Data driven marketing

Marketing 360® Releases Content Marketing Case Study

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Marketing strategy, Content marketing, Outline of marketing, Data driven marketing

Afterall, if done correctly, the right content marketing strategy can lead to an abundance of free clicks and extremely high-quality leads.

Key Points: 
  • Afterall, if done correctly, the right content marketing strategy can lead to an abundance of free clicks and extremely high-quality leads.
  • Although content marketing is a long game, with some patience and understanding that it takes time, business owners can see great long-term success with content marketing.
  • In this case study , Marketing 360 shares how a Texas-based professional licensing company, with the help of their Content Marketing Specialist , saw huge, long-term results with an effective content marketing strategy.
  • Marketing 360 is a technology company that provides business management and marketing software and services for SMBs and franchises.

Stirista CEO and Founder Ajay Gupta Wins "The Sammys" Sales and Marketing Technology Award as Individual of the Year

Retrieved on: 
Monday, August 2, 2021
Software, Business models, Marketing, E-commerce, Omnichannel, Cloud applications, Data driven marketing, Software as a service

SAN ANTONIO, August 2, 2021 /PRNewswire-PRWeb/ -- Stirista, the leader in data-driven SaaS marketing solutions , today announced that Stirista CEO and Founder Ajay Gupta has been named Individual of the Year for the Sales and Marketing Technology Award, also known as "The Sammys," by Business Intelligence Group.

Key Points: 
  • SAN ANTONIO, August 2, 2021 /PRNewswire-PRWeb/ -- Stirista, the leader in data-driven SaaS marketing solutions , today announced that Stirista CEO and Founder Ajay Gupta has been named Individual of the Year for the Sales and Marketing Technology Award, also known as "The Sammys," by Business Intelligence Group.
  • The Sammys recognize the technologies and organizations helping to solve companies' challenges in connecting and collaborating with prospects and customers.
  • "On behalf of my entire organization and our growing list of clients and partners, it is a privilege to be recognized with such a prestigious industry award," said Gupta.
  • Stirista is a data-driven marketing cloud that combines the power of authoritative identity data with the execution of omnichannel marketing.

Global Marketing Analytics Markets, 2021-2026 with 2020 as the Base Year - ResearchAndMarkets.com

Retrieved on: 
Tuesday, July 27, 2021
Technology, Marketing, Communications, Data management, Articles, Business intelligence, Business, Marketing, Analytics, Customer analytics, Business analytics, Data driven marketing

The report provides an overview of the global market for marketing analytics and analyses market trends.

Key Points: 
  • The report provides an overview of the global market for marketing analytics and analyses market trends.
  • Businesses across many sectors utilize marketing analytics to make data-driven decisions that optimize marketing spend on the most effective activities.
  • Based on application, the market for marketing analytics has been segmented into social media marketing, e-mail marketing, search engine marketing, content marketing and others.
  • Large enterprises have significantly increased the adoption of marketing analytics solutions such as customer analytics, campaign analytics and sentiment analytics for efficiently managing the vast databases of customers and assets.

Global Marketing Analytics Markets to 2026: Monitoring and Reacting to Shifting Customer Preferences

Retrieved on: 
Tuesday, July 27, 2021
Articles, Business intelligence, Business, Marketing, Analytics, Customer analytics, Business analytics, Data driven marketing

The report provides an overview of the global market for marketing analytics and analyses market trends.

Key Points: 
  • The report provides an overview of the global market for marketing analytics and analyses market trends.
  • Businesses across many sectors utilize marketing analytics to make data-driven decisions that optimize marketing spend on the most effective activities.
  • Based on application, the market for marketing analytics has been segmented into social media marketing, e-mail marketing, search engine marketing, content marketing and others.
  • Large enterprises have significantly increased the adoption of marketing analytics solutions such as customer analytics, campaign analytics and sentiment analytics for efficiently managing the vast databases of customers and assets.

Marketing 360® Releases Social Media Marketing Case Study

Retrieved on: 
Monday, July 26, 2021
Marketing, Business process, Social media marketing, Social media, Digital marketing, Data driven marketing

In this case study , Marketing 360 shares how a wholesale distributor drove visibility and conversions with social media marketing.

Key Points: 
  • In this case study , Marketing 360 shares how a wholesale distributor drove visibility and conversions with social media marketing.
  • With the help of their marketing team at Marketing 360, this business was able to see just how valuable the right social media marketing strategy could be.
  • Compared to the previous three-month period, the efforts put forth through social media marketing resulted in an incredible increase in conversions of almost 153%!
  • This social media marketing strategy delivered big results, and the business will continue to implore these strategies.

Red House B2B Marketing Adds to Leadership Team

Retrieved on: 
Wednesday, July 21, 2021
Social media, Search engine optimization, Other Communications, Search engine marketing, Public relations, Investor relations, Marketing, Advertising, Communications, Marketing, Business process, Business marketing, Business-to-business, Digital marketing, Marketing automation, Data driven marketing, Draft:B2B marketing, Draft:Marketing Operations

Red House B2B Marketing has further strengthened its management team by hiring an industry veteran to lead marketing operations for the agency.

Key Points: 
  • Red House B2B Marketing has further strengthened its management team by hiring an industry veteran to lead marketing operations for the agency.
  • Citing the increased complexity across its B2B data-driven technology and digital marketing services, the firm sought an experienced candidate to lead marketing operations which includes automation, CRM, digital, social and account-based marketing programs.
  • Williams joins Red House from Rangle.io, and his extensive experience in data strategy, marketing automation and overall digital execution will further increase the firms ability to effectively help clients achieve their goals.
  • Red House B2B Marketing helps clients achieve their goals through strategic, data-driven marketing programs that drive positive results.

DesignRush Reveals the Best Digital Marketing Experts in 2021 [Q2 Rankings]

Retrieved on: 
Friday, July 16, 2021
Marketing, Business process, Digital marketing, Online advertising, Search engine optimization, Data driven marketing, HubSpot, Customer relationship management

NEW YORK, July 16, 2021 /PRNewswire-PRWeb/ -- A recent HubSpot report showed that only 61% of marketers find their marketing strategy effective.

Key Points: 
  • NEW YORK, July 16, 2021 /PRNewswire-PRWeb/ -- A recent HubSpot report showed that only 61% of marketers find their marketing strategy effective.
  • As the digital landscape grows and becomes more competitive, creating and executing effective, data-driven marketing strategies is becoming key to brands' performance online.
  • DesignRush , a B2B marketplace connecting brands with specialized agencies, has announced the second quarterly (Q2) list of the top digital marketing worldwide to help businesses find a reliable partner and improve their online visibility, engagements and conversions.
  • The ranked agencies specialize in a variety of fields, including:

Alliance Data Schedules Second-Quarter 2021 Earnings Conference Call for July 29, 2021

Retrieved on: 
Tuesday, July 13, 2021
Marketing, Data collection, Alliance Data, ADS, Data driven marketing, Information

COLUMBUS, Ohio, July 13, 2021 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of data-driven marketing, loyalty and payment solutions, will host a conference call on Thursday, July 29, 2021, at 8:30 a.m.

Key Points: 
  • COLUMBUS, Ohio, July 13, 2021 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of data-driven marketing, loyalty and payment solutions, will host a conference call on Thursday, July 29, 2021, at 8:30 a.m.
  • Analysts can register to receive the dial-in details in advance here (conference ID "4284128").
  • Alliance Data (NYSE: ADS) is a leading provider of data-driven marketing, loyalty and payment solutions serving large, consumer-based industries.
  • Alliance Data helps its partners create and increase customer loyalty across multiple touch points using traditional, digital, mobile and emerging technologies.

Ascent360 Data-Driven Marketing Platform Integrates with Shopify to Create a More Engaging Customer Experience

Retrieved on: 
Thursday, July 8, 2021
Marketing, Publishing, S&P/TSX 60, Shopify, Data driven marketing, Online shopping, Personalized marketing

With the support of Ascent360's comprehensive platform, Shopify customer data can be ingested and cleansed to create a clearer picture of purchase behavior, easily segment customers, and provide a strategic approach and platform for personalized messaging.

Key Points: 
  • With the support of Ascent360's comprehensive platform, Shopify customer data can be ingested and cleansed to create a clearer picture of purchase behavior, easily segment customers, and provide a strategic approach and platform for personalized messaging.
  • Ascent360's data-driven marketing platform has an extensive library of ready-to-send campaigns available such as emails that can be personalized for each customer segment.
  • "Ascent360 allows Shopify merchants to unlock the power of the customer data and deliver personalized 1:1 messages at scale.
  • The Ascent360 integration provides Shopify merchants with the most sophisticated data-driven marketing platform available to SMB retailers and maximizes the ability to use their customer data for unrivaled business growth and long-term customer retention.

Namogoo Acquires Remarkety, Expanding its Digital Journey Continuity Platform for Complete Journey Engagement

Retrieved on: 
Thursday, July 8, 2021
Marketing, Services marketing, Namogoo, Data driven marketing, Customer experience, Marketing automation

HERZLIYA, Israel, July 8, 2021 /PRNewswire/ -- Namogoo , the Digital Journey Continuity Platform, announced today its acquisition of Remarkety , a leading provider of data-driven marketing automation solutions.

Key Points: 
  • HERZLIYA, Israel, July 8, 2021 /PRNewswire/ -- Namogoo , the Digital Journey Continuity Platform, announced today its acquisition of Remarkety , a leading provider of data-driven marketing automation solutions.
  • The acquisition of Remarkety, an eCommerce marketing automation company serving over 500 global brands, will enable Namogoo to provide complete Digital Journey Continuity by engaging customers with hyper-personalized multichannel experiences both on and off-site.
  • The acquisition will also allow Namogoo to break into the SMB market in which Remarkety is well-established, furthering the company's strategy of serving brands of all sizes.
  • Namogoo is the world's first Digital Journey Continuity platform, helping unstoppable brands shape their customer journeys to fit each and every shopper's needs.