Immersive commerce

Tango Survey Reveals Consumers Eager to Return to In-Person Shopping - But Retailers Need to Make Improvements

Retrieved on: 
Tuesday, April 13, 2021
E-commerce, Merchandising, Marketing, Omnichannel, Economy, Business process, Online shopping, Retail, Omnichannel order fulfillment, Immersive commerce

Moving forward, it\'s clear that the consumer wants and expects more from brands, as determined by a recent survey of over 2,000 US consumers from Tango, the leader in Store Lifecycle Management (SLM) solutions.

Key Points: 
  • Moving forward, it\'s clear that the consumer wants and expects more from brands, as determined by a recent survey of over 2,000 US consumers from Tango, the leader in Store Lifecycle Management (SLM) solutions.
  • To thrive in this accelerated omnichannel environment, the store serves as the cornerstone for all activities: a place of purchase, inventory and fulfillment.
  • "\nWhen consumers alternate between the digital and physical world, retailers often encounter challenges in delivering a quality experience.
  • To provide the seamless and immersive omnichannel experience consumers demand, retailers must adopt new strategies which position the physical store front and center.

Vertebrae Closes 2020 with Record Growth as Shoppers and Retailers Flock to AR and 3D

Retrieved on: 
Thursday, January 28, 2021
Marketing, Business, Economy, User interface techniques, Immersive commerce, E-commerce, Retail, Brick and mortar

(Goodr, CADDIS)

Key Points: 
  • (Goodr, CADDIS)
    Expanded relationship with Facebook to enable 3D and AR product experiences for brands and retailers across Facebook's family of apps.
  • Vertebrae also expanded existing client implementations by 50% as clients continued to rapidly increase 3D and AR investments to meet customer demand and drive measurable business results.
  • "2020 was a breakout year for immersive commerce as consumers and retailers sought out ways to interact with products digitally outside of the physical store," said VInce Cacace, CEO of Vertebrae.
  • "This growth is set to accelerate in 2021 driven by consumer convenience and value, and the corresponding business gains for retailers using 3D and AR.

Fresco Design Launches New Immersive Commerce Offering

Retrieved on: 
Thursday, December 3, 2020
Hardware, Electronic design automation, Retail, Technology, Specialty, User interface techniques, Articles, Digital media, Virtual reality, New media, Marketing, Emerging technologies, Educational technology, Augmented reality, Immersion, Immersive commerce, Immersive technology

Fresco Design has announced a new Immersive Commerce service that leverages Augmented Reality and Virtual Reality (AR/VR) with interactive 3D product exploration to create online experiences for consumers.

Key Points: 
  • Fresco Design has announced a new Immersive Commerce service that leverages Augmented Reality and Virtual Reality (AR/VR) with interactive 3D product exploration to create online experiences for consumers.
  • The award-winning industrial design firms Immersive Commerce offering is powered by technology that is proven throughout Fresco Designs online presence, where the firm provides AR experiences for anyone to try, anytime, anyplace.
  • Fresco Design offers Immersive Commerce for companies selling physical products online.
  • Taking these internal tools to create Immersive Commerce experiences was a natural progression in their product design work.

CADDIS Eye Appliances and Vertebrae Unveil 3D and Virtual Try-On Experiences for Reading Glasses - No App Required

Retrieved on: 
Friday, September 4, 2020
Merchandising, Marketing, E-commerce, User interface techniques, Consumer behaviour, Immersive commerce, Online shopping, Retail, Shopping

From there, the shopper can tap 'New: Virtual Try-On' and see a virtual image of the reading glasses projected onto their face and dynamically mapped to the proportions of their individual facial features.

Key Points: 
  • From there, the shopper can tap 'New: Virtual Try-On' and see a virtual image of the reading glasses projected onto their face and dynamically mapped to the proportions of their individual facial features.
  • "We are excited to partner with CADDIS to offer immersive shopping experiences that closely mirror shopping in the store," said Vince Cacace, CEO of Vertebrae.
  • With Vertebrae, CADDIS is able to proactively offer a solution more akin to shopping for the glasses in store -- and all within the eCommerce site experience."
  • Axis is an innovative, immersive commerce platform that allows retailers to deliver web-based AR and 3D experiences anywhere consumers browse and shop.

BBQGuys Selects Vertebrae to Deliver 3D and Augmented Reality (AR) Shopping Experiences on the Web

Retrieved on: 
Monday, January 13, 2020
Marketing, Merchandising, Microeconomics, Marketing strategy, Retail, Online shopping, Shopping, Lifestyle brand, Immersive commerce, Engagement marketing

BBQGuys is already seeing a measurable impact from elevating the digital shopping experience with Vertebrae, including conversion increases as high as 32% for mobile users.

Key Points: 
  • BBQGuys is already seeing a measurable impact from elevating the digital shopping experience with Vertebrae, including conversion increases as high as 32% for mobile users.
  • "BBQGuys is an outdoor lifestyle brand who deeply understands the culture of grilling," said Vince Cacace, CEO of Vertebrae.
  • "By enabling 3D and AR shopping experiences to any consumer on any device, they are removing the guesswork of online shopping while promoting consumer confidence.
  • Leading retailers and brands use the Vertebrae platform to create, manage, and deliver high-fidelity immersive commerce experiences on the web - driving unprecedented engagement, satisfaction, and sales.

Zimmerman's Siren Song to Retailers: Sell. Sell Anywhere. Sell Everywhere!

Retrieved on: 
Monday, December 16, 2019
Marketing, Merchandising, Economy, Non-store retailing, Marketing strategy, Retail, E-commerce, Online shopping, Immersive commerce

Regardless of the label, the trend has always been to build the fence out a little further and try to keep consumers confined within our own ecosystems.

Key Points: 
  • Regardless of the label, the trend has always been to build the fence out a little further and try to keep consumers confined within our own ecosystems.
  • The undercurrent fundamentally neglects the fact that consumers aren't looking for a retailers' ecosystem, because they have their own.
  • "Immersive Commerce is truly creating a revolution in retail," said Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising.
  • Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, and Atlanta.

Threekit Raises $20 Million to Fuel Growth for Leading Brands with Immersive Visual and 3D Experiences

Retrieved on: 
Wednesday, November 13, 2019
User interface techniques, Augmented reality, Computer vision, Marketing, E-commerce, Software, Augment, Immersive commerce, 3D computer graphics

The average online shopper expects to see at least eight images per product per purchase, up from only three in 2016.

Key Points: 
  • The average online shopper expects to see at least eight images per product per purchase, up from only three in 2016.
  • Further, online shoppers increasingly expect to virtually interact with products in real-time through immersive 3D and augmented reality experiences.
  • For example, Crate & Barrel uses Threekit to create more than three million photorealistic images of their sofas to create a more immersive and satisfying shopping experience.
  • Threekits integration with Salesforce Commerce Cloud enables companies to seamlessly embed interactive 3D models into their websites, providing customers with unparalleled immersive commerce experiences.

Punchh Launches Machine Learning for Customer Lifetime Value (CLV)

Retrieved on: 
Thursday, June 27, 2019
Data management, Other Retail, Technology, Marketing, Communications, Retail, Software, Mobile, Wireless, Marketing, Microeconomics, Business economics, E-commerce, Omnichannel, Customer lifetime value, Digital marketing, Customer analytics, Immersive commerce

Punchh , the leader in digital marketing solutions for physical retailers, announced today the launch of Predictive Customer Lifetime Value (PCLV).

Key Points: 
  • Punchh , the leader in digital marketing solutions for physical retailers, announced today the launch of Predictive Customer Lifetime Value (PCLV).
  • Based on this state-of-the-art machine learning infrastructure, retailers can run campaigns that take into account the predictive lifetime value of any given customer, or target a group of customers within a specific PCLV range.
  • Mobile referrals through Punchh generate a 60 percent higher customer lifetime value than when they come through any other channel.
  • Punchh is the world leader in innovative digital marketing products for physical retailers, combining AI and machine learning technologies, mobile-first expertise, and omnichannel communications designed to dramatically increase lifetime customer value.

New CommerceNext Study Reveals Growing Gap in Ecommerce Marketing Priorities Between Digital Native and Traditional Retailers

Retrieved on: 
Thursday, May 30, 2019
Marketing, Business economics, Market economics), E-commerce, Merchandising, Digital marketing, Retail, Online shopping, Immersive commerce

"The data in this report provides an eye-opening snapshot of how the new generation of DTC brands are up-ending conventional digital marketing spending.

Key Points: 
  • "The data in this report provides an eye-opening snapshot of how the new generation of DTC brands are up-ending conventional digital marketing spending.
  • "This survey of marketing and ecommerce decision-makers provides a benchmark by which retailers can compare their investment priorities to those of their peers, especially as we head into the holiday shopping season."
  • CommerceNext polled 100 senior-level digital retail leaders, including Chief Marketing Officers, Chief Digital Officers, Chief Customer Experience Officers, and Heads of Ecommerce at retailers with greater than $10 million in annual revenue.
  • CommerceNext was founded by three experienced digital marketing veterans who are committed to building communities that help people grow their businesses and careers.

Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate

Retrieved on: 
Thursday, January 31, 2019
Marketing, E-commerce, Microeconomics, Business economics, Omnichannel, Marketing automation, Customer-relationship management, Immersive commerce

Omnisend, omnichannel marketing automation platform for ecommerce, released new research on the effect of the number of channels used by a brand on customer relationship.

Key Points: 
  • Omnisend, omnichannel marketing automation platform for ecommerce, released new research on the effect of the number of channels used by a brand on customer relationship.
  • On top of purchasing more often, customers who experience omnichannel marketing campaigns were more loyal.
  • Upon studying brands that regularly use three or more channels in their marketing automation campaigns, customer retention was 90% higher for these ecommerce stores.
  • Omnisend is an ecommerce marketing automation suite that empowers marketers of digital commerce with omnichannel marketing features.