Frito-Lay Canada

Frito Lay Canada is calling on Canadians to start a new holiday tradition: Leave chips out for Santa

Retrieved on: 
Wednesday, December 6, 2023
Holiday, Frito-Lay, Snack, Research, Letter, Frito-Lay Canada, Amusement park, Tourism, Miss Vickie's

This year, Santa is wishing for something savoury, and he's asking Canadians to start a new tradition by putting out a bowl of chips.

Key Points: 
  • This year, Santa is wishing for something savoury, and he's asking Canadians to start a new tradition by putting out a bowl of chips.
  • Frito Lay Canada believes it's time chips became the holiday's main character.
  • In its new festive ad campaign launching nationally today (and starring Santa Claus), Frito Lay Canada is making chips the main character of the holiday season and encouraging Canadians to rethink the tradition of leaving cookies for Santa.
  • Since the holidays are all about wishes, Frito Lay Canada is launching a limited-edition bag that puts a twist on an old classic.

Flamin' Hot® Enlists Megan Thee Stallion to Establish New Flamin' Hot University

Retrieved on: 
Tuesday, September 19, 2023
Food, GRAMMY, Housing, Education, TSU, Marketing, HBCU, Megan Thee Stallion, Historically black colleges and universities, Frito-Lay Canada, Woman, Megan, Flamin' Hot, Melody Ehsani, Frito-Lay, Social media, Attitude, Tiger, Student, Collection, Health, Texas Southern University, Pete, Tutoring, Nursing

PLANO, Texas, Sept. 19, 2023 /PRNewswire/ -- As homecoming season heats up, Flamin' Hot®, Frito-Lay's famous flavor with a fiery attitude, teams up with GRAMMY award-winning musician and official reigning queen of hot Megan Thee Stallion to form Flamin' Hot University. In a new online video, Megan Thee Stallion encourages students who embrace the spicy, rebellious spirit of the brand to attend the university. At the fictitious university that's motto is "Education is Hot," they can learn to "Unleash their Flamin' Hot" through short, snackable courses on food, fashion and lifestyle.

Key Points: 
  • In a new online video , Megan Thee Stallion encourages students who embrace the spicy, rebellious spirit of the brand to attend the university.
  • "Every piece in this collection is as spicy as Megan Thee Stallion and the Flamin' Hot snacks that inspired it," said Ehsani.
  • "I had an absolute blast bringing Flamin' Hot University to life and tapping into my love for food and fashion," Megan Thee Stallion said.
  • Exclusive Flamin' Hot University-inspired packaging of Cheetos Flamin' Hot and Doritos Flamin' Hot Nacho are also available for purchase , while supplies last.

Cracker Jill takes centre stage to celebrate how women in sports PLAY LOUD

Retrieved on: 
Thursday, August 24, 2023
Frito-Lay Canada, Sport, Partnership, Women's Sports Foundation, Life, Canada Soccer National Development Centres, Lead, Woman, Research, Frito-Lay, Athlete, Cracker Jack, PLAY, National sports team, Sports club, City, WSF, Football, Female, Fireworks, Toy, Entertainment

TORONTO, Aug. 24, 2023 /CNW/ - Cracker Jack, an iconic Frito Lay Canada brand that has been synonymous with sports for over 100 years, is welcoming a new member to its roster, Cracker Jill, to celebrate the many faces of women transforming Canadian sports today.

Key Points: 
  • TORONTO, Aug. 24, 2023 /CNW/ - Cracker Jack, an iconic Frito Lay Canada brand that has been synonymous with sports for over 100 years, is welcoming a new member to its roster, Cracker Jill, to celebrate the many faces of women transforming Canadian sports today.
  • For a limited time, Canadians will be able to purchase three different Cracker Jill designs in retailers coast to coast.
  • Cracker Jill is part of a multi-year commitment appropriately named "PLAY LOUD", which uses the bold, joyful energy of Frito Lay Canada's iconic brands to amplify and celebrate Canada's world-class female athletes.
  • This latest partnership will allow us to inspire more girls and women to reach their potential in sport and life."

Frito Lay Canada Signs on as Canadian Snack Tournament Supporter for FIFA Women’s World Cup Australia & New Zealand 2023™

Retrieved on: 
Tuesday, May 30, 2023
Frito-Lay Canada, Snack, Euroleague Basketball Next Generation Tournament, Drama, Frito-Lay, History, Athlete, Entertainment, MISSISSAUGA

Frito Lay Canada is proud to continue its relationship with FIFA, signing on as the Official Canadian Snack Tournament Supporter for the upcoming FIFA Women’s World Cup 2023™

Key Points: 
  • Frito Lay Canada is proud to continue its relationship with FIFA, signing on as the Official Canadian Snack Tournament Supporter for the upcoming FIFA Women’s World Cup 2023™
    MISSISSAUGA, Ontario, May 30, 2023 (GLOBE NEWSWIRE) -- Frito Lay Canada and FIFA™ today announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official Canadian Snack Tournament Supporter of the upcoming FIFA Women’s World Cup Australia & New Zealand 2023™, the company’s largest-ever investment in women’s sports.
  • “We are thrilled to be the Canadian Snack Tournament Supporter and announce our involvement with this year’s FIFA Women’s World Cup™,” said Rachel Ferdinando, President, Frito Lay Canada and Quaker Canada.
  • Now, Frito-Lay brand Lay's® will offer FIFA Women’s World Cup™-branded packaging just in time for the tournament.
  • "FIFA is delighted to welcome Frito-Lay as the Canadian Snack for the FIFA Women's World Cup Australia & New Zealand 2023™," said Romy Gai, FIFA’s Chief Business Officer.

Frito Lay Canada and Bauer X unite Canadian creatives for new capsule

Retrieved on: 
Friday, November 25, 2022
Student, Language, Element, Quaker Oats Company, Life Is a Dance: The Remix Project, DNA, Love, Collection, Hobby, Architecture, Sport, Sun Chips, Nature, Frito-Lay Canada, PepsiCo, Museum, Bauer, Education, Frito-Lay, Quakers, Hockey, Capsule, Snack, Entertainment, Jewellery, Toy, REMIX, MISSISSAUGA

So, Frito Lay Canada enlisted the help of iconic Canadian brand, Bauer X, along with artists from coast to coast, to create a jersey made for this historic moment.

Key Points: 
  • So, Frito Lay Canada enlisted the help of iconic Canadian brand, Bauer X, along with artists from coast to coast, to create a jersey made for this historic moment.
  • Introducing: the Made For The Moment Capsule, made possible by Frito Lay Canada and Bauer X.
  • It all starts with our jersey that tells the story of modern Canada, representing the many elements that make this country great.
  • Iconic hockey brand Bauer continues to expand past their undisputed reign of the ice hockey space with Bauer X, the institution's new clothing vertical.

Cheetos® is hosting its first-ever holiday Twitch stream

Retrieved on: 
Thursday, November 24, 2022
Holiday, Generation Z, Language, Plant, Friends, Probability, Video, Snack, Mac, Chester Cheetah, Data collection, Lay's, Gen, Young Global Leaders, Mountain Dew, Pepsi, Pep, Life, PepsiCo, SodaStream, Doritos, Growth, COVID-19, Education, EST, Rustlers (convenience food), Frito-Lay Canada, Tourism, Bottled water, Drink, Cheetos, Marketing, Census, Gatorade, Tostitos, Quakers, Cheese

To help kick off festivities, the Cheetos brand is teaming up with Sacriela longtime, popular Twitch variety streamer and host of one of the platform's most well-known and respected Twitch communities, The 42ndto host the brand's first-ever holiday stream with Cheetos Mac 'n Cheese in English.

Key Points: 
  • To help kick off festivities, the Cheetos brand is teaming up with Sacriela longtime, popular Twitch variety streamer and host of one of the platform's most well-known and respected Twitch communities, The 42ndto host the brand's first-ever holiday stream with Cheetos Mac 'n Cheese in English.
  • "The Twitch stream is not only a great way to bring together Cheetos fans from across the country, but also to wish everyone a happy holiday with Cheetos Mac 'n Cheese giveaways and 100 gifted subs, courtesy of the Cheetos brand."
  • So set a reminder, message your friends, and get ready to get a little bold and cheesyyou don't want to miss the Cheetos brand's upcoming stream!
  • Cheetos is a favourite Canadian snack brand under the Frito Lay Canada portfolio and it recently launched Cheetos Mac 'n Cheese pasta with sauce.

Home Team and The "Other Home Team": Frito-Lay and John Boyega Celebrate Canada's Unique Soccer Fandom

Retrieved on: 
Thursday, November 24, 2022
PepsiCo, Lay's, Frito-Lay Canada, Sun Chips, Quaker Oats Company, Frito-Lay, GOAL, Moment, Eye, Goodby, Silverstein & Partners, Doritos, Snack, Television, Partner, Canada national team, Love, Association football, Quakers, Tostitos, Cheetos

Canadian soccer fans are on the edge of their seats as their home team competes on the biggest global sports stage - the FIFA World Cup.

Key Points: 
  • Canadian soccer fans are on the edge of their seats as their home team competes on the biggest global sports stage - the FIFA World Cup.
  • Today, the campaign kicks off with the "Taste Of Soccer" , a commercial created and produced by Goodby Silverstein & Partners and stars internationally-renowned actor and soccer fan, John Boyega.
  • No matter where your loyalty lies, a "Taste Of Soccer" is a rally call for the nation, and a new generation of soccer fans, to celebrate every moment that makes the game so special.
  • And for every moment, Frito-Lay's products are the perfect way to share in the fandom and experience the adrenaline."

Lay's® and Subway® Team Up with Football Superstar Eli Manning to Serve Up a Mouth-Watering Pickle Pairing & Nationwide Pickleball Sweepstakes

Retrieved on: 
Monday, November 14, 2022
Cucumber, Tax, Tennis, DoorDash, Lay, Salad, Super Bowl Most Valuable Player Award, Sun Chips, Frito-Lay, Potato, PepsiCo, Pickleball, Multimedia, Lay's, Restaurant, Small business, Frito-Lay Canada, Love, NASDAQ, Manning, Snack, Food preservation, Fast food, Nightclub, Tunnel, Subway, Instagram, Facebook

PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- To celebrate National Pickle Day today, Lay's and Subway debut a new way to play into the nation's passion for all things pickle – including pickleball, the fastest-growing sport for the second year in a row*.

Key Points: 
  • In addition to this delicious combo, Lay's and Subway are also unveiling the #pickleballislife sweepstakes, awarding one lucky pickleball enthusiast with free Subway sandwiches (with pickles!)
  • and Frito-Lay's snacks, including Lay's limited time flavored Dill Pickle potato chips, for a year, fueling their game on and off the court.
  • Super Bowl MVP and aspiring pickleballer, Eli Manning, is teaming up with Lay's and Subway to help find the nation's foremost lover of all things pickle in the #pickleballislife sweepstakes and celebrate National Pickle Day.
  • "I've seen first-hand how creative the Frito-Lay and Lay's team can be, and this celebration of their Dill Pickle Chips returning to Subway does not disappoint."

Cheetos® proudly unveils a statue to commemorate Cheetle, the official term for the brand's orange dust

Retrieved on: 
Tuesday, October 4, 2022
Convenience food, Dictionary, Cheese, Frito-Lay Canada, Life, Pep, PepsiCo, Young Global Leaders, IRL, AB, Twitter, Pepsi, Dust, Mountain Dew, Senior, Growth, Chester Cheetah, Snack, SodaStream, Doritos, Eating, Social media, Lay's, Plant, Fur clothing, Bottled water, Quakers, Tostitos, Drink, Gatorade, Cheetos, MISSISSAUGA

That's why, today,the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Albertaa monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.

Key Points: 
  • That's why, today,the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Albertaa monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.
  • That's right, Canada, there's an official termand now a statuefor the powdery residue that's left behind after eating your favourite Cheetos snackswhether it's Puffs, Crunchy or new Cheetos Popcorn.
  • Large, unconventional monuments have been popping up around the world for years, and now Cheetos is making its orange mark in Cheadle, Alberta.
  • Where else could the Cheetos brand honour the iconic Cheetle, if not here", said James Gosteli, President, Cheadle Community Club.

Stacy's Rise Project™ Launches in Canada to Support Women Entrepreneurs

Retrieved on: 
Thursday, September 22, 2022
Pep, PepsiCo, COVID-19, Woman, Twitter, NYSE, Stacy's Pita Chips, Young Global Leaders, Convenience food, Mountain Dew, Organization, Growth, Mentorship, Partnership, SodaStream, VC, Entrepreneurship, Program, USD, Frito-Lay Canada, Lay's, CEO, Pepsi, Life, CAD, Snack, Stacy, Human, Parity, RISE project, Plant, Pita, Frito-Lay, Doritos, Renewable energy, Pharmaceutical industry, Management, Fast food, Bottled water, Cheetos, Drink, Tostitos, Gatorade, Quakers

For the first time, the snack brand will be launching the Stacy's Rise Project in Canada as part of its ongoing efforts to support women entrepreneurs who are still experiencing a lack of resources needed to help them rise.

Key Points: 
  • For the first time, the snack brand will be launching the Stacy's Rise Project in Canada as part of its ongoing efforts to support women entrepreneurs who are still experiencing a lack of resources needed to help them rise.
  • Starting today until October 28, 2022, Canadian women running small businesses can apply for the Stacy's Rise Project at www.stacysriseproject.ca .
  • "It is important for programs like the Stacy's Rise Project to continue expanding, so that more women receive the support they need through funding, mentorship and resources."
  • This is the first year the program has expanded to Canada in the brand's effort to support women entrepreneurs across North America.