Strategus

FreeWheel’s Strata Platform Partners With Strategus to Unlock Access to Premium CTV Inventory

Retrieved on: 
Monday, September 20, 2021

Strategus, the ad-tech industrys first programmatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to Strateguss premium CTV inventory through FreeWheels Strata platform.

Key Points: 
  • Strategus, the ad-tech industrys first programmatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to Strateguss premium CTV inventory through FreeWheels Strata platform.
  • The integration will make Strateguss premium CTV inventory available via an end-to-end automated workflow, enabling buyers to receive proposals and send orders electronically, reducing transactional friction for the more than 1,100 agencies using the Strata platform.
  • Offering integrations with over 180 data and tech partners, Strategus will now enable Strata platform users to buy CTV ads and include more precise local targeting.
  • Our partnership with FreeWheels Strata platform enables more clients to easily access and take advantage of our innovative solutions.

Denver Sales Pro Dillon Joins Strategus

Retrieved on: 
Tuesday, April 27, 2021

b'DENVER, April 27, 2021 /PRNewswire/ --Strategus, the ad-tech industry\'s firstprogrammatic CTV/OTT managed services provider, today announced the appointment of Rachel Dillon as Executive Vice President of Sales and Marketing.

Key Points: 
  • b'DENVER, April 27, 2021 /PRNewswire/ --Strategus, the ad-tech industry\'s firstprogrammatic CTV/OTT managed services provider, today announced the appointment of Rachel Dillon as Executive Vice President of Sales and Marketing.
  • Dillon previously served as Vice President with House of Revenue, a Denver consultancy that builds sales and training programs for clients across the country.\n"Rachel has risen through the ranks to become one of the region\'s top sales and customer success leaders," said Strategus President Todd Porch.
  • "\nWith the company\'s 53% compound annual growth rate, Dillon sees Strategus as leading the charge in the burgeoning marketplace for CTV/OTT (Connected TV "Over-The-Top" of cable).
  • "With tremendous potential for rapid growth, coupled with its innovation and service culture, I\'m thrilled to be part of this team.

Comcast's Todd Porch Appointed President At Strategus

Retrieved on: 
Tuesday, April 20, 2021

b'DENVER, April 20, 2021 /PRNewswire/ --Strategus, the ad-tech industry\'s firstprogrammatic CTV/OTT managed services provider, today named Todd Porch as President.

Key Points: 
  • b'DENVER, April 20, 2021 /PRNewswire/ --Strategus, the ad-tech industry\'s firstprogrammatic CTV/OTT managed services provider, today named Todd Porch as President.
  • "Todd\'s track record with multiple Fortune 25 brands and his proven ability to leverage and scale enterprise growth will be key to the promising future we\'re building here at Strategus.
  • "\nPorch brings more than 30 years of international media industry management and operations experience serving brands, advertisers and entertainment companies to the Strategus team.
  • Strategus works with more than 180 data and technology partners to optimize hyper-targeting and re-targeting capabilities in concert with linear campaigns.

Strategus Named To Denver Business Journal Fast 50

Retrieved on: 
Friday, September 25, 2020

DENVER, Sept. 25, 2020 /PRNewswire/ -- The Denver Business Journal has named ad-tech managed services platform Strategus to its 2020 Fast 50 list of fastest growing private companies in Colorado.

Key Points: 
  • DENVER, Sept. 25, 2020 /PRNewswire/ -- The Denver Business Journal has named ad-tech managed services platform Strategus to its 2020 Fast 50 list of fastest growing private companies in Colorado.
  • Strategus has risen quickly into the top-third tier of the prestigious nationwide listing.
  • "Being recognized as one of the fastest-growing businesses by The Denver Business Journal is especially satisfying since Colorado leads the nation in producing outstanding entrepreneurs and some of the most innovative companies in the world," said David Miles, Strategus CEO.
  • The Strategus Managed Services Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted messages to CTVs and other internet-connected devices.

Strategus Joins Interactive Advertising Bureau

Retrieved on: 
Tuesday, September 15, 2020

DENVER, Sept. 15, 2020 /PRNewswire/ -- Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade association for the digital media and marketing industries.

Key Points: 
  • DENVER, Sept. 15, 2020 /PRNewswire/ -- Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade association for the digital media and marketing industries.
  • After pioneering the first programmatic TV advertising campaign five years ago, Strategus executives will contribute their unique expertise by serving on several technical standards committees.
  • The Strategus Managed Services Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted messages to CTVs and other internet-connected devices.
  • Strategus leads innovation in data-driven OTT targeting, attribution, optimization, reporting and analysis across all advertising inventories including display, paid search, paid social and email.

Fast-Growing Strategus Makes Inc. 5000 Three Years Running

Retrieved on: 
Wednesday, August 12, 2020

"We're honored to make the Inc. 5000 list for the third consecutive year," said Strategus CEO and Co-founder David Miles.

Key Points: 
  • "We're honored to make the Inc. 5000 list for the third consecutive year," said Strategus CEO and Co-founder David Miles.
  • Strategus far exceeds the criteria with a phenomenal growth rate of nearly 250% since the company first made the list in 2018.
  • "The Inc. 5000 is a great indicator of media industry proliferation, and a clear measure of rising, data-driven businesses like Strategus."
  • The Strategus Managed Services Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted messages to CTVs and other internet-connected devices.

Strategus Re-Imagines Re-Targeting

Retrieved on: 
Thursday, May 21, 2020

Inspired by this epic opportunity, Strategus Labs today announced the closest solution yet with its new Encore Omnichannel re-targeting technology.

Key Points: 
  • Inspired by this epic opportunity, Strategus Labs today announced the closest solution yet with its new Encore Omnichannel re-targeting technology.
  • "It's been well documented that the vast majority of viewers have smart phones in hand while watching internet-connected TV," said Joel Cox, co-founder and EVP, Strategus.
  • With its programmatic OTT/CTV campaigns, Strategus is well experienced in serving and tracking relevant messages to individuals, households and devices.
  • The Strategus Managed Services Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted messages to CTVs and other internet-connected devices.

Washington Huskies Adopt Strategus Programmatic Campaigns

Retrieved on: 
Tuesday, January 28, 2020

Working with the Strategus OTT/CTV (over-the-top connected television) programmatic advertising platform (automated, real-time bidding for digital streaming ad inventory), the Huskies' marketing department is breaking through the hit-or-miss clutter of traditional nightly news and sports network advertising.

Key Points: 
  • Working with the Strategus OTT/CTV (over-the-top connected television) programmatic advertising platform (automated, real-time bidding for digital streaming ad inventory), the Huskies' marketing department is breaking through the hit-or-miss clutter of traditional nightly news and sports network advertising.
  • That paid off, so we doubled down on our investment to add Huskies football.
  • With the new Strategus Attribution Suite of tracking and reporting solutions, Bowsher's marketing team has been able to better quantify their campaigns.
  • The Strategus Managed Services Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted messages to CTVs and other internet-connected devices.

Advertising Reporting Comes Of Age

Retrieved on: 
Thursday, January 23, 2020

"OTT/CTV advertising has been measured primarily on Video Completion Rate how many people saw an ad from start to finish," said Strategus Co-Founder and SVP Joel Cox.

Key Points: 
  • "OTT/CTV advertising has been measured primarily on Video Completion Rate how many people saw an ad from start to finish," said Strategus Co-Founder and SVP Joel Cox.
  • This is what inspired Strategus Labs to create a robust tracking methodology bundled into our Version 3 Reporting Dashboard that represents the industry's first full-function product suite for digital streaming attribution."
  • The company pioneered the first programmatic OTT/CTV advertising campaign the following year.
  • Strategus leads innovation in data-driven OTT targeting, attribution, optimization, reporting and analysis across all advertising inventories including display, paid search, paid social and email.

Strategus Co-Founder Joel Cox Accepted Into Forbes Business Council

Retrieved on: 
Wednesday, November 6, 2019

DENVER, Nov. 6, 2019 /PRNewswire-PRWeb/ -- Strategus Co-Founder and SVP of Strategy and Innovation Joel Cox has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.

Key Points: 
  • DENVER, Nov. 6, 2019 /PRNewswire-PRWeb/ -- Strategus Co-Founder and SVP of Strategy and Innovation Joel Cox has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.
  • "We are honored to welcome Mr. Cox into the community," said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council.
  • As an accepted member of the Council, Cox has access to a variety of exclusive opportunities designed to help him reach peak professional influence.
  • "It's a real honor to become part of the Forbes Business Council," said Cox.