INDUSTRY LEADERS CONVENE TO SHINE SPOTLIGHT ON LATINOS IN SPORTS
MIAMI, April 8, 2024 /PRNewswire/ -- Seasoned executives from the worlds of sports, media, and marketing announced today a joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami's Formula 1 weekend at a star-studded event presented by Amerant Bank and in partnership with CNBC. Through his company ImpactX Sports Group, Xavier A. Gutierrez—president and CEO of the Arizona Coyotes NHL club and the only Latino currently leading a major American sports team—created the venture with Pedro A. Guerrero—CEO of Guerrero and publisher of Hispanic Executive, the leading English language media brand highlighting Hispanic business leadership. For more information, visit www.LatinosInSports.com.
- "Sports are critically important to culture, commerce, and community; and by any measure Latinos are driving the future growth of this industry," said Gutierrez, Founder of ImpactX Sports Group.
- "There is a dearth of impactful events, content, and research shining a spotlight on these trendlines, and Pedro is the perfect partner to join me in filling that void."
- Following the event, the group will roll out a digital content platform, proprietary research studies, thought leadership initiatives, and career resources for current and aspiring Latino executives in the sports industry.
- "The Latino community is the driving engine of the American economy, and sports is a thriving industry where Latinos are leading both on the field and in the executive ranks," said Guerrero, publisher of Hispanic Executive.