Book:Lego

The LEGO Group and Nintendo partner to take legendary brick-building to a new level

Retrieved on: 
Thursday, March 12, 2020
Children, Other Retail, Specialty, Electronic Games, Online, General Entertainment, Entertainment, Retail, Family, Consumer, Other Entertainment, Films, Creative works, The Lego Movie, Lego, Danish Culture Canon, Danish design, The Lego Group, Lego timeline, Book:Lego

The LEGO Group announced a partnership with Nintendo that will change the way people interact with Super Mario in the physical world and engage in LEGO experiences.

Key Points: 
  • The LEGO Group announced a partnership with Nintendo that will change the way people interact with Super Mario in the physical world and engage in LEGO experiences.
  • Neither a video game nor a traditional LEGO brick-based set, LEGO Super Mario is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks.
  • We are very excited to bring Mario into the physical world through interactive and social LEGO play, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group.
  • By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids."

LEGO Systems Redefines Creative Learning And Self-Expression With Key 2020 Launches

Retrieved on: 
Friday, February 21, 2020
Films, Plastic toys, Toys, Lego, The Lego Movie, Danish Culture Canon, Danish design, Lego timeline, The Lego Group, Book:Lego

LEGO Friends celebrates passions and dreams as it helps kids explore and deepen their interests and identities.

Key Points: 
  • LEGO Friends celebrates passions and dreams as it helps kids explore and deepen their interests and identities.
  • Additionally, the company is showcasing new building sets inLEGO DUPLO, LEGO CITY, LEGO Technic, LEGO Star Wars, LEGO Spider-Man, LEGO Avengers, LEGO Speed Champions, LEGO Minecraft, LEGO Minifigures,and LEGO Architecture.
  • The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
  • For more information: www.LEGO.com
    LEGO, the LEGO logo, DUPLO, Technic, NINJAGO, the Minifigure and the brick & knob configuration are trademarks of the LEGO Group.

LEGO® Education and FIRST® Inspire STEAM Learning with New Architecture-Themed LEGO sets for 2019-2020 FIRST® LEGO® League Season

Retrieved on: 
Wednesday, April 17, 2019
Education, Primary, Secondary, Technology, Hardware, Software, Children, Parenting, Teens, Other Science, Consumer, Science, Films, Lego, Creative works, Toys, For Inspiration and Recognition of Science and Technology, The Lego Movie, Robot kits, Educational toys, FIRST Lego League, Lego Club Magazine, Book:Lego

Today at the FIRST Championship, LEGO Education and FIRST unveiled two new, exclusive LEGO sets created specifically for the 2019-2020 FIRST LEGO League Jr. and FIRST LEGO League season.

Key Points: 
  • Today at the FIRST Championship, LEGO Education and FIRST unveiled two new, exclusive LEGO sets created specifically for the 2019-2020 FIRST LEGO League Jr. and FIRST LEGO League season.
  • LEGO Education also announced today that its newly released LEGO Education SPIKE Prime with the new SPIKE Prime Competition Expansion Set can be used along with LEGO MINDSTORMS Education EV3 in FIRST LEGO League.
  • Through its partnership with FIRST, LEGO Education is not only committed to helping every student build STEAM skills but also to build confidence through hands-on learning and team collaboration.
  • We are excited for all FIRST LEGO League and FIRST LEGO League Jr. participants to build their confidence in learning while competing with our newest architecture-themed sets and now with the addition of our intuitive and adaptive LEGO Education SPIKE Prime.

LEGO Group Honors 20 Years of LEGO® Star Wars™ with GUINNESS WORLD RECORDS™ Record-Breaking Build to Open Star Wars Celebration

Retrieved on: 
Friday, April 12, 2019
Creative works, Films, Lego minifigure, Lego, Star Wars, The Lego Movie, Stormtrooper, Book:Lego

CHICAGO, April 12, 2019 /PRNewswire/ -- STAR WARS CELEBRATION --To open Star Wars Celebration, the LEGO Group marked 20 years of LEGO Star Wars by achieving a GUINNESS WORLD RECORDS title for largest display of LEGO Star Wars minifigures, kicking off a weekend-long experience.

Key Points: 
  • CHICAGO, April 12, 2019 /PRNewswire/ -- STAR WARS CELEBRATION --To open Star Wars Celebration, the LEGO Group marked 20 years of LEGO Star Wars by achieving a GUINNESS WORLD RECORDS title for largest display of LEGO Star Wars minifigures, kicking off a weekend-long experience.
  • Made up of 36,440 LEGO Star Wars stormtrooper minfigures, the record-setting display is arranged in the shape of the iconic stormtrooper helmet, measuring 20 feet tall by 20 feet wide.
  • The collaboration between the companies began 20 years ago when 13 LEGO Star Wars sets were introduced at the American International Toy Fair in New York in 1999.
  • Since the launch, over 700 different sets and more than 1,000 LEGO Star Wars cobranded minifigures have hit shelves.

LEGO Systems Receives Four Prestigious Toy of the Year Awards

Retrieved on: 
Saturday, February 16, 2019
Creative works, Films, Lego, Toys, The Lego Group, The Lego Movie, Harry Potter, Book:Lego, Lego Club Magazine

NEW YORK, Feb. 16, 2019 /PRNewswire/ -- AMERICAN INTERNATIONAL TOY FAIR LEGO Systems, Inc. was honored with four Toy of the Year (T.OT.Y.)

Key Points: 
  • NEW YORK, Feb. 16, 2019 /PRNewswire/ -- AMERICAN INTERNATIONAL TOY FAIR LEGO Systems, Inc. was honored with four Toy of the Year (T.OT.Y.)
  • Building sets from LEGO Harry Potter were recognized with top honors in the Construction Toy, Collectible, and Specialty Toy categories, and LEGO CREATOR Expert Roller Coaster was named Playset of the Year.
  • Construction Toy of the Year: LEGO Harry Potter Hogwarts Great Hall
    Build the Great Hall for fun and magical adventures!
  • LEGO, the LEGO logo, DUPLO, the Minifigure and the brick & knob configuration are trademarks of the LEGO Group.

LEGO Systems Builds On Momentum With Key 2019 Launches

Retrieved on: 
Friday, February 15, 2019
Films, Creative works, Lego, English-language films, Danish Culture Canon, Danish design, The Lego Movie, The Lego Group, The Lego Ninjago Movie, Book:Lego, Lego Club Magazine

The LEGO Classic Medium Creative BrickBox was the top-selling non-licensed LEGO item in the U.S., signaling strong ongoing demand for open-ended creative building.

Key Points: 
  • The LEGO Classic Medium Creative BrickBox was the top-selling non-licensed LEGO item in the U.S., signaling strong ongoing demand for open-ended creative building.
  • Three of the top five best-selling LEGO themes in the U.S. in 2018 were homegrown originals LEGO CITY, LEGO Friends and LEGO NINJAGO.
  • Additionally, the company showcased new building sets in LEGO Classic, LEGO CREATOR, LEGO Technic, LEGO CITY, LEGO Friends, LEGO NINJAGO, LEGO Speed Champions, LEGO Minifigures, LEGO Ideas, LEGO Architecture, LEGO Exclusives, LEGO Overwatch, LEGO Minecraft, LEGO sets featuring Disney, LEGO sets featuring Spider-Man, and LEGO Batman.
  • LEGO, the LEGO logo, DUPLO, the Minifigure and the brick & knob configuration are trademarks of the LEGO Group.

LEGO Group Unveils Three More Building Sets From "The LEGO® Movie 2: The Second Part" As Part Of Its Call For Families To Play Together

Retrieved on: 
Tuesday, February 12, 2019
Films, Creative works, Lego, The Lego Movie, Danish Culture Canon, Danish design, The Lego Movie 2: The Second Part, The Lego Group, Book:Lego, Lego Space

According to the global Play Well Report [1], families that play together regularly are happier, less stressed and healthier than those that lead low-play lives.

Key Points: 
  • According to the global Play Well Report [1], families that play together regularly are happier, less stressed and healthier than those that lead low-play lives.
  • Visit thelegomovie.com
    LEGO, the LEGO logo, DUPLO, the Minifigure and the brick & knob configuration are trademarks of the LEGO Group.
  • THE LEGO MOVIE 2 The LEGO Group & Warner Bros Entertainment Inc.
    BATMAN is trademark of and DC Comics.
  • LEGO products are sold worldwide and can be virtually explored at www.LEGO.com
    [1]The LEGO Play Well Report 2018.

Everything is Awesome as Global Promo Partners Stack up for “The LEGO® Movie 2: The Second Part”

Retrieved on: 
Monday, January 28, 2019
Entertainment, Licensing (Entertainment), Film & Motion Pictures, Communications, Advertising, Marketing, Consumer, Family, Lego, Plastic toys, Film, Entertainment, The Lego Movie, Danish Culture Canon, Danish design, The Lego Group, Book:Lego

The fact that we can draw such relevant and vital brands with worldwide recognition speaks to the level of enthusiasm for this film.

Key Points: 
  • The fact that we can draw such relevant and vital brands with worldwide recognition speaks to the level of enthusiasm for this film.
  • Chiquita Brands International, meanwhile, is touting the big-screen debut of the character Banarnara bright yellow, LEGO brick-built bananawith a clever digital spot.
  • Turkish Airlines will chase that success with a sequel of their owna second LEGO safety video celebrating the movies release.
  • TheLEGOMovie.com
    LEGO, DUPLO, the LEGO logo, the minifigure and the brick and knob configuration are trademarks of The LEGO Group.

LEGOLAND® Florida Resort to Open THE LEGO® MOVIE™ WORLD on March 27

Retrieved on: 
Friday, January 25, 2019
Legoland, Films, Plastic toys, Entertainment, Legoland Florida, Lego, The Lego Group, The Lego Movie, Book:Lego, Legoland California

WINTER HAVEN, Fla., Jan. 25, 2019 /PRNewswire/ --Opening March 27, LEGOLAND Florida Resort is taking guests from the theater to the theme park with the launch of THE LEGO MOVIE WORLD.

Key Points: 
  • WINTER HAVEN, Fla., Jan. 25, 2019 /PRNewswire/ --Opening March 27, LEGOLAND Florida Resort is taking guests from the theater to the theme park with the launch of THE LEGO MOVIE WORLD.
  • "The rides truly capture the whimsical fun and quirky nature of the popular LEGO movies," said Rex Jackson, general manager of LEGOLAND Florida.
  • We're thrilled to be the only location for fans to experience THE LEGO MOVIE WORLD."
  • LEGO, DUPLO, the LEGO logo, the Minifigure and the Brick and Knob configurations are trademarks and/or copyrights of the LEGO Group.

Fans, Families and Kids of All Ages -- Be First to See “The LEGO® Movie 2: The Second Part” at Special One-Day Preview Screening

Retrieved on: 
Tuesday, January 22, 2019
Entertainment, Film & Motion Pictures, General Entertainment, Film, Entertainment, Plastic toys, The Lego Movie, Lego, The Lego Group, Alison Brie, The Lego Movie 2: The Second Part, Emmet Brickowski, Entertainment, Film & Motion Pictures, General Entertainment, Films, Creative works, The Lego Movie, Lego, English-language films, The Lego Group, Warner Animation Group, Book:Lego

Tickets for the limited preview go on sale on Wednesday, January 23, at participating theaters and regular online outlets.

Key Points: 
  • Tickets for the limited preview go on sale on Wednesday, January 23, at participating theaters and regular online outlets.
  • It will test their courage, creativity and Master Building skills, and reveal just how special they really are.
  • Warner Bros. Pictures and Warner Animation Group present, in association with LEGO System A/S, a Rideback/Lord Miller/Vertigo Entertainment Production, The LEGO Movie 2, distributed by Warner Bros. Pictures.
  • TheLEGOMovie.com
    LEGO, DUPLO, the LEGO logo, the minifigure and the brick and knob configuration are trademarks of The LEGO Group.