'DORITOS SILENT' BRINGS CRUNCH-CANCELLING TECH TO PC GAMERS AROUND THE WORLD
In the UK, 46 percent of gamers dislike the sound of other people eating.
- In the UK, 46 percent of gamers dislike the sound of other people eating.
- With this new 'crunch-cancellation technology,' Doritos gives gamers the ability to continue enjoying the crunch without disrupting their fellow players' performance.
- 'Doritos Silent' recognizes this bond and demonstrates the brand's continued commitment to innovation and elevating the experience for gamers who choose Doritos."
- By expanding this new technology to all PC gamers, Doritos hopes its silence can benefit the 80 percent of millennials and Gen Z who classify themselves as gamers1.