Programmatic Connected TV/OTT ad spend drops 14% in the face of COVID-19; Hulu, Sling TV among biggest fallers: New report
PALO ALTO, Calif., April 22, 2020 /PRNewswire/ -- Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising .
- PALO ALTO, Calif., April 22, 2020 /PRNewswire/ -- Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising .
- Hulu, Sling drop over 25%:The two biggest Roku apps in terms of programmatic ad spend, Hulu (-30%) and Sling TV (-26%), saw drops roughly 2x larger than the wider marketplace in March
Apple, Amazon devices gain market share: Apple (+10%) and Amazon (+11%) devices saw double-digit increases in their share of programmatic ad spend share of voice among OTT/CTV devices
PBS and CNBC lead the risers; Hulu and Sling TV among fallers
The report reveals which Roku apps gained or lost the most ad spend (based on ad transactions) in March 2020, according to Pixalate's research. - Below are some examples of fast-rising and decreasing apps: