Soccer

Cristiano Ronaldo Joins $40 Million Investment in Major New Free-to-Play Football Video Game UFL

Retrieved on: 
Tuesday, December 12, 2023

Football icon Cristiano Ronaldo has become an investor in UFL , the free-to-play football video game focused on a fair, skill-first approach for gamers, created by gamers.

Key Points: 
  • Football icon Cristiano Ronaldo has become an investor in UFL , the free-to-play football video game focused on a fair, skill-first approach for gamers, created by gamers.
  • The investment marks a significant milestone for the team, uniting an exciting new project with one of the world’s biggest stars.
  • Ronaldo, who holds Instagram’s most popular account with 614 million followers, will help shape the game’s development as part of the UFL team’s mission to set a new standard for immersive football gaming.
  • Ronaldo will play a significant role in enhancing UFL itself while supporting the business in captivating football fans around the world.

Michelob Ultra Partners With Lionel Messi to Announce Being Named the Official Global Beer Sponsor of CONMEBOL Copa América USA 2024™

Retrieved on: 
Friday, December 8, 2023

AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD), the world’s leading brewer, and CONMEBOL (Confederación Sudamericana de Fútbol), the governing body of South American football, will elevate their partnership with Michelob Ultra as the Official Global Beer Sponsor of Copa América USA 2024™.

Key Points: 
  • AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD), the world’s leading brewer, and CONMEBOL (Confederación Sudamericana de Fútbol), the governing body of South American football, will elevate their partnership with Michelob Ultra as the Official Global Beer Sponsor of Copa América USA 2024™.
  • View the full release here: https://www.businesswire.com/news/home/20231208607579/en/
    Michelob Ultra partners with Lionel Messi to announce being named the Official Global Beer Sponsor of CONMEBOL Copa América USA 2024™ (Photo: Business Wire)
    Michelob Ultra is proud to also announce that CONMEBOL Copa América champion and global football icon, Lionel Messi, will be a new brand ambassador.
  • He shared his excitement for the news: “I am so proud to join Michelob Ultra for its activations at CONMEBOL Copa América USA 2024™, such an electrifying moment for our sport.
  • “AB InBev’s partnership with CONMEBOL Copa América and Messi joining Team Ultra is a celebration of our shared passion for football,” said Marcel Marcondes, Chief Marketing Officer of AB InBev.

Manchester United and MLILY Extend Global Partnership

Retrieved on: 
Friday, December 8, 2023

Manchester United and leading mattress and pillow manufacturer, MLILY have extended their longstanding global partnership, adding sofas to the range of quality rest, recovery and relaxation products promoted by the partnership.

Key Points: 
  • Manchester United and leading mattress and pillow manufacturer, MLILY have extended their longstanding global partnership, adding sofas to the range of quality rest, recovery and relaxation products promoted by the partnership.
  • Since establishing the partnership in 2016, Manchester United and MLILY have collaborated on a range of fan focused activities, including legend meet and greets, trips to the UK for Chinese fans, youth football tournaments, as well as its presence at the club’s #ILOVEUNITED fan events.
  • We are excited to extend this further by bringing the same technologically advanced sofa products to both players and fans.”
    “Our dedicated partnership with Manchester United is something that continues to elevate the stature of our brand in China and across our global markets.
  • Innovation has always been a key factor in our success, and we share those similarities with Manchester United, who continue to innovate as a global leader in the sports industry, both on and off the pitch.”

Paris Saint-Germain, Nobis and Jay Chou Unveil Collaboration on "Ace of Stade". A Limited-Edition Collectors Set

Retrieved on: 
Friday, December 8, 2023

The Paris Saint-Germain (PSG), the iconic Parisian football club; Nobis, the renowned Canadian outerwear brand and Jay Chou, the Asian global superstar, are thrilled to announce the launch of a groundbreaking collaboration: the "Ace of Stade" 3-IN-1 Collector's Set.

Key Points: 
  • The Paris Saint-Germain (PSG), the iconic Parisian football club; Nobis, the renowned Canadian outerwear brand and Jay Chou, the Asian global superstar, are thrilled to announce the launch of a groundbreaking collaboration: the "Ace of Stade" 3-IN-1 Collector's Set.
  • It is a universal language," says the King of Mandopop, Jay Chou.
  • The term 'Stade' reflects the unifying spirit of PSG and Jay Chou, captivating stadiums worldwide, whether it be through music or football.
  • This collaboration is a testament to the shared values of innovation, excellence, and global appeal that Paris Saint-Germain, Nobis, and Jay Chou embody.

PUMA x VIVID VISIONS by Andrew Burgess: a Textile-to-Textile Fashion Experiment

Retrieved on: 
Thursday, December 7, 2023

Global sports company PUMA reveals a new collaboration with US upcycler, Andrew Burgess and his brand VIVID VISIONS with the launch of an experimental one-off capsule collection.

Key Points: 
  • Global sports company PUMA reveals a new collaboration with US upcycler, Andrew Burgess and his brand VIVID VISIONS with the launch of an experimental one-off capsule collection.
  • View the full release here: https://www.businesswire.com/news/home/20231207975265/en/
    Global sports company PUMA reveals a new collaboration with US upcycler, Andrew Burgess and his brand VIVID VISIONS with the launch of an experimental one-off capsule collection.
  • (Photo: Business Wire)
    Working closely with PUMA, Andrew has created five designs, each crafted entirely from PUMA’s recycled polyester RE:FIBRE fabric.
  • Find images and videos of the PUMA x VIVID VISIONS by Andrew Burgess shoot here and watch Andrew’s Thread The Loop Series to learn about his experience with RE:FIBRE in the run-up to the collection, here .

Qatar Sports Investments and Arctos Partners agree landmark strategic partnership and investment deal in Paris Saint-Germain

Retrieved on: 
Thursday, December 7, 2023

Qatar Sports Investments (QSI) and Arctos Partners (Arctos) have today announced a landmark strategic partnership and investment deal that will see Arctos acquire a minority common equity stake in Paris Saint-Germain (PSG), the most successful football club in France and one of the leading football and multi-sports brands in the world.

Key Points: 
  • Qatar Sports Investments (QSI) and Arctos Partners (Arctos) have today announced a landmark strategic partnership and investment deal that will see Arctos acquire a minority common equity stake in Paris Saint-Germain (PSG), the most successful football club in France and one of the leading football and multi-sports brands in the world.
  • Arctos will also provide strategic services, expertise and insights aimed at helping the Club achieve its ambitions.
  • To date, Arctos has announced investments in more than 20 professional sports organisations across MLB, NBA, MLS, NHL, Formula One and European football.
  • Nasser Al-Khelaïfi, Chairman of Qatar Sports Investments, said: “We are delighted to welcome Arctos into the Paris Saint-Germain family as a strategic partner and investor.

Carvana and Phoenix Rising FC Ink Multi-Year Commitment, Extending Their Winning Streak for a Seventh Season and Beyond

Retrieved on: 
Wednesday, December 6, 2023

Carvana , an industry pioneer for buying and selling used cars, announces the multi-year extension of its partnership with Phoenix Rising FC.

Key Points: 
  • Carvana , an industry pioneer for buying and selling used cars, announces the multi-year extension of its partnership with Phoenix Rising FC.
  • View the full release here: https://www.businesswire.com/news/home/20231206893966/en/
    Carvana Signs Multi-Year Deal with Phoenix Rising FC (Graphic: Business Wire)
    "I am thrilled to once again be extending our partnership with Carvana," said Phoenix Rising FC President, Bobby Dulle.
  • “Carvana takes great pride in extending our partnership with Phoenix Rising FC,” said Ryan Keeton, Chief Brand Officer at Carvana.
  • For more details about the upcoming 2024 season, matches, and youth program offerings, please visit https://www.phxrisingfc.com/

Fourth Edition of ‘Women’s International Champions Cup Best XI Presented by Ally’ Team Announced

Retrieved on: 
Monday, December 4, 2023

Relevent Sports (Relevent) announced today the fourth class of winners of the Women’s International Champions Cup Best XI Presented by Ally, which is comprised of the athletes, executives, journalists, and activists who are doing the most to advance women’s soccer.

Key Points: 
  • Relevent Sports (Relevent) announced today the fourth class of winners of the Women’s International Champions Cup Best XI Presented by Ally, which is comprised of the athletes, executives, journalists, and activists who are doing the most to advance women’s soccer.
  • In this fourth year of the WICC Best XI, Relevent has refreshed the honoree content it produces to make it even more engaging for fans.
  • Fiore also acknowledged the steadfast backing of Ally, the presenting partner of the WICC Best XI for the fourth consecutive year.
  • "The WICC Best XI is greatly enhanced by the unwavering support of Ally, a brand that sets the gold standard in amplifying women’s sports," Fiore added.

Austin FC and Q2 Announce the 2023 “Q-mmunity Gives” Grant Recipients; $150,000 Awarded to Local Nonprofits

Retrieved on: 
Monday, December 4, 2023

Austin FC and Q2 Holdings Inc. today announced the three recipients of the 2023 Q-mmunity Gives grant program.

Key Points: 
  • Austin FC and Q2 Holdings Inc. today announced the three recipients of the 2023 Q-mmunity Gives grant program.
  • Local nonprofit organizations CareBOX Program, Health Alliance for Austin Musicians (HAAM) and Seedling Foundation will each receive a $50,000 grant to focus on advancing underrepresented communities in Central Texas.
  • “Austin is home to a thriving nonprofit community,” said Austin FC President Andy Loughnane.
  • The Q-mmunity Gives grant program, funded and presented by Austin FC and Q2, will continue to award Q-mmunity Gives grants annually.

AEG Earns Top Score in Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index for Fifth Consecutive Year

Retrieved on: 
Friday, December 1, 2023

AEG, the world’s leading sports and live entertainment company proudly announced that for the fifth consecutive year it has received a score of 100 on the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.

Key Points: 
  • AEG, the world’s leading sports and live entertainment company proudly announced that for the fifth consecutive year it has received a score of 100 on the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.
  • AEG joins the ranks of 545 major U.S. businesses that also earned top marks this year.
  • View the full release here: https://www.businesswire.com/news/home/20231201615495/en/
    “We are proud to receive the top score on the Human Rights Campaign Corporate Equality Index and be designated as a Best Place to Work for LGBTQ+ Equality,” said Jae Requiro, Vice President of Diversity, Equity & Inclusion for AEG.
  • More information about the HRC Corporate Equality Index Report is available online at www.hrc.org/cei.