Emerald

• However, many cinema-goers would have been surprised to find these were musicals at all, considering the lack of any such suggestion in their marketing.
• Their slogans read “discover how Willy became Wonka”, “a bold new take on a beloved classic” and “not your mother’s Mean Girls”.
• Each indicates originality and change without specifying that the change in question is musical.

Musicals at the box office

• YouTube documentary channel Wait in the Wings has highlighted the stark contrast in box office figures between musical films that market themselves as “musicals” and those that don’t.
• The popularity of “secret musicals” suggests audiences do enjoy musicals, but perhaps reluctantly.
• While musical theatre has long been stereotyped as predominately enjoyed by women and gay men, Hollywood remains largely male dominated.
• However, I believe another reason lies in the “musical” label and its tendency to overpower and absorb a work’s identity.

The power of the ‘musical label’

• Perhaps this has the potential to cause lethargy for audiences, and undesirable limitations for directors who might want their work to encompass other genres.
• Mean Girls (2004) and Mean Girls the Broadway musical (2017) are two distinctly different works.
• Perhaps we must think back to The Greatest Showman (2017) and its disappointing opening weekend.
• The songs were a hit, providing great slow-burn advertising for the film, which grew in popularity with time.
• Perhaps the “secret musical” is not a dig at the genre, but a helping hand – a provocative and necessary “bold new take”.

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Jodie Passey does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

• In a stunning turn of events, this accolade apparently recognizes the brilliant innovation happening in the highly competitive tech startup scene in the Emerald City.
• Startup of the Year voting was from May 8 to December 31, 2023.
• Vouched came out on top of a field of 176 startups in the region.
• Using AI and other buzzwords, Vouched has concocted a concoction that apparently makes identity verification faster, more accurate, and more secure.

• PRINCETON, N.J., Feb. 9, 2024 /PRNewswire/ -- Miami International Holdings, Inc. (MIH) today reported January 2024 trading results for its U.S. exchange subsidiaries – MIAX®, MIAX Pearl® and MIAX Emerald® (together, the MIAX Exchange Group), and Minneapolis Grain Exchange (MGEX™).
• MIAX Options reached a monthly volume of 56.9 million contracts, a 3.4% increase YoY and a 10.6% increase from December 2023.
• In U.S. equities, MIAX Pearl Equities™ volume reached a monthly volume of 4.6 billion shares, a 105.3% increase YoY and representing a 4.9% increase from December 2023.
• Additional MIAX Exchange Group and MGEX trading volume and market share information are included in the tables below.

• LOS ANGELES, Feb. 7, 2024 /PRNewswire/ -- As a leading cultural, educational, and humanitarian charity that transforms public perception of Asian and Indigenous legacy, Asian Hall of Fame announced that its 20th-anniversary season will expand to California, Washington, and New York.
• Its programming will advance cultural literacy, trauma advocacy, women founders, and workforce development in collaboration with significant partners this year.
• Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9107153-asian-hall-of-fame-unvei...
  Last year, Asian Hall of Fame secured 6.8 billion media impressions and exceeded its $1.5 million annual goal.
• The flagship 20th Induction Ceremony at Biltmore Los Angeles on October 19 raises vital support for human trafficking rescue.