General Sports

Alterra Mountain Company Adds Snow Valley Mountain Resort in Southern California to Its Family of Destinations

Retrieved on: 
Friday, January 20, 2023

Alterra Mountain Company has closed on the purchase of Snow Valley Mountain Resort , adding another beloved Southern California destination to its portfolio of iconic year-round destinations.

Key Points: 
  • Alterra Mountain Company has closed on the purchase of Snow Valley Mountain Resort , adding another beloved Southern California destination to its portfolio of iconic year-round destinations.
  • “The acquisition of Snow Valley Mountain Resort is a continuation of our ongoing mission to build a premier portfolio of great mountains in robust markets,” said Jared Smith, President & CEO, Alterra Mountain Company.
  • “Snow Valley Mountain Resort has been a treasured destination since 1924 and together we will continue its incredible legacy,” said Kevin Somes, Vice President and General Manager of Snow Valley Mountain Resort.
  • The 16 mountain destinations are spread throughout six states and three Canadian provinces: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Snow Valley Mountain Resort in California; Stratton and Sugarbush in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.

Wall Street’s Legendary Contest Returns, Partners With NYU Langone

Retrieved on: 
Friday, January 20, 2023

Thanks to a partnership with NYU Langone Health , The D10 is returning to NYC June 10-11th, 2023.

Key Points: 
  • Thanks to a partnership with NYU Langone Health , The D10 is returning to NYC June 10-11th, 2023.
  • “But relaunching was contingent on having the right partners at the right time.
  • We consider ourselves blessed to now be in this position supporting NYU Langone Health.”
    Maloney’s husband, Dave, a Vice President at J.P. Morgan’s Private Bank, founded The D10 in 2009.
  • Funds raised by The D10 will support early-stage trials for new cancer therapies at NYU Langone Health’s Perlmutter Cancer Center.

OutKick Finishes 2022 as the Fastest Growing Sports Site in the Fourth Quarter With Unique Visitors

Retrieved on: 
Thursday, January 19, 2023

OutKick, the fastest growing national multimedia platform, founded by Clay Travis, saw a massive increase amongst its custom sports competitive set in the fourth quarter of 2022 with multiplatform unique visitors.

Key Points: 
  • OutKick, the fastest growing national multimedia platform, founded by Clay Travis, saw a massive increase amongst its custom sports competitive set in the fourth quarter of 2022 with multiplatform unique visitors.
  • OutKick closed out the fourth quarter with an average of 9.1 million multiplatform unique visitors, up 235% from the fourth quarter in 2021, according to Comscore.
  • Additionally, October of 2022 marked the highest month ever for the platform in multiplatform unique visitors with 12.2 million which is OutKick’s largest increase month over month, according to Comscore.
  • OutKick also drove 120 million multiplatform total views in the fourth quarter with an increase of 191% versus 2021.

F45 Training Launches First-Ever Brand Campaign to Show that “No One Trains Alone”

Retrieved on: 
Thursday, January 19, 2023

F45 Training Holdings Inc. (NYSE: FXLV) ("F45 Training" or “the Company”) today announced its first-ever brand campaign titled “No One Trains Alone,” which invites everyone to join the F45 Training community and reach their 2023 fitness goals together through its approachable, functional, team-focused workouts.

Key Points: 
  • F45 Training Holdings Inc. (NYSE: FXLV) ("F45 Training" or “the Company”) today announced its first-ever brand campaign titled “No One Trains Alone,” which invites everyone to join the F45 Training community and reach their 2023 fitness goals together through its approachable, functional, team-focused workouts.
  • View the full release here: https://www.businesswire.com/news/home/20230119005248/en/
    F45 Training launches first-ever brand campaign, "No One Trains Alone".
  • The spot celebrates F45 Training’s unique community-led approach that helps members get results together and brings the brand’s “Team Training, Life Changing” motto to life.
  • Mark Wahlberg, an investor and ambassador of F45 Training, will be featured in an upcoming spot as part of F45 Training’s multi-phase campaign.

Xponential Fitness Partners with Territory Foods to Optimize Health Results for Members

Retrieved on: 
Thursday, January 19, 2023

Xponential Fitness , the largest global franchisor of boutique fitness brands, has teamed up with its first official prepared meals partner Territory Foods .

Key Points: 
  • Xponential Fitness , the largest global franchisor of boutique fitness brands, has teamed up with its first official prepared meals partner Territory Foods .
  • Together, we can drive total results for Xponential members by combining fitness and nutrition through curated programs that are designed to enhance the holistic health experience of every member.
  • The Xponential and Territory Foods partnership brings together the expertise of dietitians & chefs with a premium health & wellness member experience, made scalable and easy to access for all Xponential clients.
  • To learn more about the collaboration between Xponential Fitness and Territory Foods, please visit eat.territoryfoods.com/xponential/ , go to each Xponential brand’s app, or visit your local Pure Barre, Row House, Rumble or StretchLab studio.

New Report Provides In-Depth Look at Millennial and Gen Z Camping Behavior

Retrieved on: 
Thursday, January 19, 2023

The report closely examines the first digital native generations – Millennials and Gen Z – and offers insight into their camping behaviors and preferences, with a particular focus on technology use.

Key Points: 
  • The report closely examines the first digital native generations – Millennials and Gen Z – and offers insight into their camping behaviors and preferences, with a particular focus on technology use.
  • Millennials and Gen Z are characterized by their relationship with technology.
  • With Millennials now making up the largest segment of campers and more Gen Zs camping every year, their technology preferences will strongly shape the industry.
  • Glamping is the most popular type of camping (36%), followed by tent camping (35%), with Millennials preferring tent camping and Gen Z glamping.

ECS Announces Sponsorship with Old Glory DC for 2023 Major League Rugby Season

Retrieved on: 
Wednesday, January 18, 2023

ECS , a leader in advanced technology, science, and digital transformation solutions, extends its sponsorship with Old Glory DC , Washington D.C.’s professional rugby team, through the 2023 Major League Rugby (MLR) Season.

Key Points: 
  • ECS , a leader in advanced technology, science, and digital transformation solutions, extends its sponsorship with Old Glory DC , Washington D.C.’s professional rugby team, through the 2023 Major League Rugby (MLR) Season.
  • ECS joins the Old Glory DC family through the company’s acquisition of Iron Vine Security which has been a premier sponsor of Old Glory since their first exhibition matches in 2019.
  • ECS will also take over as the title sponsor of Old Glory DC’s Shield Series, an invitational tournament organized in coordination with Young Glory, the official pathway program of Old Glory DC Rugby Football Club.
  • Up The Flags!”
    “Old Glory DC is proud to have ECS as our sponsor,” said Marcelo Blanco , general manager of Old Glory DC.

Team Trust Productions: New Production Company Looks to Put Persons With Disabilities Front and Center

Retrieved on: 
Wednesday, January 18, 2023

Team Trust has been created to help companies nationwide better understand the disability community and authentically represent the community in marketing communications.

Key Points: 
  • Team Trust has been created to help companies nationwide better understand the disability community and authentically represent the community in marketing communications.
  • “Growing up, I rarely saw people who looked like me in videos, on TV or any marketing,” Ryan, Team Trust Productions founder and CEO, said.
  • “Featuring persons with disabilities is not just beneficial for the disability community, it’s good business,” Ryan said.
  • Team Trust is working in several states to integrate disability into conversations around DEI, and eliminate any preconceived notions about disability.

Zero Density Welcomes New CEO, Ofir Benovici

Retrieved on: 
Tuesday, January 17, 2023

Today Zero Density , an industry leader in real-time virtual production and broadcast graphics products, has appointed Ofir Benovici as new Chief Executive Officer.

Key Points: 
  • Today Zero Density , an industry leader in real-time virtual production and broadcast graphics products, has appointed Ofir Benovici as new Chief Executive Officer.
  • He’ll also manage the company portfolio as Zero Density targets new verticals and markets.
  • Benovici’s appointment follows substantial business growth at Zero Density.
  • “I believe Zero Density's cutting-edge products transform real-time production across industries and I am looking forward to boosting Zero Density's growth, presence and influence further.”

Goldin Launches Industry’s Only One-Stop-Shop Marketplace for Cards & Collectibles With PSA

Retrieved on: 
Tuesday, January 17, 2023

Goldin , the trusted destination for collectors, announces the launch of Goldin Marketplace as the leading way to buy and sell collectibles including trading cards, pop-culture and historical items, video games, VHS tapes, toys and more.

Key Points: 
  • Goldin , the trusted destination for collectors, announces the launch of Goldin Marketplace as the leading way to buy and sell collectibles including trading cards, pop-culture and historical items, video games, VHS tapes, toys and more.
  • With the Goldin Marketplace, sellers only need to ship their collectibles once to Goldin, or they can choose to have their cards sold at Goldin directly after being graded at PSA in just one click.
  • For the first time in Goldin’s ten-year history, the company will also offer an “always-on” Marketplace where buyers can make an offer and purchase cards and other collectibles instantly.
  • By integrating all of our services and capabilities into one platform, the Goldin Marketplace is creating the easiest, safest, most trusted way to enjoy collecting.