USA TODAY Sports Media Group selects Data Skrive to increase sports content distribution across its digital properties
SEATTLE, Dec. 6, 2022 /PRNewswire-PRWeb/ -- Data Skrive, a leader in the production and delivery of sports articles, graphics, and animations for sports, gaming, and media companies, announced today that USA TODAY Sports Media Group is using its AI-based Fan Engagement Solution to expand its written coverage of sports betting and sports leagues, teams, and players across digital platforms/channels.
- According to Brad Weitz, CEO of Data Skrive, the Fan Engagement Solution deployed for USA TODAY Sports Media Group transforms structured sports data into informative and high-converting sports and betting stories.
- Scott said, "With Data Skrive's Fan Engagement Solution, USA TODAY Sports Media Group can produce articles relevant to a fan's specific interests in a league, a team, or a player.
- Data Skrive, Inc. ("Data Skrive") is revolutionizing how the world's leading sports, media, and betting brands drive fan engagement through online content.
- The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 200 well-known local media brands.