Vertical video

Studio71 Launches New Multi-Platform Vertical Video Ad Product

Retrieved on:

Tuesday, May 9, 2023

Partnership, Vertical video, KPI-driven code analysis, Marketing, Algorithm, ProSiebenSat.1 Media

BEVERLY HILLS, Calif., May 9, 2023 /PRNewswire/ -- Studio71, a global media company, has launched a Vertical Video sales offering that streamlines advertising for brands and agencies, targeting growing mobile audiences watching short-form vertical videos. This product uses consumption data across platforms to enable one-stop targeting and buying against audiences watching short-form vertical videos. It offers insights into user behavior on TikTok, Snapchat, YouTube, and Instagram Reels, helping advertisers reach key audiences despite different platform algorithms.

Key Points:

This product uses consumption data across platforms to enable one-stop targeting and buying against audiences watching short-form vertical videos.
Studio71 optimizes vertical video ads through its proprietary tool, ARROW, which uses data on audience behavior, interests, and platform algorithms to target unique users across major social platforms within one campaign view.
Our partnership with MOAT provides a unified video view of ad engagement and enhances social efficiency for brands and agencies," says Kristin Mason, CRO at Studio71.
Studio71's new Vertical Video sales product arrives at a time when short-form video content is on the rise and data-driven advertising is increasingly essential.

Snap Inc. and Verishop Launch Social-Shopping, E-Commerce Partnership

Retrieved on:

Tuesday, July 20, 2021

Today, Verishop and Snap Inc. announced the launch of Verishop Mini: a curated shopping experience that lives exclusively within Snapchat, allowing users to discover and shop the latest in fashion and beauty products all without leaving the app.

Key Points:

Today, Verishop and Snap Inc. announced the launch of Verishop Mini: a curated shopping experience that lives exclusively within Snapchat, allowing users to discover and shop the latest in fashion and beauty products all without leaving the app.
Verishop Mini, which debuts today, seamlessly delivers Verishops best-in-class e-commerce experience to the 280M daily Snapchatters.
"Verishop is a new kind of shopping platform, offering easy discovery of unique products through an entertaining shopping experience.
We're excited to introduce Verishop to the Snap community, and will continue to extend our platform, as we have with this partnership."

Playmaker, Sports Media & Management Brand, Signs All-New Roster of NCAA Star Athletes

Retrieved on:

Monday, July 19, 2021

Instant messaging, Snap Inc., Snapchat, Vertical video, Video on demand services, Software, Playmaker, Personal branding, Technology, Computing

Included in the roster is a selection of players named to Pro Football Focus' 'Top 50 Football Players' and a number who will be in next year's NBA Draft.

Key Points:

Included in the roster is a selection of players named to Pro Football Focus' 'Top 50 Football Players' and a number who will be in next year's NBA Draft.
Fueling the next wave of sports athletes and creators, Playmaker is committed to helping build and maintain their player's personal brands - before, during, and after their pro careers.
"We think our media & talent team, social assets and expertise allow us to offer a service that is completely unmatched in the talent management space.
For more information on Playmaker, visit: https://homeofplaymakers.com/
Playmaker is a sports-focused media, merchandise and management company with over 10 million followers on social media, shows on Snapchat Discover and more than 25 athletes & creators under management.

Brand Networks Builds Store-level Business Presence on Snapchat

Retrieved on:

Monday, June 28, 2021

Marketing, Merchandising, Articles, Instant messaging, Snap Inc., Snapchat, Vertical video, Video on demand services, Software, Online shopping, Brand, Retail

ROCHESTER, N.Y., June 28, 2021 /PRNewswire/ -- Today, media solution provider Brand Networks announces the expansion of Snapchat's API capabilities to enable a business presence on the popular social channel at a multi location retailer's store level.

Key Points:

ROCHESTER, N.Y., June 28, 2021 /PRNewswire/ -- Today, media solution provider Brand Networks announces the expansion of Snapchat's API capabilities to enable a business presence on the popular social channel at a multi location retailer's store level.
The first of its kind program allows retailers to have a store presence on Snapchat to engage with a unique and important audience base.
"Our retail partners are seeking ways to meet consumers where they are," says Mike Garsin, Co-Founder & CEO at Brand Networks.
Brand Networks enables the world's best brands to monetize their assets through our innovative products, technology, and services.

Lomotif Announces its Global Talent Search 'You've Been Scouted' will kick off July 12th

Retrieved on:

Monday, June 28, 2021

Software, Instant messaging, Snap Inc., Snapchat, Vertical video, Video on demand services, Musicians, Winner, Technology

The grand prize of the contest matches up to its resounding scale with the global winner, chosen by Lomotif users, receiving an exclusive record label contract and producing commitment.

Key Points:

The grand prize of the contest matches up to its resounding scale with the global winner, chosen by Lomotif users, receiving an exclusive record label contract and producing commitment.
Remember the days when an agent heard someone singing in a club and went seeking for an artist to scout.
"We are extremely fortunate to have partnered with Teddy Riley who will help turn our winner into a global superstar."
Lomotif is one of five partners selected by Snapchat for a bi-directional integration for posting stories between the two platforms.

Lomotif Announces its Global Talent Search 'You've Been Scouted' will kick off July 12th

Retrieved on:

Monday, June 28, 2021

Software, Instant messaging, Snap Inc., Snapchat, Vertical video, Video on demand services, Musicians, Winner, Technology

The grand prize of the contest matches up to its resounding scale with the global winner, chosen by Lomotif users, receiving an exclusive record label contract and producing commitment.

Key Points:

The grand prize of the contest matches up to its resounding scale with the global winner, chosen by Lomotif users, receiving an exclusive record label contract and producing commitment.
Remember the days when an agent heard someone singing in a club and went seeking for an artist to scout.
"We are extremely fortunate to have partnered with Teddy Riley who will help turn our winner into a global superstar."
Lomotif is one of five partners selected by Snapchat for a bi-directional integration for posting stories between the two platforms.

Lomotif Celebrates World Music Day Presenting Artists From Russia a Once-in-a-lifetime Chance to Become a Global Music Sensation With Its Talent Search ‘Scouted by Lomo’

Retrieved on:

Thursday, June 24, 2021

Giving creators around the world this opportunity by leaving no stone unturned in showcasing their love for music, Lomotif celebrates the joyous occasion of World Music Day, June 21, by announcing their fan-based talent search/hunt Scouted By Lomo.

Key Points:

Giving creators around the world this opportunity by leaving no stone unturned in showcasing their love for music, Lomotif celebrates the joyous occasion of World Music Day, June 21, by announcing their fan-based talent search/hunt Scouted By Lomo.
All eyes shall be on the prize as the global winner, voted by Lomotif users, will receive an exclusive Record Label Contract and Producing Commitment.
Seize the moment and start rehearsing for your best performance to enter the Scouted By Lomo talent search.
Lomotif is one of five partners selected by Snapchat for a bi-directional integration for posting stories between the two platforms.

Lomotif Celebrates World Music Day Presenting Artists From France a Once-In-A-Lifetime Chance to Become a Global Music Sensation With Its Talent Search ‘Scouted By Lomo’

Retrieved on:

Thursday, June 24, 2021

Giving creators around the world this opportunity by leaving no stone unturned in showcasing their love for music, Lomotif celebrates the joyous occasion of World Music Day, June 21, by announcing their fan-based talent search/hunt Scouted By Lomo.

Key Points:

Giving creators around the world this opportunity by leaving no stone unturned in showcasing their love for music, Lomotif celebrates the joyous occasion of World Music Day, June 21, by announcing their fan-based talent search/hunt Scouted By Lomo.
All eyes shall be on the prize as the global winner, voted by Lomotif users, will receive an exclusive Record Label Contract and Producing Commitment.
Seize the moment and start rehearsing for your best performance to enter the Scouted By Lomo talent search.
Lomotif is one of five partners selected by Snapchat for a bi-directional integration for posting stories between the two platforms.

Lomotif Celebrates World Music Day Presenting Artists from Colombia A Once-In-a-Lifetime Chance to Become a Global Music Sensation With Its Talent Search ‘Scouted By Lomo’

Retrieved on:

Thursday, June 24, 2021

Giving creators around the world this opportunity by leaving no stone unturned in showcasing their love for music, Lomotif celebrates the joyous occasion of World Music Day, June 21, by announcing their fan-based talent search/hunt Scouted By Lomo.

Key Points:

Giving creators around the world this opportunity by leaving no stone unturned in showcasing their love for music, Lomotif celebrates the joyous occasion of World Music Day, June 21, by announcing their fan-based talent search/hunt Scouted By Lomo.
All eyes shall be on the prize as the global winner, voted by Lomotif users, will receive an exclusive Record Label Contract and Producing Commitment.
Seize the moment and start rehearsing for your best performance to enter the Scouted By Lomo talent search.
Lomotif is one of five partners selected by Snapchat for a bi-directional integration for posting stories between the two platforms.

Imran Khan joins Aleph Holding as Chairman; will help scale global digital media firm as it passes $1bn revenue

Retrieved on:

Monday, June 14, 2021

Software, Snap Inc., Microsoft, Technology, Instant messaging, Snapchat, Vertical video, Video on demand services, Imran Khan, Aleph, Gastón Taratuta, LinkedIn

He will work closely with Gaston Taratuta, Founder and CEO of Aleph Holding, as the organisation eyes significant new growth targets.

Key Points:

He will work closely with Gaston Taratuta, Founder and CEO of Aleph Holding, as the organisation eyes significant new growth targets.
Khan will help the company scale beyond this milestone by accessing new markets, acquiring additional partners and continuing to diversify its service and technology offering.
Aleph connects the biggest players in digital media (including Facebook, Twitter, LinkedIn, Snapchat, Twitch and TikTok) with the advertisers that rely on them, whether they're global brands or aspiring entrepreneurs.
"I first met Gaston Taratuta five years ago, when his firm won a major contract with Snap," states Imran Khan, Chairman of Aleph Holding.