Enterra Solutions Announces Multi-Year SaaS Contract with Fortune Brands Water Innovations for Advanced Trade Promotion and Pricing Optimization
Enterra Solutions , the leader in autonomous value-chain optimization and decision-making solutions, and Fortune Brands Water Innovations (“Fortune Brands”), a business segment within the industry-leading home and security company Fortune Brands Home & Security, Inc. (NYSE: FBHS), have announced their partnership under a multi-year Solution-as-a-Service contract.
- Enterra Solutions , the leader in autonomous value-chain optimization and decision-making solutions, and Fortune Brands Water Innovations (“Fortune Brands”), a business segment within the industry-leading home and security company Fortune Brands Home & Security, Inc. (NYSE: FBHS), have announced their partnership under a multi-year Solution-as-a-Service contract.
- Fortune Brands will deploy the Enterra Revenue Growth Intelligence System™ (ERGIS™) to evolve its trade promotion planning process as well as optimize its pricing strategies for all product lines across North America.
- Integration of Enterra’s technology will enable Fortune Brands to accelerate profitable growth in today’s ever-changing and complex marketplace.
- “By deploying Enterra’s trade promotion and pricing optimization capabilities, Fortune Brands is committing to advancing their business operations by enabling scalable and reliable AI systems to perform trade promotion and pricing optimization and decision-making,” said Stephen DeAngelis, Enterra Founder, President, and CEO.