Lamar Advertising Upgrades 18 Digital Displays in Downtown Chicago
BROOKINGS, S.D., Sept. 15, 2021 (GLOBE NEWSWIRE) -- As daily life slowly returns to normal and traffic picks up in downtown Chicago, Lamar Advertising Company (NASDAQ-LAMR) recently upgraded 18 digital displays with LED digital displays from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota.
- BROOKINGS, S.D., Sept. 15, 2021 (GLOBE NEWSWIRE) -- As daily life slowly returns to normal and traffic picks up in downtown Chicago, Lamar Advertising Company (NASDAQ-LAMR) recently upgraded 18 digital displays with LED digital displays from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota.
- Bill Ripp, vice president of digital development at Lamar, says they have had digital displays in these Chicago locations since 2013.
- Lamar is a big name in advertising media, and they see a clear advantage in using digital LED displays for advertising, and particularly those from Daktronics.
- Second, the brightness, image quality and lifespan of Daktronics displays are better than the competition, including the displays Lamar replaced.