84% of Consumers Choose Travel as Their Top Budget Priority, Reveals Research From Leading Subscription Platform eDreams ODIGEO
New market research commissioned by leading travel subscription company eDreams ODIGEO on the occasion of the 25th anniversary of its flagship brand eDreams reveals that the vast majority of consumers (84%) are prioritizing travel within their personal budgets in 2024.
- New market research commissioned by leading travel subscription company eDreams ODIGEO on the occasion of the 25th anniversary of its flagship brand eDreams reveals that the vast majority of consumers (84%) are prioritizing travel within their personal budgets in 2024.
- In the US, respondents provided similar answers with nearly 8 out of 10 highlighting the importance of travel within their household budget.
- The foundation of eDreams, Europe’s largest online travel agent, 25 years ago today marked the commencement of the universalization of online travel.
- eDreams was the first business to pioneer a subscription service in the travel sector through its Prime platform, which now has over 5.2 million members.