Qonsent and Driver Studios Launch Privacy-First Interactive Advertising Solutions
NEW YORK, March 12, 2024 /PRNewswire/ -- Qonsent, a technology firm and pioneer in user consent and data privacy management, and Driver Studios, a leader in kids & family entertainment, have partnered to develop innovative approaches to building trust with advertisers and consumers. As the industry shifts away from its long-term reliance on cookies, the partnership strategically positions both Qonsent and Driver Studios at the forefront of privacy-conscious advertising and interactive audience engagement. Qonsent's next-generation user consent solution will be integrated across Driver Studios' expansive advertising platform, which reaches 245 million US adults and families across mobile apps, Connected TVs (CTVs), and digital platforms.
- As the industry shifts away from its long-term reliance on cookies, the partnership strategically positions both Qonsent and Driver Studios at the forefront of privacy-conscious advertising and interactive audience engagement.
- Qonsent and Driver Studios have developed solutions specifically for CTVs, allowing brands to capitalize on the surging growth of streaming and smart TV usage.
- "We're thrilled with this groundbreaking partnership with the Qonsent team," said Diana Horowitz, Chief Revenue Officer of Driver Studios.
- This strategic partnership between Qonsent and Driver Studios signifies a bold step towards redefining the future of interactive advertising, where innovation, audience engagement, and data privacy converge seamlessly for a groundbreaking advertising experience.