NPD: As Kids Returned to School This Spring, Backpacks, Shoes, and Apparel Experienced Mini-Back-to-School Lift
However, since some students began to return to school after the holidays, traditional back-to-school categories, including backpacks, children's shoes, and apparel, experienced a back-to-school sales lift, according to The NPD Group ( http://www.npd.com ).
- However, since some students began to return to school after the holidays, traditional back-to-school categories, including backpacks, children's shoes, and apparel, experienced a back-to-school sales lift, according to The NPD Group ( http://www.npd.com ).
- In March and April, adult backpacks which are often carried by older kids were also on the rise.
- This strong growth in backpacks echoes sales increases in kid-related apparel, sneakers, and other categories.
- Although certain products experienced a lift during the atypical springtime return to school, Goldstein still anticipates plenty of back-to-school demand in the fall.