TV and Radio

Disguise Debuts the Power of Virtual Production Live at SXSW for Brands, Artists and Filmmakers

Retrieved on: 
Tuesday, March 5, 2024

“Disguise sits at the intersection between technological innovation and creative storytelling — unleashing game-changing possibilities for immersive experiences and entertainment.

Key Points: 
  • “Disguise sits at the intersection between technological innovation and creative storytelling — unleashing game-changing possibilities for immersive experiences and entertainment.
  • “Virtual Production Accelerator: Advertising Production Special.” A free Virtual Production Accelerator training course on Sunday at 14:30pm.
  • Taught by Disguise experts, this course will take attendees through the benefits of using virtual production for commercials and how the technology can be used in practice.
  • Visit Disguise’s virtual production studio at UK House at Downright Austin, A Renaissance Hotel located at 701 E 11th St.

Fubo’s North American Business Closed Q4 2023 With Record 1.618 Million Paid Subscribers, 29% Year-Over-Year Revenue Growth; Exceeded Guidance Across Key Performance Metrics

Retrieved on: 
Friday, March 1, 2024

The Company exceeded guidance across key financial and operating metrics in North America, posting double digit year-over-year (YoY) revenue and subscriber growth during the fourth quarter.

Key Points: 
  • The Company exceeded guidance across key financial and operating metrics in North America, posting double digit year-over-year (YoY) revenue and subscriber growth during the fourth quarter.
  • Fubo ended the quarter with 1.618 million paid subscribers, up 12% YoY, and $402 million in total revenue, up 29% YoY.
  • Furthermore, ad revenue grew 14% for the full year 2023, totaling $114 million, despite an overall challenged ad market in 2023.
  • In the Rest of World (ROW), Fubo delivered $8.4 million total revenue, up 18% year-over-year, and 406,000 paid subscribers, down 3% year-over-year, during the quarter.

Frontier Introduces App-Based Customer Rewards Program

Retrieved on: 
Friday, March 1, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240301008397/en/
    What we did: We launched our first-ever customer rewards program, “ForMe Rewards.” The app-based program gives Frontier customers free-and-easy access to giveaways, deals and special offers from popular national brands.
  • Frontier customers just visit our app and get access to rewards.
  • What kind of rewards, specifically: Rewards people actually want—like Frontier speed upgrades, free lunch from their favorite restaurants and discounts with brands ranging from Best Buy and Samsung to Gap and Neiman Marcus.
  • “Our customer rewards program is a fun way for us to surprise and delight our customers on our app.

The Food Network New York City Wine & Food Festival Announces Move to Brooklyn with Sprawling 450,000 Square Foot Culinary Campus

Retrieved on: 
Thursday, February 29, 2024

The Food Network New York City Wine & Food Festival (NYCWFF) today shares its 2024 return, debuting a move to a new 450,000 square foot culinary campus at Brooklyn Army Terminal in Sunset Park.

Key Points: 
  • The Food Network New York City Wine & Food Festival (NYCWFF) today shares its 2024 return, debuting a move to a new 450,000 square foot culinary campus at Brooklyn Army Terminal in Sunset Park.
  • “We’re incredibly excited to expand our footprint to Brooklyn and offer our most attended events at one culinary campus.
  • The Food Network New York City Wine & Food Festival is hosted by God’s Love We Deliver with 100% of the Festival’s net proceeds supporting New Yorkers facing severe illness.
  • In November 2022, BizBash named the Festival the #1 Food & Restaurant Industry event in New York for the 10th year in a row.

iHeartMedia, Inc. Reports Results for 2023 Fourth Quarter and Full Year

Retrieved on: 
Thursday, February 29, 2024

iHeartMedia, Inc. (Nasdaq: IHRT) today reported financial results for the quarter and year ended December 31, 2023.

Key Points: 
  • iHeartMedia, Inc. (Nasdaq: IHRT) today reported financial results for the quarter and year ended December 31, 2023.
  • Full Year 2022 GAAP Operating income included $311 million of non-cash impairment charges, primarily related to our indefinite-lived intangible asset balance.
  • “This quarter the Digital Audio Group achieved the highest Adjusted EBITDA and margin in its history, illustrating the success of this high growth business.
  • Consolidated direct operating expenses increased $1.9 million, or 0.4%, during the three months ended December 31, 2023 compared to the same period of 2022.

Optimum Selects Publicis O1 As Agency of Record

Retrieved on: 
Friday, March 1, 2024

Following a competitive review, Optimum, a brand of Altice USA (NYSE: ATUS), announced today it has selected New York-based O1, a Publicis Power of One solution, as its Creative, Media, PR and Production agency of record (AOR), effective immediately.

Key Points: 
  • Following a competitive review, Optimum, a brand of Altice USA (NYSE: ATUS), announced today it has selected New York-based O1, a Publicis Power of One solution, as its Creative, Media, PR and Production agency of record (AOR), effective immediately.
  • O1 was created as a dedicated team specifically for Optimum and is powered by a collective of Publicis Groupe agencies.
  • “As we look to engage with our customers in new and dynamic ways, we are thrilled to bring the unmatched tenacity, creativity, and partnership of O1 to Optimum,” said Jennifer Garrett, Chief Marketing Officer at Optimum.
  • “O1 has matched the best expertise – and experts – at Publicis Groupe to partner with Optimum in creating the next chapter for the brand through a fully integrated team driving awareness and acquisition nationally and locally.”

3 in 4 CTV Users Watch Live Sports Via Streaming Apps

Retrieved on: 
Thursday, February 29, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240229805370/en/
    Stadium to Screen: Streaming Live Sports in 2024 (Graphic: Business Wire)
    The study highlights a significant surge in live sports streaming, with 74% of CTV users opting for streaming applications, a notable increase from 68% in 2023.
  • Moreover, the data shows that 38% of users are utilizing three or more streaming services to catch their beloved sports action.
  • Consumer engagement extends beyond the game: 64% of viewers are likely to pay attention to ads while watching live sports.
  • Matta continued: "CTV environments offer new opportunities for creativity and meaningful connections outside of the typical 30-second format.

VideoAmp Introduces VALID, the Big Data and Technology Engine Powering Their Advanced Currency Adoption and Growth in Media Measurement

Retrieved on: 
Thursday, February 29, 2024

VideoAmp , a media measurement company revolutionizing advertising, today unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data).

Key Points: 
  • VideoAmp , a media measurement company revolutionizing advertising, today unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data).
  • View the full release here: https://www.businesswire.com/news/home/20240229800337/en/
    Powering their Advanced Currency and Measurement solutions, VALID links VideoAmp’s robust TV viewership data spanning 39M households and 63M devices with their Commingled Identity Graph and patented Clean Room technology to offer a more accurate representation of advanced audiences across linear TV and digital screens.
  • The VideoAmp Commingled ID Graph connects impressions to intended targets, delivering an average 70% increase in measurement match rates vs single provider solutions.
  • “We are thrilled to work with VideoAmp for Advanced Currency and Measurement, bringing further attention to the need for accurate representation of Hispanic audiences,” said Brian Lin, Senior Vice President of Product Management at TelevisaUnivision.

The Pride of Hunan Cuisine Season 3 Debuts at New York Times Square, Interpreting the "Hunan Flavor" Culinary Culture Amidst Vibrant Atmosphere

Retrieved on: 
Friday, March 1, 2024

The video showcased the distinctive dialect of Hunan, China, alongside a delectable array of Hunan cuisine, embodying the unique charm and cultural confidence of "Chinese Hunan cuisine."

Key Points: 
  • The video showcased the distinctive dialect of Hunan, China, alongside a delectable array of Hunan cuisine, embodying the unique charm and cultural confidence of "Chinese Hunan cuisine."
  • The third season of "The Pride of Hunan Cuisine" continues to paint a picture of Hunan cuisine going global, narrating the diverse Hunan cuisine legends of Hunanese individuals in various corners of the world.
  • The program has become a new model for the international dissemination of Chinese Hunan cuisine culture, demonstrating the strong confidence and profound foundation that Hunan culture has given to the Hunan cuisine industry.
  • In the future, "The Pride of Hunan Cuisine" will continue to uphold a stance of cultural confidence, leading the dissemination of Hunan cuisine and Hunan culture, helping Hunan cuisine shine with new brilliance, and portraying a vivid picture of Hunan cuisine culture and humanistic sentiment in the global dissemination.

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising

Retrieved on: 
Thursday, February 29, 2024

Comcast Advertising , the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service.

Key Points: 
  • Comcast Advertising , the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service.
  • This new industry solution aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases – namely impression householding for accurate reach and frequency measurement, cross-device frequency optimization, and attribution measurement.
  • Utilizing Blockgraph technology, the new service allows partners to submit ad logs, web analytics or attribution data and receive back verification that the ad exposures or events were delivered to an authenticated residential household, ensuring accurate measurement.
  • In launching this new service, Comcast Advertising is offering a solution, at scale across millions of households, that delivers a level and standard of accuracy for linear and streaming TV measurement that has not yet been available in the market.