Mediafly

BackBox Product and Leadership Investments Led to Notable Customer Growth in 2023

Retrieved on: 
Wednesday, January 24, 2024

DALLAS, Jan. 24, 2024 /PRNewswire/ -- BackBox, a leader in security-centric automation for network teams, today revealed significant growth as a result of its product and leadership investments. This demonstrates the company's commitment to supporting network teams as they address the increasing complexity and security demands of modern networks.

Key Points: 
  • DALLAS, Jan. 24, 2024 /PRNewswire/ -- BackBox , a leader in security-centric automation for network teams, today revealed significant growth as a result of its product and leadership investments.
  • In 2023, BackBox added 36% more new customers and 48% of existing customers expanded their BackBox investment, resulting in 80% year-over-year growth.
  • This growth was also fostered by strong momentum with larger enterprises and aggressive expansion in North America where BackBox won 175% more customers in 2023.
  • BackBox expanded its leadership team in 2023 with key sales, marketing, and finance hires to build on product momentum and scale the go-to-market strategy.

John Evarts Joins BackBox as Chief Operating Officer

Retrieved on: 
Wednesday, January 17, 2024

DALLAS, Jan. 17, 2024 /PRNewswire/ -- BackBox, the world's most trusted network automation platform, announces that John Evarts has joined the company as Chief Operating Officer, reporting to CEO Andrew Kahl. John will lead go-to-market functions with responsibility for Sales, Marketing, and Corporate Finance.

Key Points: 
  • The company's expanded leadership team, including key Sales and Marketing executives who joined in 2023, will help BackBox scale
    DALLAS, Jan. 17, 2024 /PRNewswire/ -- BackBox, the world's most trusted network automation platform, announces that John Evarts has joined the company as Chief Operating Officer , reporting to CEO Andrew Kahl.
  • Most recently, he served as President & Chief Operating Officer at Mediafly.
  • John will work closely with Michael Calonica and Isabelle Papoulias, both of whom joined the BackBox leadership team in 2023.
  • Isabelle serves as Senior Vice President of Global Marketing and was previously Chief Marketing Officer and then EVP of Operations & Global Expansion for Mediafly.

Mediafly Appoints Chief Revenue and Chief Customer Officers to Deliver Next Phase of Growth

Retrieved on: 
Wednesday, November 1, 2023

CHICAGO, Nov. 1, 2023 /PRNewswire/ -- Mediafly, the revenue enablement company, today announced the appointment of Helen Fanucci as the company's new Chief Revenue Officer, and Natalie Cowie as Chief Customer Officer. These additions come as the company experiences a surge in growth and increased demand from large, global enterprises seeking to improve the effectiveness of their revenue teams.

Key Points: 
  • These additions come as the company experiences a surge in growth and increased demand from large, global enterprises seeking to improve the effectiveness of their revenue teams.
  • In her role as Mediafly's chief revenue officer, Fanucci will be responsible for continuing to grow the company's sales team and advancing opportunities with current and prospective customers.
  • As chief customer officer, Cowie will lead all aspects of Mediafly's post sale organization, ensuring Mediafly continues to exceed expectations and set customers up for long-term success.
  • Mediafly is squarely positioned to lead the emerging revenue enablement category and I couldn't be more excited to be a part of this next phase of its growth," said Fanucci.

Mary Shea's State of Revenue Enablement Study Reveals Stark Differences Between High and Low Performing Revenue Teams

Retrieved on: 
Thursday, October 19, 2023

CHICAGO, Oct. 19, 2023 /PRNewswire/ -- Mediafly, the revenue enablement company, today unveiled findings from the 2023 State of Revenue Enablement study, that surfaced behavioral and technological insights, trends, and best practices from large, global revenue teams.

Key Points: 
  • The study conducted by Mary Shea , former Principal Analyst at Forrester and long-time tech visionary, found significant differences separating high-performing revenue organizations from their lower-performing peers.
  • Additionally, high performers have made more aggressive shifts away from traditional sales enablement to full revenue team empowerment.
  • The evolution to revenue enablement represents a comprehensive transformation, empowering all revenue roles and harnessing data from all pertinent systems.
  • For a comprehensive review of the 2023 State of Revenue Enablement report and to access in-depth insights, please visit https://www.mediafly.com/guide/state-of-revenue-enablement/ .

Mediafly Raises $80 Million to Extend Revenue Enablement to the Enterprise

Retrieved on: 
Tuesday, August 29, 2023

CHICAGO, Aug. 29, 2023 /PRNewswire/ -- Mediafly, the revenue enablement company, today announced an $80 million investment led by BIP Ventures with support from Boathouse Capital and Mediafly insiders. The funding will advance Mediafly's strategy to deliver the most comprehensive revenue enablement platform, intentionally designed for large enterprises. Mediafly is used daily by top B2B go-to-market teams to engage buyers, prepare sellers, quantify value, and continuously optimize sales force performance.

Key Points: 
  • CHICAGO, Aug. 29, 2023 /PRNewswire/ -- Mediafly , the revenue enablement company, today announced an $80 million investment led by BIP Ventures with support from Boathouse Capital and Mediafly insiders.
  • The funding will advance Mediafly's strategy to deliver the most comprehensive revenue enablement platform, intentionally designed for large enterprises.
  • Mediafly is used daily by top B2B go-to-market teams to engage buyers, prepare sellers, quantify value, and continuously optimize sales force performance.
  • Mediafly is now the only provider to effectively combine enablement (content management and coaching) and intelligence (conversation and revenue) in a unified platform.

Sales Enablement Platform Market to be Worth $12.78 Billion by 2030: Grand View Research, Inc.

Retrieved on: 
Wednesday, July 26, 2023

The rising need for automated content creation, coupled with increasing internet penetration, is driving the demand for sales enablement platforms.

Key Points: 
  • The rising need for automated content creation, coupled with increasing internet penetration, is driving the demand for sales enablement platforms.
  • Sales enablement platforms offer telecommunication sales representatives with content and tools to boost internal sales.
  • The growing adoption of digital sales rooms and video format meetings in sales enablement platforms can help SMEs to improve their business reach.
  • In addition, the adoption of connected devices for sales enablement has depicted a rise in productivity and sales for sales representatives.

Sales Enablement Platform Market to be Worth $12.78 Billion by 2030: Grand View Research, Inc.

Retrieved on: 
Wednesday, July 26, 2023

The rising need for automated content creation, coupled with increasing internet penetration, is driving the demand for sales enablement platforms.

Key Points: 
  • The rising need for automated content creation, coupled with increasing internet penetration, is driving the demand for sales enablement platforms.
  • Sales enablement platforms offer telecommunication sales representatives with content and tools to boost internal sales.
  • The growing adoption of digital sales rooms and video format meetings in sales enablement platforms can help SMEs to improve their business reach.
  • In addition, the adoption of connected devices for sales enablement has depicted a rise in productivity and sales for sales representatives.

Mediafly Names Mary Shea, Revenue Technology Visionary as Co-CEO

Retrieved on: 
Tuesday, April 4, 2023

CHICAGO, April 4, 2023 /PRNewswire/ -- Mediafly, a leading provider of revenue enablement solutions, today announced the appointment of Mary Shea as co-CEO. Shea joins current CEO Carson Conant in advancing the company into its next phase of growth and innovation. This appointment is a significant milestone for Mediafly — a company that has quickly amassed one of the most complete and impactful portfolios of revenue solutions.

Key Points: 
  • CHICAGO, April 4, 2023 /PRNewswire/ -- Mediafly , a leading provider of revenue enablement solutions , today announced the appointment of Mary Shea as co-CEO.
  • This appointment is a significant milestone for Mediafly — a company that has quickly amassed one of the most complete and impactful portfolios of revenue solutions.
  • "With this push towards a unified revenue enablement platform, it's time for Mediafly to step out of the background and help more B2B organizations create confident sellers who can deliver efficient predictable revenue.
  • In 2022, Mediafly acquired and integrated leading revenue intelligence platform InsightSquared , conversation intelligence provider ExecVision, and talent intelligence provider Aptology — creating Revenue360 , the industry's most complete revenue enablement platform.

Mediafly Advances Revenue Intelligence Capabilities, Extends Game-Changing Deal Inspection with In-Platform Coaching

Retrieved on: 
Thursday, November 3, 2022

CHICAGO, Nov. 3, 2022 /PRNewswire/ -- Mediafly, the leader in Revenue Enablement, today introduced new Enterprise Revenue Intelligence capabilities connecting sales coaching to forecasting, pipeline management and sales execution in a single platform. The latest release improves sales productivity, predictability and coaching while reducing the costs associated with siloed technology, saving customers an average of 30% or more.

Key Points: 
  • CHICAGO, Nov. 3, 2022 /PRNewswire/ -- Mediafly ,the leader in Revenue Enablement, today introduced new Enterprise Revenue Intelligence capabilities connecting sales coaching to forecasting, pipeline management and sales execution in a single platform.
  • Key features now available to Mediafly Intelligence360 customers include:
    Advanced Deal Inspection:Inspect all activity from all revenue teams in a single view, including campaigns, content, calls, emails, meetings, stage changes, and product usage.
  • Spot risk at a glance with Energy Scores; pinpoint coaching opportunities and ensure reps are focused on the right deals.
  • Call Plans & Coaching Accountability: Scale coaching programs with customizable scorecards, Smart Alerts, skills heat maps, topic identification and more.

79% of B2B Companies Neglect Customer Success Enablement, Despite Increased Focus on Customer Retention During Economic Slowdown

Retrieved on: 
Thursday, October 27, 2022

CHICAGO, Oct. 27, 2022 /PRNewswire/ -- Mediafly, the leading Revenue Enablement platform, and RevOps Squared, a SaaS benchmark firm, today unveiled findings showing that while 58% of organizations have a Sales Enablement presence, only 21% include Customer Success in their strategy and just 10% extend support to Marketing teams. As companies face increasing pressure to retain customers and grow in this challenging economic environment, there is a significant opportunity to expand enablement to complete revenue teams, improving customer experience across every touchpoint, from research to onboarding, support to expansion. 

Key Points: 
  • Sales enablement is present in a majority of companies, yet most lack the tools to scale.
  • Faster ramp time leads to higher average contract values, yet nearly one-third of companies do not measure ramp time.
  • Innovative companies are transitioning from traditional sales enablement to full-scale revenue enablement.
  • Yet, only 27% of companies deploy guided selling, and just 14% of companies use stage-by-stage conversion rates as sales enablement requirement signals.