WynnBET And CUMULUS MEDIA Enter Into Multi-Year, Multi-Platform Partnership
Additionally, the companies plan to create content that both entertains listeners and deepens consumer engagement with the WynnBET brand.
- Additionally, the companies plan to create content that both entertains listeners and deepens consumer engagement with the WynnBET brand.
- As part of the agreement, WynnBET leverages CUMULUS MEDIA's unique advanced targeting technology, which enables WynnBET to customize multiple brand messages and deliver tailored content to different markets and demographics across hundreds of radio stations.
- "This partnership with CUMULUS MEDIA provides WynnBET the ability to deliver specific, customized messaging to targeted markets throughout Cumulus's network of hundreds of stations," Wynn Interactive CEO Craig Billings said.
- CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees.