Sony α7

Sony Electronics' New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus

Retrieved on: 
Wednesday, October 26, 2022
Shift, SAN, Machine learning, Motion, Music, BIONZ, Film, OSS, AI, Continuity, Engineering, ISO, Communication, USB, AF, Hertz, DMF, Artificial intelligence, Alpha 1, Eye, Marketing, Industry, Photography, Shock, Robotics, QFHD, Renewable energy, Deep learning, Electronics, Lens, Animal, Intelligence, Dust, Research, Multimedia, Technology, Sony Corporation of America, XAVC, View, Algorithm, Adhesive, Workflow, USB 3.0, Face, MPEG, LCD, USD, Sony α7, Camera, Television, Video game console, Printed circuit board, Hunting, Synthetic oil, Telescopic sight, Alpha, Sony

SAN DIEGO, Oct. 26, 2022 /PRNewswire/ -- Sony Electronics Inc. announced the Alpha 7R V (model ILCE-7RM5) as the newest R series camera in its acclaimed line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony's highest resolution image sensor in an Alpha camera with a new AI (artificial intelligence) processing unit dedicated to AI-based image recognition – a first in any Alpha camera – as well as the powerful BIONZ XR™ image processing engine – a first in the "R" full-frame lineup. The combination of the high-resolution sensor and these processors enables new breakthroughs in subject recognition and capture for both still photography and video.

Key Points: 
  • The Alpha 7R V also supports precise and versatile external flash control for additional creative flexibility.
  • Additionally, when in challenging lighting conditions the Alpha 7R V effectively suppresses flickering from artificial lightsxvi for stills and video.
  • The Alpha 7R V pairs outstanding reliability for professional needs in both stills and videos with a compact, lightweight form factor.
  • The new Alpha 7R V will begin shipping in December and is available for approximately $3,900 USD and $5,300 CAD.

Sony Electronics' is the No. 1 Mirrorless Camera Brand and No. 1 Mirrorless Lens Brand for 2021 in North America

Retrieved on: 
Wednesday, February 16, 2022
Sony α, Sony Corporation of America, Nikon Z-mount, Electronics, Sensor, Digital imaging, Canon RF lens mount, Sony, Zoom lens, SAN, No, NPD, Fujifilm X-mount, Nikon, Technology, Leica M mount, Music, Unit, Robotics, View, Film, Marketing, Engineering, Research, Sony α7, Fujifilm G-mount, Michael G. Masters, Sony E-mount, Lens, Multimedia, Life, Industry, Collagen, type IV, alpha 1, Television, Cassette tape, Camera, Video game console, Leica, Hasselblad

SAN DIEGO, Feb. 16, 2022 /PRNewswire/ -- Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brandii and full-frame mirrorless camera brand in 2021iii.  This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless camerasi.  And lastly, Sony has announced it was the number one mirrorless lens brand in 2021iv as well.

Key Points: 
  • Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brandiiand full-frame mirrorless camera brand in 2021iii.
  • And lastly, Sony has announced it was the number one mirrorless lens brand in 2021ivas well.
  • ii Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.
  • Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.
    iii Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2021.

Sony Camera Black Friday Deals (2020): Best Sony a7 III, a7R II, a6500 & More Camera Deals Identified by Deal Tomato

Retrieved on: 
Wednesday, November 25, 2020
Online Retail, Retail, Technology, Other Retail, Photography, Specialty, Retailing, Retailers, Christmas economics, Black Friday, Image stabilization, Tomato, Sony α7 III, Sony α7, Walmart

Click here to view the full range of deals at Walmarts Black Friday sale and click here to browse Amazons live Black Friday deals.

Key Points: 
  • Click here to view the full range of deals at Walmarts Black Friday sale and click here to browse Amazons live Black Friday deals.
  • Deal Tomato earns commissions from purchases made using the links provided.
  • The Sony a7 III has a full-frame sensor and 5-axis image stabilization which neither the a6000 or a6500 have.
  • About Deal Tomato: Deal Tomato reports on popular sales events.

SmallRig Releases Exclusive Accessory Solution for Sony Alpha 7C

Retrieved on: 
Tuesday, September 15, 2020
Lens mounts, Companies, Economy of Japan, Mirrorless interchangeable-lens camera, Sony α7, Sony α, Sony, Consumer electronics, Live-preview digital cameras, Digital photography

SHENZHEN, China, Sept. 15, 2020 /PRNewswire/ -- SmallRig today announces the cage for Sony Alpha 7C.

Key Points: 
  • SHENZHEN, China, Sept. 15, 2020 /PRNewswire/ -- SmallRig today announces the cage for Sony Alpha 7C.
  • Sony is making waves in the mirrorless camera industry as Sony Alpha 7C has been brought into the market.
  • Compared to Alpha 7S III, Alpha 7C features a 24-megapixel sensor, a fully articulating screen, the same autofocus algorithm as Alpha 7S III, and a body shape that is similar to the A6600 with the EVF on the corner.
  • SmallRig is constantly exploring possibilities to boost the shooting efficiency with feasible and premium accessory solutions, and all kinds of feedback and reviews of Sony Alpha 7C are welcomed.

SmallRig Releases Exclusive Accessory Solution for Sony Alpha 7C

Retrieved on: 
Tuesday, September 15, 2020
Lens mounts, Companies, Economy of Japan, Mirrorless interchangeable-lens camera, Sony α7, Sony α, Sony, Consumer electronics, Live-preview digital cameras, Digital photography

SHENZHEN, China, Sept. 14, 2020 /PRNewswire/ -- SmallRig today announces the cage for Sony Alpha 7C.

Key Points: 
  • SHENZHEN, China, Sept. 14, 2020 /PRNewswire/ -- SmallRig today announces the cage for Sony Alpha 7C.
  • Sony is making waves in the mirrorless camera industry as Sony Alpha 7C has been brought into the market.
  • Compared to Alpha 7S III, Alpha 7C features a 24-megapixel sensor, a fully articulating screen, the same autofocus algorithm as Alpha 7S III, and a body shape that is similar to the A6600 with the EVF on the corner.
  • SmallRig is constantly exploring possibilities to boost the shooting efficiency with feasible and premium accessory solutions, and all kinds of feedback and reviews of Sony Alpha 7C are welcomed.

Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World's Smallest and Lightest(i) Full-frame Camera System

Retrieved on: 
Tuesday, September 15, 2020
Digital photography, Lens mounts, Leica, Optics, Photography, Sony ILCE camera, Sony α7

The Alpha 7C is the world's smallest and lightestiifull-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K videoiii capabilities and more.

Key Points: 
  • The Alpha 7C is the world's smallest and lightestiifull-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K videoiii capabilities and more.
  • "The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world.
  • Even in this compact body, the Alpha 7C features a 5-stepix stabilization effect that allows for shooting snaps without a tripod.
  • When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world's smallest and lightest full-frame camera and lens systemi.

SmallRig Announces the Master Kit for Sony Alpha 7S III

Retrieved on: 
Wednesday, July 29, 2020
Sony α7, Alpha 7, 7S, Sony α, Cameras, Live-preview digital cameras

Only three weeks after the launch of Canon R5/R6, Sony released the long-awaited camera Alpha 7S III.

Key Points: 
  • Only three weeks after the launch of Canon R5/R6, Sony released the long-awaited camera Alpha 7S III.
  • At the same time, camera accessory specialist SmallRig announced the Master Kit for Alpha 7S III users at an incredible speed.
  • With improved 12-megapixel sensor, Alpha 7S III is capable of shooting 4K video at up to 120fps and generating exceptional low-light photography.
  • Cage for Sony Alpha 7S III: The camera can be firmly fixed onto the cage via a 1/4 screw on the bottom and an M2.5 screw on the side.

SmallRig Announces the Master Kit for Sony Alpha 7S III

Retrieved on: 
Wednesday, July 29, 2020
Sony α7, Alpha 7, 7S, Sony α, Cameras, Live-preview digital cameras

Only three weeks after the launch of Canon R5/R6, Sony released the long-awaited camera Alpha 7S III.

Key Points: 
  • Only three weeks after the launch of Canon R5/R6, Sony released the long-awaited camera Alpha 7S III.
  • At the same time, camera accessory specialist SmallRig announced the Master Kit for Alpha 7S III users at an incredible speed.
  • With improved 12-megapixel sensor, Alpha 7S III is capable of shooting 4K video at up to 120fps and generating exceptional low-light photography.
  • Cage for Sony Alpha 7S III: The camera can be firmly fixed onto the cage via a 1/4 screw on the bottom and an M2.5 screw on the side.

Sony Launches the Video-Optimized a7S III Mirrorless Camera; More Info at B&H Photo Video

Retrieved on: 
Tuesday, July 28, 2020
Information and communications technology, Television technology, Television, Consumer electronics, Digital television, Ultra-high-definition television, Sony α7, Mirrorless interchangeable-lens camera, HDMI, 4K resolution

NEW YORK, July 28, 2020 /PRNewswire/ -- B&H is excited to announce Sony's newest full-frame mirrorless camera: the Sony Alpha a7S III .

Key Points: 
  • NEW YORK, July 28, 2020 /PRNewswire/ -- B&H is excited to announce Sony's newest full-frame mirrorless camera: the Sony Alpha a7S III .
  • Appealing to the video side of Sony's user base, the a7S III is the long-awaited update to the low-resolution, high-sensitivity camera, with optimized video and speed performance.
  • Internal recording up to UHD 4K 120p is possible with 10-bit 4:2:2 sampling, and 16-bit raw output is available via the full-size HDMI port.
  • To get the lowdown on the a7S III or just get an answer to your question, be sure to stop by B&H.

Sony Announces α9 Camera Upgrade Through Major Firmware Updates

Retrieved on: 
Tuesday, January 15, 2019
Economy of Japan, Technology, Consumer electronics, Electric vehicle industry, Sony, Mirrorless interchangeable-lens camera, Firmware, Digital photography, Sony α6000, Sony α7

SAN DIEGO, Jan. 15, 2019 /PRNewswire/ --Sony Electronics Inc. today announced a major upgrade to its 9 mirrorless camera that will be available via a firmware update.

Key Points: 
  • SAN DIEGO, Jan. 15, 2019 /PRNewswire/ --Sony Electronics Inc. today announced a major upgrade to its 9 mirrorless camera that will be available via a firmware update.
  • "These new firmware upgrades demonstrate the strong commitment that Sony has to our customers," said Neal Manowitz, vice president of Imaging Solutions at Sony Electronics.
  • With this new firmware version 5.0, Sony's acclaimed 9 camera will receive advanced "Real-time Eye AF," the latest version of Sony's acclaimed Eye AF technology.
  • The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube .