Lego minifigure

Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays

Thursday, October 14, 2021 - 2:00pm

Last year, more than 80% of families who purchased a LEGO set spent more time building together than any other leisure activity.

Key Points: 
  • Last year, more than 80% of families who purchased a LEGO set spent more time building together than any other leisure activity.
  • "Our guests love LEGO brick sets in fact, Target is one of the leading destinations for families when shopping for the brand.
  • The LEGO Collection x Target will be available beginning early December on Target.com and in all Target stores.
  • LEGO, its logo, the Minifigure and the brick and knob configuration are trademarks of the LEGO Group.

LEGO® Education and NASA Collaborate on 10-week Lesson Series for Engaging STEAM Learning

Monday, June 21, 2021 - 2:00pm

Today, LEGO Education announced a collaboration with NASA on a free digital STEAM learning series that will launch in September 2021.

Key Points: 
  • Today, LEGO Education announced a collaboration with NASA on a free digital STEAM learning series that will launch in September 2021.
  • Build to Launch: A STEAM Exploration Series is designed to spark student curiosity and increase engagement in STEAM through the upcoming Artemis I mission.
  • View the full release here: https://www.businesswire.com/news/home/20210621005099/en/
    Join LEGO Education Minifigures Kate and Kyle to learn more about STEAM and space exploration!
  • The LEGO Education and Artemis lesson series creates joyful learning moments and brings STEAM learning to life through the real-world application of space exploration a topic that evokes curiosity and awe in students of all ages and abilities.

LEGO Group Honors 20 Years of LEGO® Star Wars™ with GUINNESS WORLD RECORDS™ Record-Breaking Build to Open Star Wars Celebration

Friday, April 12, 2019 - 2:00pm

CHICAGO, April 12, 2019 /PRNewswire/ -- STAR WARS CELEBRATION --To open Star Wars Celebration, the LEGO Group marked 20 years of LEGO Star Wars by achieving a GUINNESS WORLD RECORDS title for largest display of LEGO Star Wars minifigures, kicking off a weekend-long experience.

Key Points: 
  • CHICAGO, April 12, 2019 /PRNewswire/ -- STAR WARS CELEBRATION --To open Star Wars Celebration, the LEGO Group marked 20 years of LEGO Star Wars by achieving a GUINNESS WORLD RECORDS title for largest display of LEGO Star Wars minifigures, kicking off a weekend-long experience.
  • Made up of 36,440 LEGO Star Wars stormtrooper minfigures, the record-setting display is arranged in the shape of the iconic stormtrooper helmet, measuring 20 feet tall by 20 feet wide.
  • The collaboration between the companies began 20 years ago when 13 LEGO Star Wars sets were introduced at the American International Toy Fair in New York in 1999.
  • Since the launch, over 700 different sets and more than 1,000 LEGO Star Wars cobranded minifigures have hit shelves.

The LEGO® Space Hollywood Lets Fans Go Where No Brick Has Gone Before

Tuesday, January 15, 2019 - 5:00pm

Starting January 29, for a limited time, fans of all ages can experience the fun, action and laughs early by immersing themselves in a unique interactive world at The LEGO Space Hollywood, at the corner of Vine Street and Hollywood Boulevard in Hollywood, California.

Key Points: 
  • Starting January 29, for a limited time, fans of all ages can experience the fun, action and laughs early by immersing themselves in a unique interactive world at The LEGO Space Hollywood, at the corner of Vine Street and Hollywood Boulevard in Hollywood, California.
  • Everything is awesome inside The LEGO Space Hollywood, where guests can also dance on spinning turntables, build their own LEGO creations, pose alongside their favorite characters like Unikitty and LEGO Batman, and step inside a giant DUPLO heart confetti booth for extra-fun action photos.
  • The LEGO Space Hollywood will be open from Tuesday, January 29, through Sunday, February 10, at the hours listed below.
  • The LEGOMovie.com
    LEGO, DUPLO, the LEGO logo, the minifigure and the brick and knob configuration are trademarks of The LEGO Group.