Boston Globe Media And Nielsen To Conduct Unique Cross-Platform Diversity & Inclusion Brand Study
"\nNielsen will be conducting this custom study with the goal of delivering greater understanding of the brand position and perception of Boston Globe Media properties in a long term effort to strengthen relationships and reader engagement.
- "\nNielsen will be conducting this custom study with the goal of delivering greater understanding of the brand position and perception of Boston Globe Media properties in a long term effort to strengthen relationships and reader engagement.
- In addition, the Boston Globe has renewed its multi-market agreement for Nielsen Scarborough, Scarborough Fusion and PrimeLingo.
- "\nThe new study is one facet of many ongoing initiatives launched by Boston Globe Media Partners to operate through a more inclusive lens.
- BGMP includes The Boston Globe, Globe.com, Boston.com, STAT, and Globe Direct.\n'