Old Spice Unveils New “Men Have Skin Too” Campaign Depicting Skincare Inspired Grooming Products Made From Real Ingredients Offering Benefits That Partners and Family Members Secretly Crave
Womens products have long been viewed as superior and are known for delivering sought-after skin benefits like superior hydration, while some men perceive mens products lag.
- Womens products have long been viewed as superior and are known for delivering sought-after skin benefits like superior hydration, while some men perceive mens products lag.
- Old Spices Fresher Collection and its innovative formula for skin benefits, featuring real ingredients and fragrances, have shattered this perception.
- Simply put, it is so good, partners and family members crave it and prefer it over what they use today.
- A recent Old Spice survey conducted by Wakefield Research also uncovered that:
72% of men find skin benefits like moisturizing or exfoliation important when buying grooming products.