Soft Surroundings Announces Key New Executive Hires + Shopify POS Implementation
ST. LOUIS, May 15, 2023 /PRNewswire/ -- Soft Surroundings, the Saint Louis based heritage clothing brand known for their women's apparel, home, shoe and accessories products, is proud to announce the appointment of several key new hires, including Dan Karpel as the company's new Chief Financial Officer, Dan Karpel brings extensive experience in finance and business operations to the role, and will lead the company's financial strategy as it continues to grow and expand.
- Additionally, with the recent appointments of Kyle, Amber and Karen, we are excited to propel Soft Surroundings to new heights in 2023."
- Additionally, the brand is pioneering a new Shopify POS system to propel the brand into a new digital era.
- With this new end to end omnichannel system, Soft Surroundings is elevating their retail experience across brick-and-mortar and e-commerce.
- Soft Surroundings has been known for their impeccable customer service and tailored retail experiences in stores, and will now utilize Shopify to create a digitally savvy organization that connects the brand to their customers across all channels.