Licensing (Sports)

Celaya Tequila Becomes the Official Tequila of the Los Angeles Memorial Coliseum and a Proud Partner of USC Athletics

Retrieved on: 
Thursday, August 17, 2023
Sports, Wine & Spirits, Football, Marketing, Advertising, Communications, Licensing (Sports), Retail, Sport, Partnership, Rotation, Summer Olympic Games, Los Angeles Memorial Coliseum, Multimedia, USC, AFL, National Football League, USC Trojans football, DeHart, Tequila, USC Trojans, Liquor, Trojan, Colosseum

Celaya Tequila , the fast-growing craft tequila brand that launched earlier this year, is thrilled to announce that it’s now the Official Tequila of the Los Angeles Memorial Coliseum and a Proud Partner of USC Athletics.

Key Points: 
  • Celaya Tequila , the fast-growing craft tequila brand that launched earlier this year, is thrilled to announce that it’s now the Official Tequila of the Los Angeles Memorial Coliseum and a Proud Partner of USC Athletics.
  • The founders of Celaya Tequila – brothers Matt Kalil and Ryan Kalil – have longstanding ties to both USC Athletics and the LA Memorial Coliseum.
  • While visiting the iconic Coliseum, patrons will now be able to enjoy several delicious cocktails mixed with Celaya Tequila.
  • “Celaya Tequila, which is based in Los Angeles and founded by USC alumni, is the perfect partner for the Coliseum and USC Athletics,” said Drew DeHart, Vice President/General Manager, USC Sports Properties and Playfly Sports.

Westcliff University Athletic Department Enters Five-Year Partnership With BSN SPORTS and Nike

Retrieved on: 
Thursday, August 17, 2023
Sports, University, General Sports, Licensing (Sports), Education, Other Sports, Specialty, Marketing, Communications, Fashion, Retail, University Athletic Association of the Philippines, California Pacific Conference, College, Partnership, NCA, Season, National Association of Intercollegiate Athletics, NBA Finals Most Valuable Player Award, University of California, Warrior, Multimedia, Embry–Riddle Aeronautical University, BSN, Athlete, National Cheerleaders Association, MVP, Nike, National Association, Shoe, NAIA, Sport, Sports equipment, Westcliff University, Westcliff-on-Sea

Westcliff University , a premier global higher education institution, is proud to announce it has entered into a five-year partnership with Nike through BSN SPORTS.

Key Points: 
  • Westcliff University , a premier global higher education institution, is proud to announce it has entered into a five-year partnership with Nike through BSN SPORTS.
  • This partnership makes BSN SPORTS Westcliff University Athletics' official provider of apparel, uniforms and other equipment needs for all 28 of Westcliff’s varsity sports, and 11 academy teams (developmental program), as well as event sponsorship.
  • This partnership comes in the wake of Westcliff Athletics’ impressive performance in the National Association of Intercollegiate Athletics (NAIA) over the last two years.
  • We are very excited to be the athletic supplier for Westcliff and help impact their growing athletic program.”
    To learn more about Westcliff University Athletics, visit https://www.westcliffathletics.com .

Faraday Future Announces World Champion Race Car Driver Justin Bell as the First FF 91 2.0 Futurist Alliance User and Developer Co-Creation Officer of the Second Group of Users of the Company’s Phase-2 Co-Creation Delivery

Retrieved on: 
Wednesday, August 16, 2023
Motor Sports, Sports, Automotive Manufacturing, Licensing (Sports), EV, Electric Vehicles, Automotive, Manufacturing, General Automotive, Vehicle Technology, Performance & Special Interest, Alternative Vehicles, Fuels, Online, Bell, FF Developments, Developer, 24 Hours of Le Mans, Justin Bell, XF, Monterey Car Week, Justin, Ultimate, Security (finance), FIA GT1 World Championship, Torque, FF, Proxy, Cryptocurrency, Wynn Las Vegas

As part of this exciting development, Bell will serve as a Developer Co-Creation Officer and is the first user of the second group of the FF 91 2.0 Futurist Alliance users, who are part of FF’s Phase-2 Co-Creation Delivery.

Key Points: 
  • As part of this exciting development, Bell will serve as a Developer Co-Creation Officer and is the first user of the second group of the FF 91 2.0 Futurist Alliance users, who are part of FF’s Phase-2 Co-Creation Delivery.
  • The Company plans to announce another hall of fame world champion racer during FF’s Developer Co-Creation signing ceremony on August 17th.
  • “We want to welcome Justin as both an FF 91 2.0 Futurist Alliance user as well as a Developer Co-Creation Officer,” said Xuefeng Chen (XF), Global CEO of FF.
  • Candidates will be admitted based on referrals from pre-order users or Developer Co-Creation Officers subject to approval from FF.

Tommy John Partners with Ohio State Quarterback Recruit, Lincoln Kienholz to Champion Comfort

Retrieved on: 
Wednesday, August 16, 2023
Fashion, Retail, Sports, Football, Manufacturing, Licensing (Sports), Textiles, T. F. Riggs High School, Basketball, USA Today, Baseball, Partnership, Clothing, Multimedia, Lincoln, Ohio State University, Tommy John, Fashion design

Tommy John, the leading comfort-focused lifestyle brand, is thrilled to announce its partnership with Lincoln Kienholz, the four-star Ohio State quarterback recruit.

Key Points: 
  • Tommy John, the leading comfort-focused lifestyle brand, is thrilled to announce its partnership with Lincoln Kienholz, the four-star Ohio State quarterback recruit.
  • Both Tommy John's co-founder, Tom Patterson, and Lincoln Kienholz hail from South Dakota, adding a special connection to their collaboration.
  • View the full release here: https://www.businesswire.com/news/home/20230816390546/en/
    Tommy John Partners with Ohio State Quarterback Recruit, Lincoln Kienholz to Champion Comfort (Photo: Business Wire)
    The partnership, set to launch in August, will feature Lincoln Kienholz as a prominent brand ambassador for Tommy John.
  • Likewise, Tommy John underwear and apparel is the ideal choice for a quarterback like Lincoln Kienholz, offering unparalleled adjustment-free support on and off the field.

Relo Metrics Integrates VideoAmp Viewership Dataset Into Its AI-Driven Real-Time Platform for Sponsorship Measurement in Sports & Entertainment

Retrieved on: 
Monday, August 14, 2023
General Sports, Search Engine Marketing, Content Marketing, Data Management, Technology, Marketing, Advertising, Communications, Apps, Applications, Professional Services, Sports, Software, Licensing (Sports), Digital Marketing, Data Analytics, MLS, ACR, NFL, Languages with official status in India, HHS, Smart TV, Big data, NHL, STB, Metric, Data, Set-top box, NBA, MLB, Sport, Ecosystem, Benchmarking, Major League Baseball

Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, announced they will be integrating VideoAmp ’s industry-leading viewership data into their platform.

Key Points: 
  • Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, announced they will be integrating VideoAmp ’s industry-leading viewership data into their platform.
  • Relo Metrics’ AI computer vision models detect and track every logo visible to audiences—during broadcast, streaming video, and in content shared via social media—to determine the return on investment for each sponsor.
  • The integration with Relo Metrics further propels the entire industry towards a more accurate understanding of advertising spend and performance.
  • The combination of each company’s extensive technology and sports broadcast expertise improves upon previous industry viewership metrics based on manual data gathering or incomplete datasets.

EA SPORTS FC™ Builds on Vision for the World’s Game With Immersive New Gameplay in EA SPORTS FC™ MOBILE

Retrieved on: 
Thursday, August 10, 2023
Technology, Celebrity, Electronic Games, Sports, Consumer, Soccer, Entertainment, Online, Mobile Entertainment, Apps, Applications, Marketing, Licensing (Sports), Communications, Software, Internet, Other Consumer, Consumer Electronics, Real Madrid CF, Life, Atmosphere, EA SPORTS, EA, Lead, Reward, Electronics, Multimedia, FC, Personality, Risk, Immersion, Ecosystem, SVP, News, Video game

For existing players, EA SPORTS FC MOBILE will be released as a free* update without a need to redownload to devices.

Key Points: 
  • For existing players, EA SPORTS FC MOBILE will be released as a free* update without a need to redownload to devices.
  • Authentic running styles, penalty kick stances and celebrations for certain players, all bring EA SPORTS FC MOBILE to a new level of authenticity.
  • Dynamic Game Speed: Mobile-first and tactile game speed, allowing for more player personality and attribute impact on the pitch.
  • For more news and information on EA SPORTS FC MOBILE, stay tuned to the official website and social channels across Instagram , X , Facebook , and YouTube .

Totino's™ Gets Zesty with New Fan-Favorite Pizza Roll Flavor – Orange Chicken

Retrieved on: 
Wednesday, August 9, 2023
Electronic Games, Men, Retail, eSports, Entertainment, Family, Consumer, General Entertainment, Sports, Supermarket, Other Consumer, Licensing (Sports), Women, Food, Beverage, Taste, MSRP, Snack, FaZe Clan, Buffalo, Multimedia, Orange chicken, Love, SVP, Fast food

View the full release here: https://www.businesswire.com/news/home/20230809436723/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230809436723/en/
    Totino’s™ new Orange Chicken Pizza Rolls™ snacks are filled with chicken in a sweet and spicy orange sauce, all wrapped in the famous golden crust fans know and love.
  • (Photo: Business Wire)
    Totino’s™ new Orange Chicken Pizza Rolls™ snacks are filled with chicken in a sweet and spicy orange sauce, all wrapped in the famous golden crust fans know and love.
  • “Totino’s Orange Chicken Pizza Rolls do just that, and we’re excited for fans to enjoy orange chicken in a whole new way.”
    The latest innovation from Totino’s™ creates the ultimate hassle-free snacking combo for snack lovers and gamers to enjoy.
  • "Finding the next flavor to roll out together has been an exciting process and we can’t wait to introduce Orange Chicken Pizza Rolls to our fans in an easy way to enjoy between gaming sessions.”
    Totino’s™ Orange Chicken Pizza Rolls™ is rolling out to grocery stores now for a suggested MSRP of $5.99 for a 50-count bag.

STAAR Surgical Teams Up With Tennessee Titans Quarterback Will Levis On Life Changing Vision Correction Procedure, EVO ICL

Retrieved on: 
Wednesday, August 9, 2023
Men, Sports, Entertainment, General Sports, Optical, Licensing (Sports), Consumer, Medical Devices, Football, Celebrity, Surgery, Women, Health, Contact, Learning, NFL, Intraocular lens, Partnership, Refractive surgery, Education, Nave, Patient satisfaction, Tennessee Titans, Eye, Lens, Ophthalmology, Glasses, Multimedia, ASCRS, Quality, Athlete, Will Levis, American Society of Cataract and Refractive Surgery, Literature, National Football League, Astigmatism, Near-sightedness, Cataract, FDA, Society, Iris, Levis, EVO, Telescopic sight, Medical device, LASIK, Life, Patient

EVO ICL is proud to provide athletes like Levis with sharp1,2 vision day or night1,3, on and off the field.

Key Points: 
  • EVO ICL is proud to provide athletes like Levis with sharp1,2 vision day or night1,3, on and off the field.
  • View the full release here: https://www.businesswire.com/news/home/20230809191942/en/
    Will Levis, Titans QB, upgraded his vision with EVO ICL.
  • (Photo: Business Wire)
    The FDA-approved EVO ICL lenses are successful in correcting myopia, which affects distance vision, and myopia with astigmatism, which causes blurred vision at all distances.
  • Once he learned about EVO ICL and all of its benefits, EVO became an easy choice for him,” said Tom Frinzi, CEO of STAAR Surgical.

Endeavor Releases Second Quarter 2023 Results

Retrieved on: 
Tuesday, August 8, 2023
Sports, Licensing (Sports), Other Sports, Other Communications, Licensing (Entertainment), Marketing, Events, Concerts, Entertainment, Communications, Martial Arts, Other Entertainment, Diamond, Endeavor Streaming, Sport, UFC, Major League Soccer, Share repurchase, Alexander Forbes Group Holdings, Writers Guild, WME, Endeavor Group Holdings, Sale, EDR, Barrett-Jackson, Sports Properties Acquisition Corporation, IMG Academy, IMG, Growth, Webcast, Experience, OpenBet, WWE, Writers Guild of America, East, NYSE, Video game, Endeavour

Endeavor Group Holdings, Inc. (NYSE: EDR) (“Endeavor” or the “Company”), a global sports and entertainment company, today released its financial results for the quarterly period ended June 30, 2023.

Key Points: 
  • Endeavor Group Holdings, Inc. (NYSE: EDR) (“Endeavor” or the “Company”), a global sports and entertainment company, today released its financial results for the quarterly period ended June 30, 2023.
  • Events, Experiences & Rights segment revenue was $591.1 million for the quarter, up $23.3 million, or 4.1%, compared to the second quarter of 2022.
  • Representation segment revenue was $381.1 million for the quarter, up $23.2 million, or 6.5%, compared to the second quarter of 2022.
  • Sports Data & Technology segment revenue was $130.6 million, up $70.2 million, or 116.3%, compared to the second quarter of 2022.