HAVAS' LATEST PROSUMER REPORT DEMONSTRATES GROWTH IN THE $1.6 TRILLION LUXURY MARKET--BUT ONLY FOR SOME
PARIS, March 27, 2024 /PRNewswire/ - Today, BETC Havas unveiled the latest edition of its Prosumer Report, "The Luxury Issue," discussing the economic changes that have affected the luxury goods market and the steps marketers can take to continue its growth.
- PARIS, March 27, 2024 /PRNewswire/ - Today, BETC Havas unveiled the latest edition of its Prosumer Report, "The Luxury Issue," discussing the economic changes that have affected the luxury goods market and the steps marketers can take to continue its growth.
- The global luxury market will continue to grow, propelled in part by indulgence-minded millennials and Gen Zs.
- The Global luxury brands, however, will need to adapt to keep up with these seismic shifts.
- 100% of Gen Z Prosumers asserted that luxury items are essential, a stark contrast to the mere 50% acknowledgement from their boomer counterparts.