Workday Turns Up the Heat in the Next Wave of its Global Rock Star Campaign with Gwen Stefani, Travis Barker, and Billy Idol
PLEASANTON, Calif., April 8, 2024 /PRNewswire/ -- Workday, Inc. (NASDAQ: WDAY) is bringing rock back to the workplace with a clever new twist on the company's global campaign featuring iconic rock stars Gwen Stefani, Travis Barker, and Billy Idol. While the renowned artists tour through the office demanding to take their hard-earned titles back, this time the corporate world begins to challenge them on who the real "rock stars of business" are. This message comes through loud and clear in two new TV commercials, titled "We're All Rock Stars," and "Rock Responsibly," debuting at The Masters from April 8-14 and reaching global audiences in six key markets – Australia, Canada, France, Germany, the UK, and the U.S.
- PLEASANTON, Calif., April 8, 2024 /PRNewswire/ -- Workday, Inc. (NASDAQ: WDAY) is bringing rock back to the workplace with a clever new twist on the company's global campaign featuring iconic rock stars Gwen Stefani, Travis Barker, and Billy Idol.
- Legendary drummer Travis Barker is embarrassed by office workers who think they can be rock stars.
- "The music industry produces the only real rock stars – whether it's rock, rap, or pop – those are the true rock stars of today," says Barker.
- While Workday supports these Rock & Roll icons in vocalizing their perspectives, the company respectfully disagrees with the fact that corporate rock stars aren't real rock stars.