Bundle up: 81% of subscription leaders say bundling is the future for their industry
CAMBRIDGE, United Kingdom, Nov. 16, 2023 (GLOBE NEWSWIRE) -- New Bango research reveals subscription leaders are betting on cross-industry bundling as the future for their fast-growing industry.
- CAMBRIDGE, United Kingdom, Nov. 16, 2023 (GLOBE NEWSWIRE) -- New Bango research reveals subscription leaders are betting on cross-industry bundling as the future for their fast-growing industry.
- Explaining the rationale behind the subscription industry’s push towards Super Bundling, over two-thirds of subscription leaders say ‘new customer acquisition’ (73%) is a high priority, closely followed by ‘reducing churn’ (68%).
- While keenly aware of the opportunities of Super Bundling, subscription leaders also point to challenges implementing the model.
- To learn more about Super Bundling and the future of subscription services, download the full report here .