TAG Launches "Project Brand Integrity 2.0," Expanding Proven Anti-Piracy Initiative Through New Collaborative Block List
WASHINGTON, Feb. 28, 2024 /PRNewswire/ -- TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today launched "Project Brand Integrity 2.0" (PBI 2.0), a significant expansion of TAG's proven anti-piracy initiative to defund the criminals who profit from stolen content while protecting advertisers from unintentional exposure to unsafe websites.
- By incorporating real-time intelligence on new pirate domains from TAG's Ad Sec Threat Exchange and TAG member companies, PBI 2.0 will protect brands while preventing ad dollars from reaching those illegitimate sites.
- "Project Brand Integrity 1.0 was incredibly effective but hard to scale, as it involved a time-consuming manual process of notifying advertisers when their ads were found on pirate sites," said Mike Zaneis, CEO of TAG.
- TAG launched Project Brand Integrity in February 2019 to help advertisers safeguard their brands by alerting advertisers when their ads were found to have run on high-risk and IP-infringing websites.
- TAG also plans to update BSC standards to require the implementation of a piracy-related block list such as the one crowdsourced through the AdSec Threat Exchange for a company to be awarded the BSC Seal.