Kraft Heinz’s Beloved Kids’ Brands Enter the Book Business with New FUNdamental Textbooks
On a mission to make education fun and engaging, Kraft Heinz’s most beloved kids’ brands are getting into the book business with the launch of the new FUNdamental Textbooks.
- On a mission to make education fun and engaging, Kraft Heinz’s most beloved kids’ brands are getting into the book business with the launch of the new FUNdamental Textbooks.
- View the full release here: https://www.businesswire.com/news/home/20230906434731/en/
Kraft Heinz’s Beloved Kids’ Brands Enter the Book Business with New FUNdamental Textbooks (Graphic: Business Wire)
Each book delivers an engaging ‘lesson’ on Jiggleometry (Jell-O), Nibbleomics (Kraft Mac & Cheese), Slurpstory (Capri Sun) and Stackonomy (Lunchables), while providing a delicious surprise snack via hollowed out pages featuring brands kids know and love. - In addition, Kraft Heinz is making a one-time donation of $50,000 to First Book.
- Online survey commissioned by Kraft Heinz consisting of 1,033 U.S. parents of kids ages 6-12, August 2023.