DAS Technology Acquires 3 Birds, Expands CDXP SaaS Technology Solutions & Increases Network to over 9,200 Retailers
DAS Technology, the largest automotive Customer Data and Experience Platform (CDXP) technology company, has acquired the assets of 3 Birds, a leading CDXP™ technology company that delivers SaaS-based marketing, analytics, and consumer engagement solutions.
- DAS Technology, the largest automotive Customer Data and Experience Platform (CDXP) technology company, has acquired the assets of 3 Birds, a leading CDXP™ technology company that delivers SaaS-based marketing, analytics, and consumer engagement solutions.
- The acquisition makes DAS Technology the largest CDXP™ provider in the automotive and specialty vehicle markets, serving over 9,200 retailers, partners, and Original Equipment Manufacturers (OEMs).
- “We are excited to add 3 Birds’ technology to our suite of SaaS solutions,” said Alexi Venneri, co-founder and CEO of DAS Technology.
- As part of the DAS Technology family, we will further enhance ROI for dealers and OEMs worldwide.”
The 3 Birds acquisition is the 9th merger and acquisition for DAS Technology.