Brooks Sports, Inc. Protecting its Brand and Trademarks
The lawsuit seeks to stop Brooks Brothers from using Brooks famous BROOKS trademark on its stores and products and prevent public confusion and dilution of the BROOKS mark by Brooks Brothers.
- The lawsuit seeks to stop Brooks Brothers from using Brooks famous BROOKS trademark on its stores and products and prevent public confusion and dilution of the BROOKS mark by Brooks Brothers.
- Brooks is known for athletic-inspired innovative footwear, apparel and accessories under its famous BROOKS mark while Brooks Brothers makes ready-to-wear fashion apparel and tailored business and formal wear under its BROOKS BROTHERS mark.
- To support this distinction, there is a coexistence trademark agreement between Brooks and Brooks Brothers dating back to 1980.
- Brooks Brothers is also marketing athletic footwear and sneakers, which are among the items on which Brooks Brothers seeks to use the BROOKS trademarks.