Just Born

Dignitas Announces the Second "MIKE AND IKE® Flavor Brawl 2023," an Open Fortnite Tournament

Retrieved on: 
Monday, June 12, 2023
Engagement marketing, MIKE, Senior, AND, Dignitas, Just Born, Tune, Social media, NME, Video game

LOS ANGELES, June 12, 2023 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), and MIKE AND IKE® candy, are thrilled to announce the return of the highly anticipated "MIKE AND IKE® Flavor Brawl." Building upon the immense success of the inaugural event, Dignitas and MIKE AND IKE® are bringing fans an unforgettable online showdown like no other. The second "MIKE AND IKE® Flavor Brawl" promises to deliver an exhilarating blend of flavors and competition with the top North American Fortnite competitors.

Key Points: 
  • The second "MIKE AND IKE® Flavor Brawl" promises to deliver an exhilarating blend of flavors and competition with the top North American Fortnite competitors.
  • "We're thrilled to host another MIKE AND IKE® Flavor Brawl," said Michael Prindiville, CEO of New Meta Entertainment, Inc. and Dignitas.
  • "The results from our first 'MIKE AND IKE® Flavor Brawl' were fantastic, and we're excited to bring Flavor Brawl #2 to fans.
  • Tune in to the MIKE AND IKE® Flavor Brawl at https://www.twitch.tv/aussieantics on June 20!

Dignitas to Host an Esports Fan Fest in Philadelphia, in Collaboration with Mike & Ike®

Retrieved on: 
Tuesday, February 28, 2023
Fortnite, NME, Dignitas, Just Born, MIKE, Center City, Philadelphia, Prize, Philippine Esports Organization, Rocket League, Video game, Sport, Candy

NEWARK, N.J., Feb. 28, 2023 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME) and MIKE AND IKE® candy today have announced Dignitas Fan Fest, a first-of-its-kind event that will bring together gaming enthusiasts for a day of fun, prizes, and competition featuring a number of Dignitas celebrity and professional gamers. The event will take place on March 1st, 2023 at Localhost Philadelphia in Center City Philadelphia, PA, and will be open to the public.

Key Points: 
  • Dignitas Fan Fest Presented By MIKE AND IKE® will feature a wide range of activities, including a Fortnite showmatch, meet-and-greets with professional players, competitions, and more.
  • Dignitas Fan Fest marks Bugha's first event with Dignitas and MIKE AND IKE®.
  • "We're excited to bring this event to our fans with our partner MIKE AND IKE®," said Michael Prindiville, CEO of Dignitas.
  • Tickets for Dignitas Fan Fest Presented By MIKE AND IKE® are available now and can be purchased through https://dig.link/fanfest .

BETHLEHEM, PA TO RING IN 2023 WITH 400-POUND CHICK DROP AT PEEPSFEST®

Retrieved on: 
Tuesday, December 13, 2022
Culture, Born, Just Born, Yellow, Candy, Marshmallow, New Year's Eve, HOT, MIKE, Multimedia, Corporate Affairs

BETHLEHEM, Pa., Dec. 13, 2022 /PRNewswire/ -- Each year, thousands gather to watch the beloved ball drop in New York City, but those looking for the sweetest New Year's Eve celebration head to Bethlehem, PA. Hosted by Just Born Quality Confections, along with ArtsQuest and other generous local community partners, the 14th annual PEEPSFEST® will ring in the new year with a two-day, family-friendly festival featuring a variety of fun activities, its iconic PEEPS® Chick Drop, and a tasty new twist!

Key Points: 
  • Weighing in at 400-pounds and standing tall at four feet, nine inches, the Yellow PEEPS Chick descends for the countdown to the new year.
  • In addition to the larger-than-life Chick Drop, the PEEPS Brand has a sweet announcement for attendees.
  • For the first time, PEEPSFEST attendees will get a sneak peep at the PEEPS Brand's newest Marshmallow varieties for the 2023 Easter season before they hit store shelves.
  • For more information on PEEPSFEST and ways to get involved in this annual celebration, visit www.steelstacks.org/peepsfest .

Dignitas Announces the "MIKE AND IKE® Flavor Brawl 2022," a Fortnite Invitational

Retrieved on: 
Tuesday, November 29, 2022
Growth, Culture, Athlete, League of Legends, New Jersey Devils, MIKE, NBA, Susquehanna International Group, World championship, United Kingdom, Organization, Rocket League, NHL, Partnership, Harris Blitzer Sports & Entertainment, Engagement marketing, Candy, Fortnite, Dignitas, NME, Delaware North, Sport, IKE, Just Born, Esports, Epic Games, Woman, HOT, HBSE, Acquisition, Video game

LOS ANGELES, Nov. 29, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), and MIKE AND IKE® candy, have announced the "MIKE AND IKE® Flavor Brawl", a 1-day Fortnite Invitational featuring some of the top Fortnite players in North America. This online $10,000 event will be held on December 7th, 2022 and will mark MIKE AND IKE®'s first time headlining a live Fortnite tournament. The "MIKE AND IKE® Flavor Brawl" will feature Dignitas' top Fortnite talent, including Piero "Pgod" Ramierz, Matthew "Mero" Faitel, Lucas "Dukez" Cardenas, and Camron "cam" Dean, as well as top Fortnite competitors from North America.

Key Points: 
  • LOS ANGELES, Nov. 29, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), and MIKE AND IKE candy, have announced the "MIKE AND IKE Flavor Brawl", a 1-day Fortnite Invitational featuring some of the top Fortnite players in North America.
  • The "MIKE AND IKE Flavor Brawl" will feature Dignitas' top Fortnite talent, including Piero "Pgod" Ramierz, Matthew "Mero" Faitel, Lucas "Dukez" Cardenas,and Camron "cam" Dean, as well as top Fortnite competitors from North America.
  • The "MIKE AND IKE Flavor Brawl" competitors will battle it out in 33 trios across a 5-game tournament, with Mikonic Moment Replays and an action-packed livestream.
  • MIKE AND IKE has been the exclusive candy partner of Dignitas' competitive Fortnite team since July 2022, entertaining fans through a series of live streams, YouTube content series and TikToks.

Game On! MIKE AND IKE® Announces Three New Esports Partnerships

Retrieved on: 
Monday, July 18, 2022
Culture, Megamix, HOT, Dignitas (esports), In the Mix, TikTok, Fortnite, Team Liquid, View, Next wave, Dignitas, MIKE, Candy, Esports Arena, Mix, IKE, Series, Multimedia, Industry, Partnership, YouTube, Just Born, Video game

BETHLEHEM, Pa., July 18, 2022 /PRNewswire/ -- It's a summer of fun for gaming enthusiasts, as MIKE AND IKE® announces three new esports collaborations! The go-to candy brand for gamers is teaming up with Team Liquid, Esports Arena, and Team Dignitas to give amateur gamers an opportunity to compete amongst some of the best players in North America and turn their passion into a profession in the esports world.

Key Points: 
  • BETHLEHEM, Pa., July 18, 2022 /PRNewswire/ -- It's a summer of fun for gaming enthusiasts, as MIKE AND IKE announces three new esports collaborations!
  • Team Liquid, the #1 esports team worldwide is starting "The Next Wave" in partnership with MIKE AND IKE.
  • Starting this July, MIKE AND IKE will be an official sponsor of Esports Arena!
  • As North America's first dedicated esports facility, Esports Arena is a premier spot for amateur gamers to show their talents.

Dignitas Announces Partnership with MIKE AND IKE®, Marking First-Ever Deal for The Gaming Org's Fortnite Collective

Retrieved on: 
Tuesday, July 12, 2022
Culture, New Jersey Devils, NBA, Dignitas, Athlete, NHL, IKE, In the Mix, Susquehanna International Group, World championship, League of Legends, Rocket League, Candy, EPIC, OR, Mix, Organization, Partnership, Megamix, Harris Blitzer Sports & Entertainment, Delaware North, Fortnite, HOT, HBSE, Woman, SVP, Twitter, Sport, Just Born, NME, MIKE, TikTok, INC, VALORANT, Video game, Aroma compound

LOS ANGELES, July 12, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), announces a new partnership between its Fortnite Collective and MIKE AND IKE®, a leading candy brand aiming to power up the gaming community through sweet treats and next level moves. The MIKE AND IKE® brand will become the Official Candy Partner of Dignitas Fortnite, marking the first-ever Fortnite-focused partnership for Dignitas.

Key Points: 
  • The MIKE AND IKE brand will become the Official Candy Partner of Dignitas Fortnite, marking the first-ever Fortnite-focused partnership for Dignitas.
  • Fans of the Dignitas Fortnite crew can expect a packed slate of new content, stream experiences, and MIKE AND IKE rewards.
  • "We are excited to be the Official Candy Partner of Dignitas Fortnite and continue to strengthen and grow our presence in the gaming and esports community."
  • "Our goal with Dignitas Fortnite has been to align with partners that are flavorful and additive to the gaming space as a whole," said John Spiher, SVP of Partnerships, Dignitas.

Express Your PEEPSONALITY® This Spring with Adorable PEEPS® Chicks and Bunnies

Retrieved on: 
Friday, April 8, 2022
Giant, Cream, Rabbit, Life, MIKE, Build-A-Bear Workshop, Just Born, Candy, Multimedia, Human, Culture, Melody, ColourPop Cosmetics, DIY, HOT, View, Duncan Hines, Yellow, Ice cream, IGTV, Collection, YouTube, Cold Stone Creamery, Instagram, Social media, Creation, Amusement arcade

BETHLEHEM, Pa., April 8, 2022 /PRNewswire/ -- Spring just got a whole lot sweeter! Ahead of the Easter season, the PEEPS® Brand is teaming up with a wide range of new and returning partners to bring its iconic Marshmallow Chicks and Bunnies to fans in exciting new forms. From colorful collabs with well-known beauty brands, to tasty treats, cuddly new offerings and more, there's a way for every-bunny to express their PEEPSONALITY® this season!

Key Points: 
  • "The PEEPS Brand is excited to share brand new ways fans can make even more Springtime traditions with PEEPS through fun and vibrant partnerships," said Caitlin Servian, Brand Manager for PEEPS.
  • "Our Marshmallow Chicks and Bunnies have truly become an essential part of the Spring and Easter seasons, which is why we continue to explore unexpected collaborations that help to elevate the PEEPS experience.
  • Featuring new Lavender, Orange, and Green PEEPS Bunnies, a larger-than-life Giant PEEPS Bunny and PEEPS-inspired accessories, this collection is an adorable addition to any Easter celebration.
  • Don't forget to express your #PEEPSONALITY by snapping and sharing pictures and videos of how you enjoy PEEPS Chicks and Bunnies, tagging @PEEPSBRAND on social media.

Zebra Pen Teams Up with PEEPS® this Spring for an Exciting Campaign

Retrieved on: 
Thursday, April 7, 2022
Marketing, MIKE, Blen Mesfin, Color, Just Born, Candy, Clip, Parent, Advertising, Culture, Zebra (pen manufacturer), HOT, Public relations, Writing, Grandparent, Toy, Easter

EDISON, N.J., April 6, 2022 /PRNewswire-PRWeb/ -- Zebra Pen Corp., a global leader in the writing instrument space, is proud to announce its April Consumer Campaign partnering with the iconic PEEPS Brand to deliver an exciting sweepstakes for fans.

Key Points: 
  • EDISON, N.J., April 6, 2022 /PRNewswire-PRWeb/ -- Zebra Pen Corp., a global leader in the writing instrument space, is proud to announce its April Consumer Campaign partnering with the iconic PEEPS Brand to deliver an exciting sweepstakes for fans.
  • "We're truly excited to be partnering with PEEPS as our brands align nicely using bright, cheerful colors, which form a Pastel of Colors this Spring," said Ken Newman, Director of Marketing at Zebra Pen.
  • "The PEEPS Brand has been a part of fans' Easter and Spring celebrations for nearly seven decades," said Caitlin Servian, Brand Manager for PEEPS.
  • Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan.

Cold Stone Creamery Welcomes Spring with New PEEPS® Flavored Ice Cream

Retrieved on: 
Friday, April 1, 2022
Cream, MIKE, Just Born, Candy, Marketing, Multimedia, Culture, Kahala Brands, HOT, View, Ice cream, Yellow, Ultimate, Cold Stone Creamery, Creation, Mastic (plant resin), Soft drink, Amusement arcade

SCOTTSDALE, Ariz., April 1, 2022 /PRNewswire/ -- Spring has sprung and this year, Cold Stone Creamery is highlighting one of the tastiest treats of the season with our new PEEPS® Flavored Ice Cream. PEEPS® lovers will delight in the instantly-recognizable bright yellow hue and Marshmallow-y flavor featured in both an engaging Creation™ and Shake. The new PEEPS® Flavored Ice Cream will be available beginning April 1 at Cold Stone Creamery® (www.ColdStoneCreamery.com).

Key Points: 
  • Put a little spring in your step with our PEEPS Sweet Spring Creation featuring PEEPS Flavored Ice Cream mixed with Whipped Topping and Blue Sugar Crystals and topped with a Yellow PEEPS Marshmallow Chick.
  • The PEEPS Flavored Ice Cream, Creation and Shake will be available in Cold Stone Creamery stores nationwide until May 10.
  • PEEPS Sweet Spring PEEPS Flavored Ice Cream mixed with Whipped Topping and Blue Sugar Crystals and topped with a Yellow PEEPS Marshmallow Chick.
  • Shaking it up with my PEEPS Shake PEEPS Flavored Ice Cream topped with Whipped Topping, Blue Sugar Crystals and a Yellow PEEPS Marshmallow Chick
    Cold Stone Creamery delivers the Ultimate Ice Cream Experience through a community of franchisees who are passionate about ice cream.

Take a Peep at this New Data! Recent Survey Reveals How Americans Enjoy PEEPS®

Retrieved on: 
Tuesday, March 22, 2022
MIKE, Just Born, Candy, Multimedia, Culture, HOT, Springtime, PEEP, Amusement arcade, Rabbit

BETHLEHEM, Pa. , March 22, 2022 /PRNewswire/ -- Chicks or Bunnies? Fresh or finely aged? As the PEEPS® Brand has been a quintessential part of Springtime traditions for nearly 70 years, it's no surprise that questions like these can evoke strong opinions from fans across the country. With Easter only a short hop away, the PEEPS® Brand teamed up with Wakefield Research to survey* 1,000 Americans on their feelings and preferences towards PEEPS®. The survey results revealed that 81 percent of Americans say the thought of PEEPS® Marshmallow Chicks and Bunnies remind them of Easter, while 57 percent associate the colorful candies with the onset of Spring.

Key Points: 
  • With Easter only a short hop away, the PEEPS Brand teamed up with Wakefield Research to survey* 1,000 Americans on their feelings and preferences towards PEEPS.
  • Along with the feelings of Spring that PEEPS evokes, the survey also revealed how consumers choose to eat the beloved Marshmallow Candies.
  • A true Easter classic, PEEPS Chicks continue to reign supreme, as 64 percent of Americans prefer this tasty shape over Bunnies.
  • As there is no wrong way to indulge in the sweet treat, the question stands how do you enjoy PEEPS?