Harborside Completes Acquisition of Sublime, California's Award-Winning Infused Pre-Roll Brand
"We are thrilled to complete this Acquisition and add Sublime's talent and its iconic, award-winning California brand, with an exceptional product offering and consumer following, to our growing brand portfolio," said Peter Bilodeau, Interim CEO of Harborside.
- "We are thrilled to complete this Acquisition and add Sublime's talent and its iconic, award-winning California brand, with an exceptional product offering and consumer following, to our growing brand portfolio," said Peter Bilodeau, Interim CEO of Harborside.
- Ahmer Iqbal, CEO of Sublime, added, "We are thrilled to officially join forces with Harborside and create a leading California house of brands.
- (1)(2)(3) Harborside also expects to bolster Sublime's marketing capabilities, which is expected to drive higher retail margins for the Company as an owned brand within its portfolio.
- (2)(3) Finally, Harborside will seek to license the Fuzzies California lifestyle brand in additional legal recreational markets across the country, particularly those that do not currently have high potency infused products.