New ADM Report Highlights Power, Urgency of Regenerative Agriculture for Consumers and CPGs
Earlier this year, ADM research showed that sustainability sourcing claims – and particularly sourcing claims regarding regenerative agriculture – positively impacted consumer purchase decisions.
- Earlier this year, ADM research showed that sustainability sourcing claims – and particularly sourcing claims regarding regenerative agriculture – positively impacted consumer purchase decisions.
- The focus and opportunities are significant: Industry-wide, revenue from regenerative agriculture is expected to grow from $8.70 billion in 2022 to $32.29 billion by 2032.
- Notably, after learning more about regenerative agriculture, 73% of consumers agreed they would be more likely to trust retailers and brands that implement regenerative agriculture programs, and 72% agreed that they would be more likely to purchase from them.
- ADM has set a target to engage 4 million regenerative agriculture acres globally by 2025.