Commercial successes of product debuts a growing trend at the CIIE
Among exhibitors that have participated in the past five editions of the CIIE, Amorepacific is a global cosmetics company that has been in business for more than 70 years.
- Among exhibitors that have participated in the past five editions of the CIIE, Amorepacific is a global cosmetics company that has been in business for more than 70 years.
- Addressing Amorepacific's loyalty to the CIIE, Mike Hwang, president of Amorepacific China said: "The platform effect of the CIIE is unusual when compared with other expos.
- Thanks to the CIIE, Amorepacific has showcased its strong research and development capabilities and innovative achievements to a global audience and reaped international acclaim.
- At the fifth edition of the CIIE, which happened to coincide with Amorepacific's 30th anniversary of entering the Chinese market, the company spotlighted seven brands, more than 500 exhibits and more than 20 new product debuts.