Accenture Acquires The Lumery to Strengthen its Marketing Transformation Services in Australia
Accenture (NYSE: ACN) has acquired The Lumery , a Melbourne-based marketing technology (martech) consultancy that helps leading organizations deliver seamless customer experiences and transform their marketing services.
- Accenture (NYSE: ACN) has acquired The Lumery , a Melbourne-based marketing technology (martech) consultancy that helps leading organizations deliver seamless customer experiences and transform their marketing services.
- View the full release here: https://www.businesswire.com/news/home/20240301888082/en/
The Lumery will strengthen Accenture Song’s marketing transformation services in Australia (Photo: Business Wire)
Businesses are urgently seeking ways to show up meaningfully for their customers across touchpoints. - The acquisition of The Lumery reflects Accenture Song’s continued investment to help businesses in Australia respond to rapid changes in martech.
- In Australia, The Lumery follows the recent addition of customer insights and advisory business Fiftyfive5 to bolster its data-driven marketing services.