Experience The Future Of Cinema, As Campari Creates The First Short Film With Artificial Intelligence, Inspired By The Creative Genius Of Fellini
NEW YORK, July 21, 2021 /PRNewswire/ -- Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries with Fellini Forward; a pioneering project, in collaboration with Fellini's family and former colleagues, exploring the late Federico Fellini's creative genius using new technology and machine learning to emulate the works of one of the greatest filmmakers of all time in a new and unique short film set in Rome. A one-of-a-kind documentary following the process will have its world premiere at the Venice Film Festival on September 7th and North American premiere as a Partner Presentation at the 59th New York Film Festival. The documentary will then be released on a subscription video on demand (SVOD) platform in select markets, inviting consumers to explore the future of cinema and creativity.
- From world famous names to emerging talent, the relationship between Campari and the arts, especially cinema, has been solidified over the years.
- A similar approach was taken for this project with Campari; it is rooted in heritage yet is futuristic with the use of Artificial Intelligence."
- Artificial Intelligence is a tool that allows us to analyze data at a scale that humanly, we can't possibly match.
- In this project, one of the Artificial Intelligence's greatest accomplishments was taking Fellini's films and analyzing each, frame by frame.