, refined flavor profile that fans love coupled with distinctive notes of red wine, Basil Hayden Red Wine Cask Finish offers an invitation into bourbon.

Key Points:

CLERMONT, Ky., Oct. 11, 2022 /PRNewswire/ -- Basil Hayden continues to shine a light on what bourbon can be with their newest, limited-edition release, Basil Hayden Red Wine Cask Finish.
The perfect balance of the signature light, refined flavor profile that fans love coupled with distinctive notes of red wine, Basil Hayden Red Wine Cask Finish offers an invitation into bourbon.
"Basil Hayden Red Wine Cask Finish continues the Basil Hayden mission to opening up the category to new drinkers and occasions."
Hitting shelves alongside the annual release of Basil Hayden 10-Year, Basil Hayden Red Wine Cask Finisharrives just in time for the holidays.

Suntory and Beam Suntory Celebrate Grand Opening of New York City Office

Retrieved on:

Thursday, October 6, 2022

“New York is one of the world’s most exciting and ever-evolving cities, enabling our people to be close to consumer trends and ‘where things happen’ -- what we call the Gemba. That’s why we chose to relocate Beam Suntory’s global headquarters here, and why we’ve created an office that will harness the power of in-person collaboration as we return to more office-based work,” said Albert Baladi, President & CEO of Beam Suntory. “We look forward to amplifying the creative energy of New York as we accelerate the premiumization of our brands and pursue our ambitious growth goals.”

Key Points:

Suntory, a global leader in the beverage industry, and subsidiary company Beam Suntory, a world leader in premium spirits with iconic brands such as Jim Beam, Makers Mark, Yamazaki and Hibiki, celebrated the grand opening of their New York City office today.
The location now serves as the New York office of Suntory and global headquarters of Beam Suntory, where more than 150 employees will be located.
The opening of Beam Suntorys new global headquarters is yet another sign of New York Citys economic recovery, said New York City Mayor Eric Adams.
Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.

THE HOUSE OF SUNTORY INTRODUCES HIBIKI® BLOSSOM HARMONY™, A LIMITED-EDITION BLENDED WHISKY AND HIBIKI® 30 YEAR OLD IN THE U.S.

Retrieved on:

Tuesday, October 4, 2022

CHICAGO, Oct. 4, 2022 /PRNewswire/ -- The House of Suntory, the founding House of Japanese Whisky, announces the release of Hibiki® Blossom Harmony™, a limited-edition blend featuring whiskies finished in Sakura casks and for the first time Hibiki 30 Year Old will be available in the U.S.

Key Points:

The U.S. welcomes Hibiki Blossom Harmony, a blended whisky finished in Sakura (cherry blossom) casks for a limited time this fall, and Hibiki 30 Year Old, a rare annual release.
Constantly pushing the boundaries of what Japanese Whisky can be, the House of Suntory continues to explore and experiment with various wood types.
Hibiki 30 Year Old and Hibiki Blossom Harmony celebrate this particular kind of Harmony.
Released in 1997 as a rare, limited edition, Hibiki 30 Year Old represents the paragon of the Hibiki brand and the art of Japanese craftsmanship.